{"id":47480,"date":"2021-11-17T21:34:25","date_gmt":"2021-11-17T14:34:25","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=47480"},"modified":"2021-11-17T21:35:23","modified_gmt":"2021-11-17T14:35:23","slug":"siam-piwat-announces-parallel-world-to-revolutionize-the-retail-experience","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/siam-piwat-announces-parallel-world-to-revolutionize-the-retail-experience\/","title":{"rendered":"Siam Piwat announces \u201cPARALLEL WORLD\u201d  to revolutionize the retail experience"},"content":{"rendered":"\n<p>To reaffirm\u00a0its position as <strong>The Visionary Icon<\/strong>,<strong>\u00a0Siam\u00a0Piwat<\/strong>, the owner and operator of Siam Paragon, Siam Center,\u00a0and Siam Discovery and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok, is\u00a0rocking\u00a0the retail industry again with\u00a0a\u00a0new digital strategy\u00a0in\u00a0the last quarter of 2021.<\/p>\n\n\n\n<p>It will see Siam\u00a0Piwat\u00a0joining forces with world-class partners to develop an innovation that will\u00a0connect\u00a0its\u00a0exclusive offline experiences\u00a0to\u00a0an online platform that offers value beyond mere shopping, thus\u00a0creating\u00a0a new offline-online ecosystem that will change consumer behavior and\u00a0bring together online and offline in\u00a0the future\u00a0parallel world\u00a0of retail.<\/p>\n\n\n\n<p>As a retail leader in creating unprecedented and unique experiences, Siam\u00a0Piwat\u00a0is set to create never-before-seen digital experiences through the development of an innovation of the future that will link customer aspirations to business opportunity generation and brand promotion for its\u00a0business\u00a0partners, thus creating an unrivalled sustainable ecosystem.\u00a0<\/p>\n\n\n\n<p>This new format of offline-online platform will deliver value for everyone involved across all\u00a0dimensionseven beyond the realm of retail\u00a0as well as\u00a0enable daily customer satisfaction management\u00a0where customers are encouraged to take part in\u00a0creating digital communities\u00a0around\u00a0their interests\u00a0and avail themselves of hyper-personalized benefits and experiences.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/15\/11\/2021\/47287\/\" target=\"_blank\">CarTrust aims to unlock the potential of Thailand\u2019s second-hand car market<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.thestorythailand.com\/en\/10\/11\/2021\/46793\/\" target=\"_blank\">KBank and H SEM Motor debut H SEM Power Station and EV bike rental service on K+ market<\/a><\/li><\/ul>\n\n\n\n<p><strong>Ariya Banomyong, Founder of Transformational and\u00a0Acting\u00a0Chief Innovation Officer of Siam\u00a0Piwat\u00a0Co., Ltd.,<\/strong>said,\u00a0\u201cSiam\u00a0Piwat\u00a0is the first property developer in Thailand, and amongst the few in the world, to invest in developing a platform to support our partners, and delivering a curated experience to customers.\u00a0We wanted to design an experience beyond the common transactional,\u00a0discount-driven\u00a0e-commerce\u00a0marketplaces.<\/p>\n\n\n\n<p>As a retail leader, Siam&nbsp;Piwat\u2019s&nbsp;ambition is to create a unique experience, addressing the needs of its core customers, the affluent customers, who seek a more curated experience, as well as the needs of its tenants and partners.<\/p>\n\n\n\n<p>As such, the new platform is centered around daily community-based content, so customers can discover new trends, new brands, new products, new events every&nbsp;day,&nbsp;as well as&nbsp;hyper-personalized&nbsp;benefits and&nbsp;experiences.<\/p>\n\n\n\n<p>Covid-19 has ushered in an e-commerce boom, and customers have become more comfortable shopping online than ever. However, after almost two years spent at home and working from home, when shopping malls re-opened in September, customers came back in force. Covid-19 has made us appreciate and miss the offline world,&nbsp;as&nbsp;customers, we&nbsp;live in both&nbsp;offline and online&nbsp;worlds.&nbsp;These are the&nbsp;<strong>\u201c<\/strong><strong>parallel world<\/strong><strong>s<\/strong><strong>\u201d<\/strong>&nbsp;of Siam&nbsp;Piwat\u2019s&nbsp;strategy and concept.