{"id":2545,"date":"2020-06-16T21:13:45","date_gmt":"2020-06-16T14:13:45","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=2545"},"modified":"2020-07-15T23:31:27","modified_gmt":"2020-07-15T16:31:27","slug":"lets-plant-meat-can-be-a-unicorn","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/lets-plant-meat-can-be-a-unicorn\/","title":{"rendered":"Let\u2019s Plant Meat Can Be a Unicorn!"},"content":{"rendered":"<p><em><strong>Buoyed by growing vegan trend, plant-based meat startup \u201cLet\u2019s Plant Meat\u201d is confident that there are opportunities for it to shine as a unicorn. <\/strong><\/em><\/p>\n<p>\u201cWe are in the industry that has been growing not just at regional but also global levels,\u201d Let\u2019s Plant Meat\u2019s founder and chief executive officer <strong>Smith Taweelerdniti<\/strong> says during an exclusive interview with <em>The Story Thailand<\/em>.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.thestorythailand.com\/en\/06\/06\/2020\/2031\/\">Thai innovation \u201c\u03bcTherm FaceSense\u201d gets ready for commercialization<\/a><\/li>\n<li><a href=\"https:\/\/www.thestorythailand.com\/en\/10\/06\/2020\/2202\/\">TikTok aims to become \u201cPlatform for Everyone\u201d<\/a><\/li>\n<\/ul>\n<p>His venture launched its plant-based burger patty to the market earlier this year. To date, the response is so good that Let\u2019s Plant Meat hopes to double its daily production capacity of 300 kilograms soon.<\/p>\n<p>\u201cOur plant-based meat can be grilled, fried with basil leaves, cooked in green curry, and baked in lasagna,\u201d Smith talked about the many tempting dishes that can use his firm\u2019s vegetarian meat as their ingredient.<\/p>\n<p>This top executive is interested in developing plant-based meat because he has enjoyed being a vegetarian for well over two years now.<\/p>\n<h2>Making Plants Taste Like Real Meat<\/h2>\n<p>Smith reckons that proteins from livestock flesh may be tastier. Yet, they are by no means a good choice for people who need to watch out for cholesterol level, etc.<\/p>\n<p>\u201cOur plant-based meat is an interesting alternative. It tastes nice and it is also good for health,\u201d he quipped. He explained that his firm\u2019s products are made of soy beans, rice, coconuts, beetroot and some imported protein extracts.<\/p>\n<p>Soon, Let\u2019s Plant Meat will roll out another type of products \u2013 marinated plant-based meat that will taste more like livestock meat.<\/p>\n<p>\u201cWe have conducted researches to ensure our products are not just healthy but also delicious,\u201d Smith said.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.thestorythailand.com\/en\/30\/05\/2020\/1648\/\">TDRI: Plan Well before Launching New Strategies<\/a><\/li>\n<li><a href=\"https:\/\/www.thestorythailand.com\/en\/01\/07\/2020\/2960\/\">From e-book business to Thailand\u2019s largest digital-content ecosystem<\/a><\/li>\n<\/ul>\n<h2>Going Global<\/h2>\n<p>Overseeing the manufacturing of seasonings and spices of Nithi Foods, Smith decided to separately set up Let\u2019s Plant Meat for clear branding. \u201cWe have established this startup as we eye an export market too,\u201d Smith said.<\/p>\n<p>According to the brand\u2019s founder, Let\u2019s Plant Meat will head overseas from next year onward. It plans to raise fund for its overseas expansion because it intends to set up its manufacturing facilities in foreign nations as well.<\/p>\n<h2>Chance of Shining as Unicorn<\/h2>\n<p>The United Nations has estimated that the world\u2019s total population will reach 10 billion people in 30 years.<\/p>\n<blockquote><p>By that time, livestock meat will become expensive because it is not going to be easy to have enough livestock to feed everyone.<\/p><\/blockquote>\n<p>\u201cSo, clearly plant-based meat will become a great alternative,\u201d Smith said.<\/p>\n<p>According to him, Let\u2019s Plant Meat does not eye just Thailand but also the whole world in drawing up its business plans. Forecasting that 20 per cent of the world\u2019s meat market will surround plant-based type by 2050, Let\u2019s Plant Meat believes it has a good chance of becoming a unicorn.<\/p>\n<p><strong><i>\u201cThe world\u2019s current meat market is worth Bt1 trillion\u00a0and it is expected to be Bt1.4 trillion in 2030. That\u2019s massive. So, my firm really has ample opportunities out there,\u201d Smith concluded.<\/i><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buoyed by growing vegan trend, plant-based meat startup \u201cLet\u2019s Plant Meat\u201d is confident that there are opportunities for it to shine as a unicorn. \u201cWe are in the industry that has been growing not just at regional but also global levels,\u201d Let\u2019s Plant Meat\u2019s founder and chief executive officer Smith Taweelerdniti says during an exclusive [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,119,121],"tags":[913,1052],"class_list":["post-2545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-story-special","category-interview-en","category-startup-en","tag-lets-plant-meat","tag-plant-based-meat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Let\u2019s Plant Meat Can Be a Unicorn! - The Story Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thestorythailand.com\/en\/lets-plant-meat-can-be-a-unicorn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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