{"id":64331,"date":"2022-05-11T08:33:56","date_gmt":"2022-05-11T01:33:56","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=64331"},"modified":"2022-05-11T08:34:48","modified_gmt":"2022-05-11T01:34:48","slug":"shell-launches-the-1st-shell-cafe-in-thailand-adding-to-the-new-coffee-chains-over-1200-stores-worldwide","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/shell-launches-the-1st-shell-cafe-in-thailand-adding-to-the-new-coffee-chains-over-1200-stores-worldwide\/","title":{"rendered":"Shell launches the 1st Shell Caf\u00e9 in Thailand \u2013 adding to the new coffee chain\u2019s over 1,200 stores worldwide"},"content":{"rendered":"\n<p>The Shell Company of Thailand Limited&nbsp;announces the launch of the first&nbsp;<strong>Shell Caf\u00e9<\/strong>&nbsp;in Thailand, an all-new caf\u00e9 experience concept store set to replace delicaf\u00e9 as part of its business strategy to strengthen Non-Fuel Retail businesses and transform Shell Stations into&nbsp;<strong>\u201ce-Mobility Destinations\u201d<\/strong>&nbsp;for local consumers.<\/p>\n\n\n\n<p>The Shell Caf\u00e9 debut in Thailand marks the newest addition to its global network. Customers may visit and enjoy the first Shell Caf\u00e9 outlet today at the new Shell station in front of Soi Nuanchan, Praditmanutham Road, Bangkok.<\/p>\n\n\n\n<p><strong>Ruengsak Srithanawiboonchai, Executive Director of Shell Thailand\u2019s Mobility Business<\/strong>, says, Shell Stations are fast becoming convenient retail destinations rather than just a place to fill up and go. We want Shell to be people&#8217;s go-to destination to make the most of their busy lifestyles, whether stopping for a high-quality coffee and Shell Shuan Shim Moo Ping or picking up a pack of consumer products before heading back home or continuing on their journey<\/p>\n\n\n\n<p>With the advent of EV, drivers are likely to spend more time at charging stations, making offering a comfortable and convenient experience with quality products and services becomes even more significant. Delivering this in a consistent, convenient proposition is at the heart of Shell Caf\u00e9 and we believe that this is the right step in Shell\u2019s expansion in convenience retail<\/p>\n\n\n\n<p>Shell Caf\u00e9 strives to provide a consistent brand for drivers visiting Shell stations by creating an appealing Caf\u00e9 experience and delivering enhanced customer services. With the ambition of being a quality food and beverage destination, the new caf\u00e9 has been designed on four pillars, which are as follows: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Quality<\/strong> &#8211; Shell Caf\u00e9 serves a consistent high-quality coffee and fresh beverages experience. In partnership with Thailand\u2019s finest coffee suppliers and roasters, Shell Caf\u00e9 has developed a signature 100% Arabica coffee bean blend that gives our best possible aroma and taste in hot, iced, and blended beverages. Customers may savour organic grade coffee beans sourced from coffee plantations in Northern Thailand that use sustainable and ethical labour practices. Another local Shell Caf\u00e9 signature item is Iced Matcha Latte, a refreshing beverage composed of imported matcha from Japan perfectly mixed with fresh milk.<\/li><li><strong>Exceptional Service provided by trained baristas<\/strong> &#8211; All Shell Caf\u00e9 baristas undergo intensive, professional trainings to help them develop their coffee knowledge, passion, and skills. Shell Caf\u00e9 has also designed and integrated the necessary tools and processes to ensure that operations work smoothly, and customers always receive a great experience with our products and service.<\/li><li><strong>Sustainable &amp; Innovative Offerings<\/strong> &#8211; Shell Caf\u00e9 intends to consistently offer sustainable and new offerings to fulfil ever-changing customer demands, such as the \u201cOrganic Cascara\u201d beverage series, which features coffee cherry tea drinks rich in vitamins, fibres, and antioxidants and contributes to minimizing coffee cherry waste.&nbsp;<\/li><li><strong>Shop Experience<\/strong> &#8211; Shell Caf\u00e9 is built on the concept of creating an environment that feels like everyone\u2019s favourite coffee shop. The whole store experience has been designed by industry specialists, from the warm welcome smiles to expertly crafted food and drinks, allowing customers to short break from the hustle and bustle of the outside world before returning to the fast lane of life, ready to take on the day.<\/li><\/ol>\n\n\n\n<p><strong>Achara Suwanworabun, Vice Executive Director of Non-fuel Marketing, Mobility Business, The Shell Company of Thailand Limited<\/strong>, shares Shell Caf\u00e9\u2019s growth strategy in Thailand, One of our focuses is to tailor each Shell Caf\u00e9 to the needs of customers according to station location, so that we can best serve all Thai customers whether you\u2019re travelling on a motorway or commuting at city centre, in line with Shell\u2019s purpose of&nbsp;<strong>Making Life\u2019s Journeys Better<\/strong>. We are confident that Shell Caf\u00e9, with high product quality, competence baristas, wide network of locations, and global expertise, would soon overcome Thailand\u2019s leading brands in the coffee chain market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Shell Company of Thailand Limited led by Mr. Ruengsak Srithanawiboonchai, (far left) Executive Director of Mobility Business<\/p>\n","protected":false},"author":8,"featured_media":64401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[10128,12981],"class_list":["post-64331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","tag-shell-2","tag-shell-cafe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shell launches the 1st Shell Caf\u00e9 in Thailand \u2013 adding to the 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