{"id":2661,"date":"2020-06-22T16:23:33","date_gmt":"2020-06-22T09:23:33","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=2661"},"modified":"2020-06-22T16:23:36","modified_gmt":"2020-06-22T09:23:36","slug":"wisesight-social-listening-is-key-to-consumer-insights","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/wisesight-social-listening-is-key-to-consumer-insights\/","title":{"rendered":"Wisesight: Social Listening is Key to Consumer Insights"},"content":{"rendered":"<p><em><strong>Analyzing 20 million messages on social media each day, Wisesight is confident that it knows what consumers are thinking. <\/strong><\/em><\/p>\n<p>\u201cOur analytics help our clients fast determine whether their brand communications are effective and identify where their problems lie,\u201d <strong>Wisesight chief executive officer and co-founder Kla Tangsuwan<\/strong> said during an exclusive interview with <em>The Story Thailand<\/em>.<\/p>\n<p>He said social listening therefore was the answer to businesses that were trying hard to understand consumers especially at the time COVID-19 outbreak made it hard to reach the market physically.<\/p>\n<p>Backed by more than 200 staff in Thailand and Malaysia, Wisesight has deployed artificial intelligence and multilingual abilities in its operations.<\/p>\n<h2>Social Listening\u2019s Role during COVID-19 Crisis<\/h2>\n<p>In the face of COVID-19 threats, consumers\u2019 eating, living and socializing habits have changed. It is therefore necessary that businesses keep pace with the trend.<\/p>\n<p>\u201cOn eating, social-media posts make it clear that people talk more about eating at home. That\u2019s why shabu and bubble-tea businesses have introduced special sets that make it convenient for their customers to enjoy the products at home,\u201d Kla pointed out.<\/p>\n<p>On living, he disclosed that the work-from-home mode meant people no longer spent just evening or night time in their apartment. When people spend more time at home, gardening becomes a growing trend.<\/p>\n<p>\u201cPeople have bought more plants to grow at home,\u201d he said. He added that demand for office equipment, internet installations and exercise equipment had also been solid during the COVID-19 crisis.<\/p>\n<p>On socializing, Kla said people had parties and played games with friends online during lockdowns.<\/p>\n<p>Even though lockdowns have been easing, Kla said it remained to be seen as to which parts of businesses would go back to normal. \u201cSome fields will change forever. So, if you are working in R&amp;D, PR, marketing and communications, you will have to reassess consumers,\u201d he advised.<\/p>\n<h2>Wisesight Extends Support in Wake of Pandemic<\/h2>\n<p>Customers of Wisesight are granted access to Social Eye Covid whereby they can assess the pandemic\u2019s impacts on their businesses by doing quick researches by themselves.<br \/>\n\u201cWe have granted free access especially for our customers,\u201d Kla disclosed.<\/p>\n<p>He said for potential customers, they were welcome to check easy-to-understand daily reports that were compiled by Wisesight based on the Centre for Covid-19 Situation Administration (CCSA). \u201cThey can check how effective government measures are,\u201d he explained.<\/p>\n<p>Wisesight has prepared services for members of the general public too. They can get updates about the COVID-19 situation via trend.wisesight.com\/covid19.<\/p>\n<h2>Wisesight\u2019s Business Expansion Plan<\/h2>\n<p>Kla said his firm was now in the process of enhancing its data-management foundation with a focus on greater flexibility so that AI was more capable of understanding the gist of online information.<\/p>\n<p>\u201cOur AI must know what people are talking about and which businesses are related to that,\u201d he said.<\/p>\n<p>He added that Wisesight\u2019s mission was to help business get information that enabled them to draw up greater strategies, implement them, and assess results fast.<\/p>\n<p>\u201cWe have fresh information that can empower businesses,\u201d the top executive of Wisesight said, \u201cMarketers must embrace social listening today\u201d.<\/p>\n<p><strong><em>Despite COVID-19 impacts, Wisesight has planned to expand its businesses across Southeast Asia and launch new products in the near future.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analyzing 20 million messages on social media each day, Wisesight is confident that it knows what consumers are thinking.<\/p>\n","protected":false},"author":2,"featured_media":2672,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,119],"tags":[],"class_list":["post-2661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-story-special","category-interview-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wisesight: Social Listening is Key to Consumer Insights - The Story Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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