{"id":6442,"date":"2020-10-02T14:31:18","date_gmt":"2020-10-02T07:31:18","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=6442"},"modified":"2020-10-02T14:31:22","modified_gmt":"2020-10-02T07:31:22","slug":"nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/","title":{"rendered":"NESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging"},"content":{"rendered":"\n

Coffee firm makes furniture from used instant-coffee sachets<\/em><\/strong><\/p>\n\n\n\n

Packaging innovations by the familiar instant-coffee brand NESCAF\u00c9 are carrying one of Thailand\u2019s favorite beverages towards a waste-free future.<\/p>\n\n\n\n

Among the developments revealed this month as part of NESCAF\u00c9\u2019s observance of International Coffee Day on October 1 was a new monostructure plastic sachet that was developed in Thailand and has been under testing here for several months, with a view to its use throughout NESCAF\u00c9\u2019s world markets. And to prove its environmentally friendly innovations, it has made dining tables for 100 schools out of recycled plastic instant-coffee sachets.<\/p>\n\n\n\n

Another milestone this month is the company\u2019s switch to 100% recycled aluminum cans for the entirety of its ready-to-drink canned coffee range, making NESCAF\u00c9 one of the first brands in the Thai market to commit to such a change.<\/p>\n\n\n\n

As part of its celebration of International Coffee Day, the company has announced a NESCAF\u00c9 Day campaign under the concept “Nurturing Stronger Bonds, Brewing It Forward.\u201d The Bt200-million campaign features the launch of upscale showcases that reinforce the NESCAF\u00c9 BLEND & BREW brand’s commitment to sustainability, with upcycled items such as dining tables and eco-furniture, at NESCAF\u00c9 Hubs and the NESCAF\u00c9 Street Caf\u00e9.<\/p>\n\n\n\n

The campaign is part of parent-company Nestl\u00e9’s global sustainability goal of transforming all packaging to be 100% recyclable or reusable by 2025. <\/p><\/blockquote>\n\n\n\n

It also complies with the Thailand government’s 2018-2030 plastic-waste management plan.<\/p>\n\n\n\n

Quoting studies of consumer behavior by UK-based market-research firm Kantar, NESCAF\u00c9 says 63% of Thais consider plastic waste to be one of the top five environmental concerns. Data from the Pollution Control Department shows that in 2019, Thais generated up to 1.14 kilograms of plastic waste per person per day, with about 27.04 million tons of plastic waste generated in Thailand every year.<\/strong><\/p>\n\n\n\n

The company has two key strategies for maintaining a sustainable business operation: introducing innovative green packaging and contributing to a waste-free future by upcycling used packaging into a variety of value-added items.<\/p>\n\n\n\n

The Business Manager for Nestl\u00e9 (Thailand)\u2019s NESCAF\u00c9 Coffee Mixes, Naritta Vipulyasekha<\/strong>, said that Thais drink 20,000 cups of NESCAF\u00c9 every minute, or 300 cups every second. Her company has thus made sustainable waste management a top priority.<\/p>\n\n\n\n

“Last year, we changed NESCAF\u00c9 PROTECT PROSLIM’s secondary packaging to paper, the first time NESCAF\u00c9 used this type of packaging anywhere in the world,\u201d she said \u201cThis year, to improve plastic packaging, we have taken on the major challenge of making NESCAF\u00c9 sachets more easily recyclable. Normal coffee sachets use a variety of materials to preserve the quality of the coffee they contain, and this makes them difficult to recycle.”<\/p>\n\n\n\n

Working together with leading film-laminate manufacturers and research and engineering teams from Nestl\u00e9 Switzerland and Singapore, Nestl\u00e9 Thailand’s packaging development team developed more than 20 packaging prototypes over a two-year period.<\/p>\n\n\n\n

The successful result was the world’s first monostructure plastic sachet for NESCAF\u00c9 PROTECT PROSLIM, introduced around the middle of this year, that retains the taste, smell, and freshness of the packaged coffee while being fully designed for recycling.<\/p>\n\n\n\n

“We are gradually introducing this monostructure packaging innovation across the entire NESCAF\u00c9 BLEND & BREW product portfolio, starting with the 25% Less Sugar and No Sugar variants. This will be complete by the first quarter of next year,\u201d Naritta said. \u201cThai people can be proud of this packaging innovation, as the concept was developed here, and Thailand is the first country in which it has been introduced. It will eventually expand to other markets worldwide.\u201d<\/p>\n\n\n\n

