{"id":43613,"date":"2021-10-08T00:21:22","date_gmt":"2021-10-07T17:21:22","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=43613"},"modified":"2021-10-08T00:21:26","modified_gmt":"2021-10-07T17:21:26","slug":"scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/","title":{"rendered":"SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers"},"content":{"rendered":"\n<p>Siam Commercial Bank (SCB) and the\u00a0Millennium Group Corporation (Asia) Co., Ltd, or MGC-ASIA, have signed a joint venture agreement to establish\u00a0Alpha X Co., Ltd. <\/p>\n\n\n\n<p>The newly established company will be a provider of hire-purchase loans, leasing, and refinancing, focusing on customers in the premium-luxury automotive segment covering cars, big bikes, yachts, and river boats. <\/p>\n\n\n\n<p>Alpha X will help customers own their dream vehicles through partnership with importers of world-class automotive products, from the premium to ultra-luxury segments. The company is set to offer other related services offering an extraordinary customer experience and perfectly answering luxury customers&#8217; varying lifestyle needs.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/04\/10\/2021\/43338\/\" target=\"_blank\">SCB Tech X announces Trirat Suwanprateeb as CEO to drive mission of regional fintech player<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/02\/10\/2021\/43181\/\" target=\"_blank\">KBank Private Banking and Lombard Odier recommend seven investment strategies<\/a><\/li><\/ul>\n\n\n\n<p>Talking about Alpha X Co., Ltd., which is among the new business models following SCB&#8217;s restructuring plan,\u00a0<strong>SCB Senior Executive Vice President and Chief Wholesale Banking Officer Wasin Saiyawan, the Chief Executive Officer-to-be for Alpha X<\/strong>\u00a0said, &#8220;Alpha X is the result of synergy resulting from SCB&#8217;s potential in providing universal financial solutions and innovations, with long-term experience in taking care of customers in the premium-luxury segment by truly understanding their needs, and\u00a0MGC-ASIA&#8217;s experience as a leading automotive retailer in Thailand and ASEAN. This synergy will bring new services to create exceptional experiences for the target customer group. Our business operations will be backed by\u00a0digital capabilities, AI technology, and big data, allowing us to reach the target group, provide efficient services, and deliver the best customer-centric experience. The company will tap the affluent customer bases of SCB and\u00a0MGC and then expand to those in\u00a0the premium-luxury segment.&#8221;\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>Alpha X Co., Ltd. will provide hire-purchase loans, leasing, and refinancing for customers in the premium-luxury automotive segment, which includes cars, big bikes, yachts, and river boats. The company considers this segment a blue ocean market with few players at the moment. With a specific service scope, Alpha X is the first automotive hire-purchase lender specifically catering to customers in the premium-luxury automotive segment. The company is ready with its industry expertise and understanding of customer needs to recommend and procure automotive products in a wide range of brands in response to different customer preferences and lifestyles. The company is set to begin serving customers within 2021.<\/p>\n\n\n\n<p>Alpha X Co., Ltd. plans to raise its registered capital to 300 million baht within one year. The company is held by SCB and&nbsp;MGC-ASIA on a 50:50&nbsp;basis under the SCB consolidated financial group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alpha X will help customers own their dream vehicles through partnership with importers of world-class automotive products, from the premium to ultra-luxury segments. <\/p>\n","protected":false},"author":8,"featured_media":43704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,118],"tags":[10053,10054,1099],"class_list":["post-43613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-the-story-special","tag-millennium-group","tag-alpha-x-2","tag-scb-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers - The Story Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers - The Story Thailand\" \/>\n<meta property=\"og:description\" content=\"Alpha X will help customers own their dream vehicles through partnership with importers of world-class automotive products, from the premium to ultra-luxury segments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"The Story Thailand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheStoryThailand\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-07T17:21:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-07T17:21:26+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.thestorythailand.com\/wp-content\/uploads\/2021\/10\/202110-alphax-EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"622\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Story