{"id":204950,"date":"2026-08-03T11:12:16","date_gmt":"2026-08-03T04:12:16","guid":{"rendered":"https:\/\/www.thestorythailand.com\/?p=204950"},"modified":"2026-08-03T11:12:17","modified_gmt":"2026-08-03T04:12:17","slug":"sigve-brekke-true-alpha","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/sigve-brekke-true-alpha\/","title":{"rendered":"Sigve Brekke leads True Alpha 2026, Turning intern AI ideas into business value"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sigve Brekke, Group Chief Executive Officer of True Corporation Plc., hosted the &#8220;True Alpha Internship Program 2026: Final Pitching Day&#8221; at the Center of Excellence (CoE), True Digital Park. Brekke shared perspectives and advice with five student teams from domestic and international institutions presenting AI and digital solutions to real business challenges after an eight-week program. Team True Tung Tung Sahur won the Champion award for &#8220;Cool Kit Khu Kit,&#8221; an AI assistant for restaurant management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sarinra Wongsuppaluk, Chief Human Resources Officer of True Corporation Plc.,<\/strong> stated that over eight weeks, students worked on real business tasks, analyzed data, managed budgets, and developed prototypes to learn that innovation must yield practical business results. The program serves as a mechanism to prepare a Future Workforce with AI skills, business acumen, critical thinking, and adaptability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ekaraj Panjavinin, Head of Research and Innovation at True Corporation Plc., <\/strong>noted that the five teams demonstrated rapid learning, creativity, and readiness to turn concepts into outcomes. He added that the pitch day marks the start of bringing these ideas into practical use, with True ready to support projects to enhance national competitiveness.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"786f74\" data-has-transparency=\"false\" style=\"--dominant-color: #786f74;\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" src=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1785729689_707940-thestorythailand.jpg\" alt=\"True Alpha Internship 2026 \u0e14\u0e31\u0e19\u0e44\u0e2d\u0e40\u0e14\u0e35\u0e22 AI \u0e40\u0e14\u0e47\u0e01\u0e1d\u0e36\u0e01\u0e07\u0e32\u0e19\u0e2a\u0e39\u0e48\u0e19\u0e27\u0e31\u0e15\u0e01\u0e23\u0e23\u0e21\u0e08\u0e23\u0e34\u0e07\" class=\"wp-image-204945 not-transparent\" srcset=\"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1785729689_707940-thestorythailand.jpg 800w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1785729689_707940-thestorythailand-300x200.jpg 300w, https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2026\/08\/1785729689_707940-thestorythailand-768x513.jpg 768w\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>True Alpha Internship Program 2026 Pitching Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Champion Award:<\/strong> <strong>Team True Tung Tung Sahur <\/strong>for <strong>\u201cCool Kit \u2013 Khu Kit\u201d<\/strong>, an AI assistant for small restaurant operators. The solution consolidates data from POS and LINE systems onto a single platform to support operations ranging from raw material procurement, stock management and workforce scheduling to transaction tracking and raw material demand forecasting. It helps reduce workloads, improve decision-making accuracy and support sustainable business growth.<br><\/li>\n\n\n\n<li><strong>The Winner Awards (4 Teams):<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>Team Overthinkers <\/strong>for <strong>\u201cSeamless \u2013 Smarter Smart Cart\u201d<\/strong>, an AI-powered smart cart designed to enhance the personalized shopping experience. By analyzing customer data and behavior including purchase history, items in the cart and in-store promotions.\u00a0 It provides real-time product recommendations, navigation and relevant offers. The solution helps customers shop more conveniently and find products that better meet their needs, while increasing sales and creating greater value for the business.<\/li>\n\n\n\n<li><strong>Team I AM I<\/strong> for <strong>\u201cAI Household Shopping Assistant\u201d<\/strong>, an AI assistant that helps manage household shopping by gathering the needs of individual family members, analyzing their preferences, managing shopping lists and budgets, and recommending suitable products and promotions through digital channels. The solution makes shopping planning more efficient, reduces complexity and better addresses the needs of everyone in the family.<\/li>\n\n\n\n<li><strong>Team 6packs<\/strong> for <strong>\u201cProvenue \u2013 AI Restaurant Location and Financial Intelligence\u201d<\/strong>, an AI platform that analyses location potential and investment viability for restaurant businesses. It evaluates customer volume, competition, accessibility, rental costs and local sources of raw materials, alongside forecasts of revenue, returns and payback periods. The platform helps entrepreneurs select suitable locations with greater confidence, reduce investment risks and increase their chances of business success.<\/li>\n\n\n\n<li><strong>Team Ain\u2019telligence<\/strong> for <strong>\u201cAICONIC \u2013 Intelligent Shopping Companion\u201d<\/strong>, an AI-powered intelligent assistant robot for premium shopping centres. Developed in a semi-humanoid form, it delivers a personalized shopping experience through store and product recommendations, indoor navigation, membership benefit information and various customer assistance services. The solution enhances the customer experience, helps visitors discover more stores and creates new business opportunities for shopping centres.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The True Alpha Internship Program 2026 connects students, academic institutions, technology, and business to build a Future-Ready Workforce capable of turning creative concepts into tangible outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/scbx-cora\/\">SCBX launches AI Analyst \u2018CORA\u2019 for Thai financial documents, Files core patent<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/i-tail-h1-2026-financial\/\">i-Tail posts H1 2026 sales of USD 316 million<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sigve Brekke, shared perspectives at True Alpha Internship Program 2026: Final Pitching Day, pushing student AI concepts toward real-world deployment.<\/p>\n","protected":false},"author":8,"featured_media":204951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13935],"tags":[3810,7196,13629,17794,36538,48634,48635,48636],"class_list":["post-204950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-ai-2","tag-innovation","tag-sigve-brekke","tag-true-corporation","tag-ekaraj-panjavinin","tag-sarinra-wongsuppaluk","tag-true-alpha-2026","tag-internship"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sigve Brekke leads True Alpha 2026, Turning intern AI ideas into business value - The Story Thailand<\/title>\n<meta name=\"description\" content=\"Sigve Brekke, shared perspectives at True Alpha Internship Program 2026: Final Pitching Day, pushing student AI concepts toward real-world 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