{"id":32273,"date":"2021-06-26T02:49:26","date_gmt":"2021-06-25T19:49:26","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=32273"},"modified":"2021-06-26T03:24:51","modified_gmt":"2021-06-25T20:24:51","slug":"the-1-named-a-top-3-finalist-for-the-2021-adobe-experience-maker-awards","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/the-1-named-a-top-3-finalist-for-the-2021-adobe-experience-maker-awards\/","title":{"rendered":"The 1 named a Top 3 finalist for the 2021 Adobe Experience Maker Awards"},"content":{"rendered":"\n<p>President at The 1, Thailand&#8217;s number one leading digital lifestyle and loyalty platform under Central Group has been&nbsp;<a href=\"https:\/\/blog.adobe.com\/en\/publish\/2021\/05\/28\/announcing-the-2021-adobe-experience-maker-awards-finalists.html\" target=\"_blank\" rel=\"noreferrer noopener\">named a top 3 finalist<\/a>&nbsp;for the 2021 Adobe Experience Maker Awards \u2013 The Experience Maker Executive of the Year (APAC) category. The awards are held annually to recognize Adobe Experience Cloud customers that are driving some of the world\u2019s most innovative and impactful customer experiences through digital transformation.<\/p>\n\n\n\n<p>This year, The 1 emerged the only Thai company among the Adobe Experience Maker Awards finalists across 15 categories. <strong>Dr. Ton Chirathivat<\/strong>, President, The 1 &#8211; Central Group is also the first and only Thai executive who has been named a finalist by Adobe.<\/p>\n\n\n\n<p>The 1 successfully transformed from a traditional loyalty points-based program, envisioned as the \u2018Central of Life\u2019 platform under the leadership of Dr. Ton with his young talented team. The changes include a new company structure, adopting the agile way of working, and culture with customer-centric at heart.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/26\/06\/2021\/32268\/\" target=\"_blank\">Pandora boosts online sales by transforming its global omnichannel e-Commerce<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/26\/06\/2021\/32263\/\" target=\"_blank\">10 Facts from Cyberbullying Insight: Woes and Voice of Thai Gen Zers<\/a><\/li><\/ul>\n\n\n\n<p>Utilizing Big data as the core principle to understand the needs of each customer at an individual level and groundbreaking the technology foundation to build the platform that provides a truly personalized experience to each customer and connects to seamless shopping experiences. He has also led the team strengthening The 1 ecosystem by expanding partnerships into various industries covering all lifestyles.&nbsp;<\/p>\n\n\n\n<p>The 1 is now Thailand\u2019s No. 1 Digital Lifestyle &amp; Loyalty Platform that connects more than 18 million members to over 2,000 brands of Central Group and partners in the digital era through its \u2018The 1\u2019 application. <\/p>\n\n\n\n<p>The platform offers plethora of discounts, rewards, and content for all lifestyles. The application also includes advanced features to connect customer\u2019s online and offline shopping experience seamlessly, for example, transfer &amp; redeem points, check point balance, scan to pay, track spending, etc. <\/p>\n\n\n\n<p>All of which has been processed via data insight and advanced technology to provide the best personalized experience that meets each individual customer\u2019s specific needs at precisely the right times and places.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>President at The 1, Thailand&#8217;s number one leading digital lifestyle and loyalty platform under Central Group has been named a top 3 finalist for the 2021 Adobe Experience Maker Awards \u2013 The Experience Maker Executive of the Year (APAC) category.<\/p>\n","protected":false},"author":8,"featured_media":32277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[7788,7789],"class_list":["post-32273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","tag-digital-lifestyle-2","tag-adobe-experience-maker-awards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 1 named a Top 3 finalist for the 2021 Adobe Experience Maker Awards - The Story Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thestorythailand.com\/en\/the-1-named-a-top-3-finalist-for-the-2021-adobe-experience-maker-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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