{"id":3452,"date":"2020-07-15T23:12:26","date_gmt":"2020-07-15T16:12:26","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=3452"},"modified":"2020-07-15T23:16:22","modified_gmt":"2020-07-15T16:16:22","slug":"giants-eye-view-of-a-business-world-in-turmoil","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/giants-eye-view-of-a-business-world-in-turmoil\/","title":{"rendered":"Giant\u2019s-eye view of a business world in turmoil"},"content":{"rendered":"\n<p><strong><em>Microsoft ready to help Thai businesses to sur<\/em><\/strong><em><strong>vive<\/strong><\/em><\/p>\n\n\n\n<p>The coronavirus COVID-19 pandemic is harming businesses around the world, including the biggest of corporate giants, whose global overview offers an often unique perspective of resilience and recovery, at business and national levels.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.thestorythailand.com\/en\/15\/07\/2020\/3423\/\">QueQ sees potential as an enabler of social distancing<\/a><\/li><li><a href=\"https:\/\/www.thestorythailand.com\/en\/05\/07\/2020\/3107\/\">AIS calls for nationwide support in \u2018fight for economic recovery\u2019<\/a><\/li><\/ul>\n\n\n\n<p>Microsoft Corporation, one of the \u201cbig five\u201d technology companies, including Amazon, Apple, Google and Facebook, has suffered like everyone else. Its business model is cloud-based and customers pay only for what they use. Its customers have reduced their use of Microsoft\u2019s services due to COVID-19, so the corporation has lost revenue. But after 45 years in technology development and innovation, it has a clear view of how the world will recover.<\/p>\n\n\n\n<p><strong>The managing director of Microsoft (Thailand), Dhanawat Suthumpun<\/strong>, told <em>The Story Thailand<\/em> that recovery of national economies \u2013 indeed, efforts to heal the \u201centire system\u201d \u2013 depended on how well individual businesses were able to adapt to the crisis.<\/p>\n\n\n\n<p>For Microsoft, the process has three stages: responding to the crisis, recovering the business, and re-imagining. And each phase requires different solutions. Dhanawat foresees a particular change in the way businesses will seek to reconnect with customers.<\/p>\n\n\n\n<p>\u201cWe believe that everyone will think of the customer experience in a personalized way, and advertisements will cater for targeted customers at the right place and in the right time. The offers will also be designed to please the targets,\u201d he said.<br>That is one small aspect of recovering business behavior in the light of changing lifestyles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Responding to changing workplace needs<\/h2>\n\n\n\n<p>\u201cThe upside [for Microsoft] is that, as a platform, we can respond to demands for new forms of working, studying, and even living a new lifestyle,\u201d Dhanawat said.<br>People working from home can use Microsoft Teams for remote meetings. The platform enables work scheduling, information sharing, and workplace messaging.<\/p>\n\n\n\n<p>At the height of the crisis, use of Microsoft Teams jumped 10-fold. Many people are still using the platform during recovery, as a large number of employees have found a preference for working from home with their efficiency intact. Many companies have adopted a hybrid format, allowing their employees to work from anywhere.<\/p>\n\n\n\n<p>\u201cThe physical world and the virtual work have merged to form a hybrid,\u201d Dhanawat said.<br>He went on to say that some companies had seen their revenue almost depleted during the crisis. In order to keep their businesses afloat, they cut back to lean operations and slashed costs. Automation became their answer in place of a human workforce.<\/p>\n\n\n\n<p>Microsoft\u2019s worldwide assistance to businesses includes free use of its Office 365 E1 line of subscription services for six months, beginning when COVID-19 outbreaks went global. That represents a massive investment on Microsoft\u2019s part. More than 2,000 firms have registered to use the online productivity tools.<\/p>\n\n\n\n<p>Where it comes to adjustment of business models, Microsoft offers support and solutions to business issues with cloud computing and artificial intelligence (AI). Customers need no additional investment in hardware and software.<\/p>\n\n\n\n<p>\u201cMicrosoft is a platform. But we are unlikely to succeed if we do it alone. We need to collaborate with start-ups and allies to develop a platform that can address the problems of companies and of Thailand,\u201d Dhanawat said.