NESCAF\u00c9 is also demonstrating the addition of value to product packaging through upcycling, which maximizes the use of plastic. Its NESCAF\u00c9 Day campaign is using more than 100 million NESCAF\u00c9 BLEND & BREW sachets that were sent in by Thai coffee lovers taking part in various lucky-draw campaigns over the past year.<\/p>\n\n\n\n

The sachets have been upcycled into eco-friendly materials such as wood-plastic composites that have been used to make dining tables for 100 schools across the country, as well as eco-furniture for the NESCAF\u00c9 Hubs. The eco-friendly materials made from the used sachets will also be featured at the NESCAF\u00c9 Street Caf\u00e9, which will be set up as a prototype for additional locations in the future.<\/p>\n\n\n\n

NESCAF\u00c9 is also one of the first ready-to-drink canned coffee brands in the Thai market to switch entirely to 100% recycled aluminum cans. The switch will be completed this month.<\/p>\n\n\n\n

NESCAF\u00c9\u2019s ready-to-drink brand has also initiated a contest to create new items from used aluminum cans. The contest will run from October onwards, but already it has led to a collaborative effort with a lecturer at Rayong Polytechnic College, who created a robot prototype from used aluminum cans. It accepts voice orders from people and offers samples of drinks, and demonstrates how waste can be transformed into innovations that benefit society.<\/p>\n\n\n\n

“We hope that our commitment to sustainability will inspire more Thai people to switch to green packaging, which will help to create a Thai society that is waste-free in the future,” Naritta said.<\/p>\n\n\n\n