\u201d<\/p>\n\n\n\n<p>The upcoming new\u00a0platform, under the Parallel World strategy, is\u00a0built\u00a0around\u00a0four\u00a0building blocks:<\/p>\n\n\n\n<p>1.\u00a0<strong>Siam\u00a0Piwat\u2019s\u00a0diverse\u00a0range of\u00a0tenants and brands<\/strong>:This is Siam\u00a0Piwat\u2019s\u00a0core DNA\u00a0and\u00a0the key to our success. It is\u00a0what attracts customers\u00a0with high purchasing power\u00a0and differentiates Siam\u00a0Piwat.\u00a0Since the launch of Ultimate Chat &amp; Shop back in April 2021, right after the 4<sup>th<\/sup>\u00a0Covid\u00a0wave, customers\u00a0have\u00a0spent\u00a09-10 times\u00a0the average\u00a0e-commerce transaction in Thailand.\u00a0In the near future, Siam\u00a0Piwat\u00a0will beonboarding many more premium to luxury brands and tenants onto its upcoming new\u00a0app.<\/p>\n\n\n\n<p>2.\u00a0<strong>Curated communities<\/strong>:\u00a0In\u00a0yet another first-ever, Siam\u00a0Piwat\u00a0will be delivering over 3,000 pieces of content each month to the digital communities\u00a0on its platform, which are built around customer interests, while also\u00a0driving engagement through\u00a0an unparalleled offline-online integrated loyalty program. Siam\u00a0Piwat\u00a0believes in content-driven engagement as a way to connect with its customers, so that they will engage\u00a0with\u00a0and shop at brands in Siam\u00a0Piwat\u2019s malls not because of discounts, but because these are the brands that they love \u2013 these are aspirational brands for them.\u00a0What do customers want? How to mix and match for an occasion? What are the latest self-care trends? Such content will revolve around communities.<\/p>\n\n\n\n<p>3.\u00a0<strong>Parallel experiences<\/strong>:\u00a0Customers with high purchasing power\u00a0seek\u00a0curation. Therefore, winning them over\u00a0is not about having tens of thousands of products, butabout\u00a0having the products\u00a0they\u00a0want.\u00a0This requires amix\u00a0between art and science; the art of merchandising and offering products\u00a0that\u00a0Siam\u00a0Piwat\u2019s\u00a0target group are interested in,\u00a0and\u00a0the\u00a0innovation and technology that can\u00a0personalize content and products based on customer\u2019s profile and data.\u00a0Designed to facilitate discovery of new brands, products, and experiences, the upcoming app will\u00a0putting\u00a0the world of offline-online integration in users\u2019 hands and\u00a0enable\u00a0them\u00a0to access fresh experiences that cannot be purchased from anywhere and at any time.\u00a0Siam\u00a0Piwat\u00a0also has\u00a0plans to amplify the connection between the real and virtual worlds and evolve\u00a0towards a\u00a0metaverse\u00a0in the future.<\/p>\n\n\n\n<p>4.\u00a0<strong>Infinite rewards<\/strong>:\u00a0Siam\u00a0Piwat\u00a0has revamped its loyalty program and will offer\u00a0VIZ\u00a0Coins\u00a0that\u00a0customers\u00a0can use both offline and\u00a0online at participating brands.Through this, Siam\u00a0Piwat\u00a0will\u00a0be the\u00a0destinations where customers\u00a0can\u00a0convert their existing loyalty points, from their credit cards and others, to\u00a0VIZ\u00a0Coins,\u00a0allowing them to enjoy more privileges.\u00a0<\/p>\n\n\n\n<p><strong>This new platform is being developed<\/strong><strong>:<\/strong>\u2022&nbsp;In collaboration with Siam&nbsp;Piwat\u2019s&nbsp;business partners, to ensure that the user experience is aligned with their brand positioning;\u2022&nbsp;With&nbsp;tech partners, to build the new platform&nbsp;and datainfrastructure&nbsp;as well as a&nbsp;loyalty&nbsp;program;\u2022&nbsp;And last but not least, with well-known influencers to produce community-focused content.<\/p>\n\n\n\n<p><strong>Axel Winter, Chief Digital Officer of Siam\u00a0Piwat, stated<\/strong>,\u00a0The primary goal of Siam\u00a0Piwat\u00a0is to pioneer a new business model and create a digital ecosystem\u00a0that will\u00a0help\u00a0it\u00a0reach more diverse customers, accelerate growth, and ultimately\u00a0secure the number one\u00a0position in the minds of Thai and international visitors.<strong>\u00a0<\/strong><\/p>\n\n\n\n<p>&#8220;To this end, we have joined forces with\u00a0various\u00a0world-class partners.