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"DEPA: Thailand\u2019s digital economy to grow by over 15%\">DEPA: Thailand\u2019s digital economy to grow by over 15%<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/16\/06\/2020\/2545\/\" target=\"_blank\">Let\u2019s Plant Meat Can Be a Unicorn!<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Joining the Thailand 4.0 drive<\/h2>\n\n\n\n<p>Dhanawat says Microsoft places much importance on the need to learn. Whatever type of business they are doing, organizations will never succeed if their people fail to reskill, upskill or adjust their attitudes. Microsoft also helps its business customers with digital transformations.<\/p>\n\n\n\n<p>\u201cWe are a long-term ally of PTT, helping to reskill personnel with increased digital knowledge. We have also discussed reskilling and upskilling with the Ministry of Education, the Ministry of Higher Education, Science, Research and Innovation, and the Ministry of Digital Economy and Society.\u201d<\/p>\n\n\n\n<p>Microsoft Thailand is also working with the Digital Economy Promotion Agency (DEPA) to help set up a National Artificial Intelligence (AI) Centre. The project involves matching start-ups with large enterprises, and allowing the start-ups to use Microsoft\u2019s platform to develop solutions to the problems of enterprises in many industries. The project overcomes the problem of start-ups being unable to find buyers for the solutions they develop, and at the same time, gives a digital capability to large organizations that are incapable of developing their own systems.<\/p>\n\n\n\n<p>\u201cAnother part involves support for reskilling people who are affected or unemployed. This is also a worldwide project,\u201d Dhanawat said.<\/p>\n\n\n\n<p>Healthcare is one of six industries on which Microsoft has focused its attention. In Thailand, there are laboratories that connect with Microsoft\u2019s US headquarters, and information is shared to help make the world a safer place.<\/p>\n\n\n\n<p>Dhanawat said Microsoft Thailand offered the Ministry of Public Health and private hospitals the use of artificial intelligence technology in lung scanning, in the fight against COVID-19. This has saved the precious time of medical personnel by as much as 80 per cent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A changed business world, post COVID-19<\/h2>\n\n\n\n<p>Dhanawat says he is convinced of the need to practise social distancing during the COVID-19 pandemic. But when things return to normal, people will interact with one another like before. However, not everyone will return to the old ways. Many companies and individuals have enjoyed the benefits of using technologies \u2013 of not having to travel for meetings or to attend classes. There has been a widespread discovery of what can be achieved online.<\/p>\n\n\n\n<p>Even businesses that were erstwhile market disrupters cannot afford to remain idle and \u201csit pretty\u201d in the new environment. Business practices and customer demands are constantly changing, and companies have to be well prepared with risk management. They must keep learning, and be quick to make changes whenever necessary, Dhanawat said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft ready to help Thai businesses to survive The coronavirus COVID-19 pandemic is harming businesses around the world, including the biggest of corporate giants, whose global overview offers an often unique perspective of resilience and recovery, at business and national levels. QueQ sees potential as an enabler of social distancing AIS calls for nationwide support [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,119],"tags":[126,1440],"class_list":["post-3452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-story-special","category-interview-en","tag-covid-19-en","tag-microsoft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Giant\u2019s-eye view of a business world in turmoil - The Story Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thestorythailand.com\/en\/giants-eye-view-of-a-business-world-in-turmoil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giant\u2019s-eye view of a business world in turmoil - The Story Thailand\" \/>\n<meta property=\"og:description\" content=\"Microsoft ready to help Thai businesses to survive The coronavirus COVID-19 pandemic is harming businesses around the world, including the biggest of corporate giants, whose global overview offers an often unique perspective of resilience and recovery, at business and national levels. 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