She added that there would be another special NESCAF\u00c9 Day campaign this year \u2013 the launch of Red Pillar 2020, a concept based on the brand’s core strategy of nurturing stronger bonds with consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Coffee firm makes furniture from used instant-coffee sachets Packaging innovations by the familiar instant-coffee brand NESCAF\u00c9 are carrying one of Thailand\u2019s favorite beverages towards a waste-free future. Among the developments revealed this month as part of NESCAF\u00c9\u2019s observance of International Coffee Day on October 1 was a new monostructure plastic sachet that was developed in […]<\/p>\n","protected":false},"author":8,"featured_media":6443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"itsec_x_frame_options":"","footnotes":""},"categories":[117,118],"tags":[2487,2488],"class_list":["post-6442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-the-story-special","tag-nescafe","tag-innovative-packaging"],"yoast_head":"\nNESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging - The Story Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging - The Story Thailand\" \/>\n<meta property=\"og:description\" content=\"Coffee firm makes furniture from used instant-coffee sachets Packaging innovations by the familiar instant-coffee brand NESCAF\u00c9 are carrying one of Thailand\u2019s favorite beverages towards a waste-free future. Among the developments revealed this month as part of NESCAF\u00c9\u2019s observance of International Coffee Day on October 1 was a new monostructure plastic sachet that was developed in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"The Story Thailand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheStoryThailand\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-02T07:31:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-02T07:31:22+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/10\/20200929_NesCafe-EN_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Story Thailand\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheStoryThai\" \/>\n<meta name=\"twitter:site\" content=\"@TheStoryThai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Story Thailand\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\\\/\"},\"author\":{\"name\":\"The Story Thailand\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/person\\\/c1e7741ac0d021bfe7dbfa16f537d399\"},\"headline\":\"NESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging\",\"datePublished\":\"2020-10-02T07:31:18+00:00\",\"dateModified\":\"2020-10-02T07:31:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\\\/\"},\"wordCount\":866,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/20200929_NesCafe-EN_0.jpg\",\"keywords\":[\"NESCAF\u00c9\",\"innovative packaging\"],\"articleSection\":[\"Business\",\"The Story Special\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\\\/\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\\\/\",\"name\":\"NESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging - The Story Thailand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/20200929_NesCafe-EN_0.jpg\",\"datePublished\":\"2020-10-02T07:31:18+00:00\",\"dateModified\":\"2020-10-02T07:31:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/20200929_NesCafe-EN_0.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/20200929_NesCafe-EN_0.jpg\",\"width\":1100,\"height\":570,\"caption\":\"NESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging Coffee firm makes furniture from used instant-coffee sachets Packaging innovations by the familiar instant-coffee brand NESCAF\u00c9 are carrying one of Thailand\u2019s favorite beverages towards a waste-free future.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/\",\"name\":\"The Story Thailand\",\"description\":\"Business and Digital Transformations\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#organization\",\"name\":\"The Story Thailand\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/thestory_favicon-2.avif\",\"contentUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/thestory_favicon-2.avif\",\"width\":512,\"height\":512,\"caption\":\"The Story Thailand\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TheStoryThailand\\\/\",\"https:\\\/\\\/x.com\\\/TheStoryThai\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/#\\\/schema\\\/person\\\/c1e7741ac0d021bfe7dbfa16f537d399\",\"name\":\"The Story Thailand\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-2-color-scaled-jpg.avif\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-2-color-scaled-jpg.avif\",\"contentUrl\":\"https:\\\/\\\/www.thestorythailand.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo-2-color-scaled-jpg.avif\",\"caption\":\"The Story Thailand\"},\"description\":\"\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e31\u0e0d\u0e0d\u0e32\u0e1c\u0e48\u0e32\u0e19\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e18\u0e34\u0e1a\u0e32\u0e22\u0e04\u0e27\u0e32\u0e21\u0e17\u0e35\u0e48\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33\u0e41\u0e25\u0e30\u0e19\u0e48\u0e32\u0e2d\u0e48\u0e32\u0e19 \u0e04\u0e31\u0e14\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e2a\u0e32\u0e23\u0e30\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e41\u0e25\u0e30\u0e04\u0e19\u0e17\u0e33\u0e07\u0e32\u0e19 \\\"\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49\\\" \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e01\u0e49\u0e32\u0e27\u0e17\u0e31\u0e19\u0e42\u0e25\u0e01\u0e2d\u0e19\u0e32\u0e04\u0e15\",\"url\":\"https:\\\/\\\/www.thestorythailand.com\\\/en\\\/author\\\/thestoryth\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging - The Story Thailand","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/","og_locale":"en_US","og_type":"article","og_title":"NESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging - The Story Thailand","og_description":"Coffee firm makes furniture from used instant-coffee sachets Packaging innovations by the familiar instant-coffee brand NESCAF\u00c9 are carrying one of Thailand\u2019s favorite beverages towards a waste-free future. Among the developments revealed this month as part of NESCAF\u00c9\u2019s observance of International Coffee Day on October 1 was a new monostructure plastic sachet that was developed in […]","og_url":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/","og_site_name":"The Story