\u00a0Recently, we have\u00a0partnered\u00a0with\u00a0the digital asset platform ZIPMEX to enable customers to trade ZIPMEX tokens for actual products or services, with loyalty programs in the pipeline to deliver experiences that create added value and provide enhanced convenience.\u00a0We have also collaborated\u00a0with KX to launch Coral\u00a0\u2013\u00a0an NFT marketplace platform that will lead to new developments in art,\u00a0culture, and lifestyle and deliver ultimate experiences\u00a0for\u00a0local and international visitors.&#8221;<\/p>\n\n\n\n<p>As part of this initiative, NFT Innovation Digital Walls will be installed in Siam Paragon and ICONSIAM so that visitors to our shopping malls can closely appreciate NFT artworks.\u00a0<\/p>\n\n\n\n<p>Siam\u00a0Piwat\u00a0has also partnered with\u00a0Perx\u00a0Technologies, a Software as a Service\u00a0(SaaS)\u00a0provider,\u00a0to build\u00a0a never-before-seen digital experience that will expand its customer base, currently consisting of Thai and international consumers with high purchasing power, even further across the world through global partners. <\/p>\n\n\n\n<p>At the same time, customers will not only have access to an eye-popping range of benefits and privileges that cannot be bought with money through a new hyper-personalized loyalty program but will also enjoy an exciting immersive gamified shopping experience that is completely unique and cannot be purchased.\u00a0<\/p>\n\n\n\n<p>&#8220;Furthermore, towards the end of this year, we will also announce more partnership and unveil a team of newly-recruited digital talents who will be introducing fresh and exciting experiences to customers.\u201d<\/p>\n\n\n\n<p>\u201cThe key to success in driving business amid the swift changes in the digital era is to have a robust team of talents who are adaptable and ready to learn new things.\u00a0I\u2019m excited to work with\u00a0Ariya and\u00a0specialists from various global corporates, to execute the digital and innovation road map.\u00a0We also prioritize\u00a0the development of\u00a0young talents,\u00a0and to this end, we\u00a0are\u00a0taking on board new young recruitsduring this transition period\u00a0and\u00a0giving\u00a0them\u00a0unique\u00a0opportunities\u00a0to\u00a0assume leadership roles,\u00a0demonstrate their\u00a0capabilities, and\u00a0challenge themselves\u00a0through special business projects, where they work as self-directed teams and\u00a0take a\u00a0flexible and agile\u00a0approach to\u00a0management and decision making.&#8221;<\/p>\n\n\n\n<p>Through these projects, they are given opportunities to learn, collaborate with world-renowned organizations, and ultimately develop innovations that will deliver experiences beyond expectations to customers across the globe.\u00a0<\/p>\n\n\n\n<p>&#8220;We believe that our company is the perfect platform for young talents who\u00a0are seekingexponential self-development\u00a0and\u00a0once-in-a-lifetimeopportunities\u00a0to co-develop projects that will become\u00a0\u201cthe talk of the world\u201d\u00a0and gain experience that cannot be found anywhere else,\u201d\u00a0concluded\u00a0Axel\u00a0Winter.<\/p>\n\n\n\n<p>During&nbsp;this transition period where people&nbsp;are becoming more fully adapted to the digital world, Siam&nbsp;Piwat&nbsp;believes that the value and experience&nbsp;of&nbsp;the offline world&nbsp;will remain sought after and&nbsp;irreplaceable.&nbsp;Siam&nbsp;Piwat\u2019s latest&nbsp;innovation thus seeks to&nbsp;seamlessly integrate the offline&nbsp;and&nbsp;online worlds&nbsp;and&nbsp;answer&nbsp;a comprehensive range of lifestyle needs&nbsp;from convenience to value creation&nbsp;in order to&nbsp;truly&nbsp;fulfill the lifestyle of the future.&nbsp;This&nbsp;early&nbsp;December,&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siam Piwat joining forces with world-class partners to develop an innovation that will connect its exclusive offline experiences to an online platform that offers value beyond mere shopping<\/p>\n","protected":false},"author":8,"featured_media":47590,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,118],"tags":[10272],"class_list":["post-47480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-the-story-special","tag-siam-piwat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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