{"id":35949,"date":"2021-07-25T12:40:19","date_gmt":"2021-07-25T05:40:19","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=35949"},"modified":"2021-07-25T12:40:27","modified_gmt":"2021-07-25T05:40:27","slug":"bangkok-drugstore-gets-into-telepharmacy-to-help-reduce-hospital-workload","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/bangkok-drugstore-gets-into-telepharmacy-to-help-reduce-hospital-workload\/","title":{"rendered":"Bangkok Drugstore gets into telepharmacy to help reduce hospital workload"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Preventive healthcare has become more popular these days as technologies are changing people\u2019s behaviour in dealing with their health matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trend is being stimulated by the Covid-19 pandemic amidst the growth of e-commerce. Also, the availability of big data and artificial intelligence (AI) serves as a catalyst for products and services that cater to personal healthcare needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outpatients are increasingly looking to drugstores for telemedicine and telepharmacy services. Telemedicine is the medical practice using technology to deliver care at a distance while telepharmacy is the delivery of pharmaceutical care via telecommunications to patients.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The services help reduce the workload of hospitals and the waiting time for patients seeking treatment.\u00a0<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The idea of lessening doctors\u2019 workload and visits to overcrowded hospitals \u2014 perhaps even the need to get medicine at pharmacies \u2014 all inspired the establishment of Bangkok Drugstore.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/23\/07\/2021\/35725\/\" target=\"_blank\">Sathien Setthasit\u2019s vision of modernizing grocery stores for local communities<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/09\/07\/2021\/33969\/\" target=\"_blank\">Post-Covid economic scenarios and necessary corporate and personal skills<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chuwit Waisiriroaj<\/strong>, deputy managing director of Bangkok Drugstore Co Ltd, told <em>The Story Thailand<\/em> that pharmacies are capable of offering basic advice to patients with simple diseases although more serious cases are often referred to physicians.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He said the drugstore\u2019s ability to connect with doctors or hospitals through a telemedicine platform \u201cwill make the system more complete\u201d. This way, doctors can offer medical advice and prescribe medicines that can be purchased from pharmacies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bangkok Drugstore has started offering telepharmacy service, allowing customers to seek advice from pharmacists through its call centre, according to Chuwit. Also, telepharmacy service has been available publicly \u2014 and not just Bangkok Drugstore customers \u2014 since mid-June through a mobile application the company develops.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAfter the third wave of Covid-19 outbreak, we sped up the launch of telepharmacy service through the Bangkok Drugstore app,\u201d Chuwit said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He added that the app has been downloaded more than 40,000 times and an average 580 customers sought advice from its pharmacists each day over the recent weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bangkok Drugstore has some 100 branches throughout the city and the adjacent provinces. The pharmacies are open 24 hours a day and have more than 200 pharmacists in total.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every Bangkok Drugstore outlet has its own pharmacist. When a customer seeks advice through the app, the system connects them to the pharmacist linked to the branch located closest to the customer. If the nearest pharmacist fails to answer the call within 30 seconds, the waiting customer is then referred to another pharmacist from the central office for consultation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After making an order and a payment, the customer can choose whether to get their medicines at the nearest branch or have their courier deliver them to their place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe fact that Bangkok Drugstore has many branches allows us to serve our customers quickly and comprehensively,\u201d Chuwit said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers can access Bangkok Drugstore services through the app, mainly by chats, although they may seek advice from pharmacists by audio and video calls, which are required in case customers look for medicines.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At present, most customers are patients of general ailments and those with chronic diseases who take to take medicines regularly. The latter group opt not to visit hospital at this time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company, an SME, has been affected by the Covid-19 situation, with a reduction in customers and purchasing power, Chuwit said. He added, however, that the company opted to cut other costs instead of laying off its employees, and it is also looking for more investment to boost its liquidity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A future plan calls for Bangkok Drugstore to expand its services through technologies, relying on its app, to cover areas beyond Bangkok and some adjacent provinces where its branches are located.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There will be links to its allies that have digital medical systems so that more healthcare services can be offered to customers through telemedicine apps such as Acnog.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to consulting pharmacists, more features will be added to take care of the customers\u2019 health through smart devices, such as smartwatch. For instance, the Bangkok Drugstore app will be able to record health-related information and warn when it is time to take medicine. At present, the system allows app users to record their ailments, medicine prescription history, and drug allergy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe hope to take care of the customers\u2019 health with a single app through links with different apps of our allies. The Bangkok Drugstore app will be able to connect with various health service systems for improved care of customers,\u201d Chuwit said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He added that this could be achieved through the AI feature used for initial diagnosis and the telemedicine feature to refer patients to doctors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bangkok Drugstore currently has almost 3,000 stock-keeping units (SKUs) of products \u2014 about 80 per cent of them are medicines composed of both common household medicines and prescription drugs. The remainder includes medical equipment and food supplements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each Bangkok Drugstore branch has about 200 customers a day, or 600,000 a month altogether, with a membership of over 300,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chuwit said that pharmacies in the future would adjust the proportion of their products and services to focus more on preventing illness rather than treatment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe look to technology to improve our business and expand the services to meet the consumer demands. The Bangkok Drugstore app is like a pharmacy in the hand of our customers that can take care of them anytime and anywhere,\u201d the executive said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bangkok Drugstore\u2019s technology features include a prescription system designed by doctors and pharmacists with mechanisms to prevent mixing up medicines and warn about the customer\u2019s drug allergy. After receiving their medicines, customers are required to scan QR code through their mobile app to ensure they are the right drugs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to digital improvement, Bangkok Drugstore also plans to expand into the provinces and add more digital based services through collaboration with business allies.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cThe pharmaceutical business will become part of healthcare development driven by technology,\u201d Chuwit said.\u00a0<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Also, he added, the health insurance business will see a big change as it will be connected with the healthcare ecosystem. \u201cIf insurance protection covers illness that can be taken care of by pharmacies, people will get better access to personal health insurance at more affordable prices,\u201d the executive concludes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Preventive healthcare has become more popular these days as technologies are changing people\u2019s behaviour in dealing with their health matters.<\/p>\n","protected":false},"author":2,"featured_media":35950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,119,122],"tags":[8547,8548,8549],"class_list":["post-35949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-story-special","category-interview-en","category-technology-en","tag-bangkok-drugstore","tag-telepharmacy-2","tag-hospital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bangkok Drugstore gets into telepharmacy to help reduce hospital workload - The Story Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, 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