Thailand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheStoryThai\" \/>\n<meta name=\"twitter:site\" content=\"@TheStoryThai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Story Thailand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\\\/\"},\"author\":{\"name\":\"The Story Thailand\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/person\\\/c1e7741ac0d021bfe7dbfa16f537d399\"},\"headline\":\"SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers\",\"datePublished\":\"2021-10-07T17:21:22+00:00\",\"dateModified\":\"2021-10-07T17:21:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\\\/\"},\"wordCount\":434,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/202110-alphax-EN.jpg\",\"keywords\":[\"Millennium Group\",\"Alpha X\",\"SCB\"],\"articleSection\":[\"Business\",\"The Story Special\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\\\/\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\\\/\",\"name\":\"SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers - The Story Thailand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/202110-alphax-EN.jpg\",\"datePublished\":\"2021-10-07T17:21:22+00:00\",\"dateModified\":\"2021-10-07T17:21:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/202110-alphax-EN.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/202110-alphax-EN.jpg\",\"width\":1200,\"height\":622,\"caption\":\"SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/\",\"name\":\"The Story Thailand\",\"description\":\"Business and Digital Transformations\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#organization\",\"name\":\"The Story Thailand\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/thestory_favicon-2.avif\",\"contentUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/thestory_favicon-2.avif\",\"width\":512,\"height\":512,\"caption\":\"The Story Thailand\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TheStoryThailand\\\/\",\"https:\\\/\\\/x.com\\\/TheStoryThai\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/person\\\/c1e7741ac0d021bfe7dbfa16f537d399\",\"name\":\"The Story Thailand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-2-color-scaled-jpg.avif\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-2-color-scaled-jpg.avif\",\"contentUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-2-color-scaled-jpg.avif\",\"caption\":\"The Story Thailand\"},\"description\":\"\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e31\u0e0d\u0e0d\u0e32\u0e1c\u0e48\u0e32\u0e19\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e18\u0e34\u0e1a\u0e32\u0e22\u0e04\u0e27\u0e32\u0e21\u0e17\u0e35\u0e48\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33\u0e41\u0e25\u0e30\u0e19\u0e48\u0e32\u0e2d\u0e48\u0e32\u0e19 \u0e04\u0e31\u0e14\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e2a\u0e32\u0e23\u0e30\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e41\u0e25\u0e30\u0e04\u0e19\u0e17\u0e33\u0e07\u0e32\u0e19 \\\"\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49\\\" \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e01\u0e49\u0e32\u0e27\u0e17\u0e31\u0e19\u0e42\u0e25\u0e01\u0e2d\u0e19\u0e32\u0e04\u0e15\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/author\\\/thestoryth\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers - The Story Thailand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/","og_locale":"en_US","og_type":"article","og_title":"SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers - The Story Thailand","og_description":"Alpha X will help customers own their dream vehicles through partnership with importers of world-class automotive products, from the premium to ultra-luxury segments.","og_url":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/","og_site_name":"The Story Thailand","article_publisher":"https:\/\/www.facebook.com\/TheStoryThailand\/","article_published_time":"2021-10-07T17:21:22+00:00","article_modified_time":"2021-10-07T17:21:26+00:00","og_image":[{"width":1200,"height":622,"url":"http:\/\/www.thestorythailand.com\/wp-content\/uploads\/2021\/10\/202110-alphax-EN.jpg","type":"image\/jpeg"}],"author":"The Story Thailand","twitter_card":"summary_large_image","twitter_creator":"@TheStoryThai","twitter_site":"@TheStoryThai","twitter_misc":{"Written by":"The Story Thailand","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/#article","isPartOf":{"@id":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/"},"author":{"name":"The Story Thailand","@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/person\/c1e7741ac0d021bfe7dbfa16f537d399"},"headline":"SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers","datePublished":"2021-10-07T17:21:22+00:00","dateModified":"2021-10-07T17:21:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/"},"wordCount":434,"publisher":{"@id":"https:\/\/www.thestorythailand.com\/en\/#organization"},"image":{"@id":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2021\/10\/202110-alphax-EN.jpg","keywords":["Millennium Group","Alpha X","SCB"],"articleSection":["Business","The Story Special"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/","url":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/","name":"SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers - The Story Thailand","isPartOf":{"@id":"https:\/\/www.thestorythailand.