Thailand","article_publisher":"https:\/\/www.facebook.com\/TheStoryThailand\/","article_published_time":"2020-10-02T07:31:18+00:00","article_modified_time":"2020-10-02T07:31:22+00:00","og_image":[{"width":1100,"height":570,"url":"http:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/10\/20200929_NesCafe-EN_0.jpg","type":"image\/jpeg"}],"author":"The Story Thailand","twitter_card":"summary_large_image","twitter_creator":"@TheStoryThai","twitter_site":"@TheStoryThai","twitter_misc":{"Written by":"The Story Thailand","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/#article","isPartOf":{"@id":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/"},"author":{"name":"The Story Thailand","@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/person\/c1e7741ac0d021bfe7dbfa16f537d399"},"headline":"NESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging","datePublished":"2020-10-02T07:31:18+00:00","dateModified":"2020-10-02T07:31:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/"},"wordCount":866,"publisher":{"@id":"https:\/\/www.thestorythailand.com\/en\/#organization"},"image":{"@id":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/10\/20200929_NesCafe-EN_0.jpg","keywords":["NESCAF\u00c9","innovative packaging"],"articleSection":["Business","The Story Special"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/","url":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/","name":"NESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging - The Story Thailand","isPartOf":{"@id":"https:\/\/www.thestorythailand.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/#primaryimage"},"image":{"@id":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/10\/20200929_NesCafe-EN_0.jpg","datePublished":"2020-10-02T07:31:18+00:00","dateModified":"2020-10-02T07:31:22+00:00","breadcrumb":{"@id":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/#primaryimage","url":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/10\/20200929_NesCafe-EN_0.jpg","contentUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/10\/20200929_NesCafe-EN_0.jpg","width":1100,"height":570,"caption":"NESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging Coffee firm makes furniture from used instant-coffee sachets Packaging innovations by the familiar instant-coffee brand NESCAF\u00c9 are carrying one of Thailand\u2019s favorite beverages towards a waste-free future."},{"@type":"BreadcrumbList","@id":"https:\/\/www.thestorythailand.com\/en\/nescafe-commits-to-sustainability-with-thai-designed-innovative-packaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thestorythailand.com\/en\/"},{"@type":"ListItem","position":2,"name":"NESCAF\u00c9 commits to sustainability with Thai-designed innovative packaging"}]},{"@type":"WebSite","@id":"https:\/\/www.thestorythailand.com\/en\/#website","url":"https:\/\/www.thestorythailand.com\/en\/","name":"The Story Thailand","description":"Business and Digital Transformations","publisher":{"@id":"https:\/\/www.thestorythailand.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thestorythailand.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thestorythailand.com\/en\/#organization","name":"The Story Thailand","url":"https:\/\/www.thestorythailand.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/thestory_favicon-2.avif","contentUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/thestory_favicon-2.avif","width":512,"height":512,"caption":"The Story Thailand"},"image":{"@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TheStoryThailand\/","https:\/\/x.com\/TheStoryThai"]},{"@type":"Person","@id":"https:\/\/www.thestorythailand.com\/en\/#\/schema\/person\/c1e7741ac0d021bfe7dbfa16f537d399","name":"The Story Thailand","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/07\/logo-2-color-scaled-jpg.avif","url":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/07\/logo-2-color-scaled-jpg.avif","contentUrl":"https:\/\/www.thestorythailand.com\/wp-content\/uploads\/2020\/07\/logo-2-color-scaled-jpg.avif","caption":"The Story Thailand"},"description":"\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e40\u0e1b\u0e47\u0e19\u0e1b\u0e31\u0e0d\u0e0d\u0e32\u0e1c\u0e48\u0e32\u0e19\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e2d\u0e18\u0e34\u0e1a\u0e32\u0e22\u0e04\u0e27\u0e32\u0e21\u0e17\u0e35\u0e48\u0e41\u0e21\u0e48\u0e19\u0e22\u0e33\u0e41\u0e25\u0e30\u0e19\u0e48\u0e32\u0e2d\u0e48\u0e32\u0e19 \u0e04\u0e31\u0e14\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e2a\u0e32\u0e23\u0e30\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e1c\u0e39\u0e49\u0e19\u0e33\u0e41\u0e25\u0e30\u0e04\u0e19\u0e17\u0e33\u0e07\u0e32\u0e19 \"\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49\" \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e01\u0e49\u0e32\u0e27\u0e17\u0e31\u0e19\u0e42\u0e25\u0e01\u0e2d\u0e19\u0e32\u0e04\u0e15","url":"https:\/\/www.thestorythailand.com\/en\/author\/thestoryth\/"}]}},"meta_box":{"open_icon":false,"close_icon":false,"open_text":false,"close_text":false,"layout":false,"effect":false,"name":false,"mobile":false,"tablet":false,"desktop":false,"mobile_gap":false,"tablet_gap":false,"desktop_gap":false,"alignment":false,"loop":false,"slides_to_scroll":false,"control":false,"delay":false,"direction":false,"speed":false,"arrow_svg":false,"display_arrows":false,"display_dots":false,"dots_location":false,"set_colors":false,"dot_color":false,"active_dot_color":false,"query_loop":false,"facebook_enable":false,"x_enable":false,"line_enable":false,"copy_link_enable":false,"embled_enable":false,"icon_color":false,"language":false,"limit":false,"show_excerpt":false,"show_date":false,"columns":false,"doc_id":false,"show_image":false,"show_meta":false},"_links":{"self":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts\/6442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/comments?post=6442"}],"version-history":[{"count":1,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts\/6442\/revisions"}],"predecessor-version":[{"id":6445,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/posts\/6442\/revisions\/6445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/media\/6443"}],"wp:attachment":[{"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/media?parent=6442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/categories?post=6442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorythailand.com\/en\/wp-json\/wp\/v2\/tags?post=6442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}