{"id":277903,"date":"2026-10-05T16:58:19","date_gmt":"2026-10-05T09:58:19","guid":{"rendered":"https:\/\/www.thestorythailand.com\/?p=277903"},"modified":"2026-10-05T16:58:20","modified_gmt":"2026-10-05T09:58:20","slug":"true-data-insight-flood","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/true-data-insight-flood\/","title":{"rendered":"True nsight: Voice calls surge 632% and uploads spike in flood crisis"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Heavy rainfall and severe flooding across multiple areas in late September 2026 altered daily life and communication patterns in Thailand<sup><\/sup>. True Corporation\u2019s True Data Insight, which analyzed usage across the TRUE 5G network and True Online during the final week of September 2026, revealed a sharp rise in voice calls for direct communication during emergencies<sup><\/sup>. The data also showed increased data transmissions from flood-affected areas to the online world, along with higher usage of communication apps and home internet services<sup><\/sup>. True is using these insights to guide network planning and management to better serve customer needs during emergencies<sup><\/sup>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Immediate Surge in Voice Calls During Crisis <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voice traffic data on September 26, 2026, compared to the previous week, showed notable increases in Bangkok and surrounding provinces: Pathum Thani (+60%), Bangkok (+58%), Samut Prakan (+58%), Nonthaburi (+51%), and Chonburi (+29%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The surge was more pronounced in flood-affected communities<sup><\/sup>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rom Klao Housing Community:<\/strong> Voice traffic rose 222% overall, surging 632% during peak usage between 9:00 and 10:00 a.m.<\/li>\n\n\n\n<li><strong>Khlong Chan Housing Community:<\/strong> Voice traffic increased 169% overall, growing 311% during the same peak morning hour.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This shift reflects the ongoing reliance on voice calls during urgent situations for direct, immediate contact with family and emergency services<sup><\/sup>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Upload Growth Outpaces Downloads <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile data usage on the TRUE 5G network showed a distinct shift, with upload growth outpacing downloads as residents sent more data from affected areas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From September 25\u201326, 2026, average upload and download comparisons showed<sup><\/sup>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rom Klao Housing Community:<\/strong> Uploads rose 61% (vs. 4% download growth), peaking between 6:00 and 7:00 p.m. with a 178% surge in uploads (vs. 28% download growth).<\/li>\n\n\n\n<li><strong>Khlong Chan Housing Community:<\/strong> Uploads grew 44% (vs. 6% download growth), peaking between 8:00 and 9:00 p.m. with a 94% rise in uploads (vs. 30% download growth).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This indicates mobile devices functioned actively as transmission tools to share images, videos, and live situation reports with others and online platforms<sup><\/sup>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LINE Leads App Usage Growth <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Analysis of mobile app traffic during the flood week revealed LINE recorded the highest usage increase at 22%, followed by Messenger (13%), Facebook (10%), Netflix (9%), and FaceTime (8%).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Home Internet Usage Rises in Affected Areas <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Data from True Online as of September 26, 2026 (Week-over-Week), showed higher fixed broadband growth in primary flood-affected regions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eastern Region:<\/strong> Usage increased by an average of 8%, led by Trat (+21%).<\/li>\n\n\n\n<li><strong>Bangkok and Surrounding Provinces:<\/strong> Usage grew by an average of 5%, with Bangkok recording 5% growth.<\/li>\n\n\n\n<li><strong>Central-West Region:<\/strong> Usage rose by an average of 3%, led by Ratchaburi (+6%).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In non-primary flood areas, home internet growth was lower: the Northeast grew by an average of 1% (led by Ubon Ratchathani at +6%), the South grew by 0.6% (led by Narathiwat at +2%), and the North remained flat at 0% average growth (led by Phitsanulok at +1%)<sup><\/sup>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Takeaways from True Data Insight<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Voice Calls:<\/strong> Remained the primary choice for immediate emergency communication.<\/li>\n\n\n\n<li><strong>Data Transmission:<\/strong> Users actively sent out photos, videos, and situation updates over 4G\/5G, driving upload growth higher than downloads.<\/li>\n\n\n\n<li><strong>App Engagement:<\/strong> Traffic on communication apps like LINE and Messenger increased even as user numbers fluctuated in affected areas.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">True Corporation is integrating these emergency communication insights into its ongoing network management and planning to respond effectively to customer needs during unexpected crises<sup><\/sup>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/thim-app-digital-gateway\/\">Immigration Bureau launches \u2018THIM\u2019 App for Foreign Travelers<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/defence-ministry-ais-dga\/\">Ministry of Defence moves to build \u2018digital-ready force\u2019 for AI era<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>True Corporation\u2019s analysis of TRUE 5G and True Online network data during the late September 2026 flood crisis reveals a 632% surge in peak voice calls.<\/p>\n","protected":false},"author":8,"featured_media":277898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13935],"tags":[9906,17794,25425,50711,50712,50713],"class_list":["post-277903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-true-5g-2","tag-true-corporation","tag-true-online","tag-true-data-insight","tag-flood-crisis-2026","tag-emergency-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>True nsight: Voice calls surge 632% and uploads spike in flood crisis - The Story Thailand<\/title>\n<meta name=\"description\" content=\"True Corporation\u2019s analysis of TRUE 5G and True Online network data during the late September 2026 flood crisis reveals a 632% surge in peak voice calls.\" \/>\n<meta name=\"robots\" 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