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/#primaryimage"},"image":{"@id":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2021\/10\/202110-alphax-EN.jpg","datePublished":"2021-10-07T17:21:22+00:00","dateModified":"2021-10-07T17:21:26+00:00","breadcrumb":{"@id":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/#primaryimage","url":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2021\/10\/202110-alphax-EN.jpg","contentUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2021\/10\/202110-alphax-EN.jpg","width":1200,"height":622,"caption":"SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thestorythailand.com\/en\/scb-and-millennium-group-unveil-alpha-x-to-offer-financial-services-for-premium-luxury-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thestorythailand.com\/en\/"},{"@type":"ListItem","position":2,"name":"SCB and Millennium Group unveil Alpha X, to offer financial services for premium-luxury customers"}]},{"@type":"WebSite","@id":"https:\/\/www.thestorythailand.com\/en\/#website","url":"https:\/\/www.thestorythailand.com\/en\/","name":"The Story Thailand","description":"Business and Digital Transformations","publisher":{"@id":"https:\/\/www.thestorythailand.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thestorythailand.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thestorythailand.com\/en\/#organization","name":"The Story Thailand","url":"https:\/\/www.thestorythailand.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/thestory_favicon-2.avif","contentUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/thestory_favicon-2.avif","width":512,"height":512,"caption":"The Story Thailand"},"image":{"@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TheStoryThailand\/","https:\/\/x.com\/TheStoryThai"]},{"@type":"Person","@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/person\/c1e7741ac0d021bfe7dbfa16f537d399","name":"The Story Thailand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/07\/logo-2-color-scaled-jpg.avif","url":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/07\/logo-2-color-scaled-jpg.avif","contentUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/07\/logo-2-color-scaled-jpg.avif","caption":"The Story Thailand"},"description":"\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e31\u0e0d\u0e0d\u0e32\u0e1c\u0e48\u0e32\u0e19\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e18\u0e34\u0e1a\u0e32\u0e22\u0e04\u0e27\u0e32\u0e21\u0e17\u0e35\u0e48\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33\u0e41\u0e25\u0e30\u0e19\u0e48\u0e32\u0e2d\u0e48\u0e32\u0e19 \u0e04\u0e31\u0e14\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e2a\u0e32\u0e23\u0e30\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e41\u0e25\u0e30\u0e04\u0e19\u0e17\u0e33\u0e07\u0e32\u0e19 \"\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49\" \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e01\u0e49\u0e32\u0e27\u0e17\u0e31\u0e19\u0e42\u0e25\u0e01\u0e2d\u0e19\u0e32\u0e04\u0e15","url":"https:\/\/www.thestorythailand.com\/en\/author\/thestoryth\/"}]}},"meta_box":{"open_icon":false,"close_icon":false,"open_text":false,"close_text":false,"layout":false,"effect":false,"name":false,"mobile":false,"tablet":false,"desktop":false,"mobile_gap":false,"tablet_gap":false,"desktop_gap":false,"alignment":false,"loop":false,"slides_to_scroll":false,"control":false,"delay":false,"direction":false,"speed":false,"arrow_svg":false,"display_arrows":false,"display_dots":false,"dots_location":false,"set_colors":false,"dot_color":false,"active_dot_color":false,"query_loop":false,"facebook_enable":false,"x_enable":false,"line_enable":false,"copy_link_enable":false,"embled_enable":false,"icon_color":false,"language":false,"limit":false,"show_excerpt":false,"show_date":false,"columns":false,"doc_id":false,"show_image":false,"show_meta":false},"_links":{"self":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts\/43613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/comments?post=43613"}],"version-history":[{"count":3,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts\/43613\/revisions"}],"predecessor-version":[{"id":43706,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts\/43613\/revisions\/43706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/media\/43704"}],"wp:attachment":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/media?parent=43613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/categories?post=43613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/tags?post=43613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}