{"id":278975,"date":"2026-10-20T10:52:18","date_gmt":"2026-10-20T03:52:18","guid":{"rendered":"https:\/\/www.thestorythailand.com\/?p=278975"},"modified":"2026-10-20T12:00:50","modified_gmt":"2026-10-20T05:00:50","slug":"betagro-acquires-freshket","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/betagro-acquires-freshket\/","title":{"rendered":"Betagro acquires a majority stake in Freshket"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Betagro Public Company Limited (SET: BTG) today announced that it has acquired a majority stake in Freshket, Thailand\u2019s leading digital food supply platform for the hotel, restaurant and catering (HORECA) sector. The investment was made through Betagro Ventures. Financial terms were not disclosed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The acquisition marks Betagro\u2019s entry into the FoodTech sector and extends its integrated food ecosystem from production through to digital distribution. It strengthens the company\u2019s foodservice business and accelerates the expansion of its digital distribution channels by pairing Betagro\u2019s internationally certified food production and nationwide logistics network with Freshket\u2019s proprietary platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2017, Freshket connects farmers and producers directly with foodservice businesses through an end-to-end supply chain. The platform offers more than 10,000 products to over 20,000 operators with delivery accuracy above 98.5%. Its customers use it to streamline logistics, reduce food waste and gain greater transparency across their supply chains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Freshket is also pursuing several key growth strategies: expanding its range of imported products, including seafood, premium Japanese ingredients, cheese and butter; extending its service area beyond Bangkok, Pattaya, Hua Hin and Khon Kaen to the Greater Bangkok area and major regional cities; and upgrading its cold-chain logistics to maintain product quality throughout delivery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What the Partnership Delivers<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership creates value across the food supply chain. HORECA operators gain faster access to a broader range of quality products on a single platform, from meat and fresh produce to dry goods and frozen products, with greater convenience and better cost efficiency. Freshket secures stronger upstream supply and the backing of Betagro\u2019s logistics network and capital, while Betagro gains a direct digital route to foodservice customers, along with more efficient raw material management and product distribution. Together, the two companies are building a platform for sustainable growth across Thailand\u2019s food industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFreshket has built the leading digital channel to Thailand\u2019s foodservice operators, and Betagro brings the production and logistics scale to stand behind it,\u201d said <strong>Chayadhorn Taepaisitphongse, President of Animal Nutrition and New Ventures at Betagro<\/strong>. \u201cThis investment marks our entry into FoodTech and is a key step in building an integrated food ecosystem that serves customers from farm to kitchen. Together, we will give HORECA operators faster access to more quality products at better cost, and strengthen the competitiveness of Thailand\u2019s food industry.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSecure, cost-efficient supply at the source is what every food distributor needs, and that is what Betagro gives us,\u201d said <strong>Ponglada Paniangwet, CEO and Co-Founder of Freshket<\/strong>. \u201cWith Betagro\u2019s logistics network and capital behind us, we can deliver high-quality, cost-effective ingredients to foodservice operators and drive sustainable growth for our business over the long term.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership underscores Betagro\u2019s commitment to innovation-led, digitally driven growth. By making Thailand\u2019s food supply chain more efficient and transparent, it will open up sustainable growth opportunities for farmers, producers, restaurant operators and the wider food ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/microsoft-elevate-ai-and-jobs\/\">Microsoft chooses Thailand for World-first \u2018Elevate AI and Jobs\u2019 Coalition<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thestorythailand.com\/en\/araya-industrial-logistics\/\">ARAYA phase 1 fully leased ahead of August 2026 completion<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betagro (BTG) acquires a majority stake in Freshket via Betagro Ventures, marking its entry into 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