{"id":77103,"date":"2022-09-21T20:40:58","date_gmt":"2022-09-21T13:40:58","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=77103"},"modified":"2022-09-21T20:41:03","modified_gmt":"2022-09-21T13:41:03","slug":"cafe-amazon-expands-its-business-in-vietnam-launching-the-14th-branch-in-ho-chi-minh-city","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/cafe-amazon-expands-its-business-in-vietnam-launching-the-14th-branch-in-ho-chi-minh-city\/","title":{"rendered":"Caf\u00e9 Amazon expands its business in Vietnam, launching the 14th branch in Ho Chi Minh City"},"content":{"rendered":"\n

Wiraka Moodhitaporn,\u00a0the Consul General to Ho Chi Minh City, Ty Chirathivat, Chief Financial Officer,\u00a0Central Retail Corporation Public Company Limited,\u00a0Nath Vongphanich, President of CRG,\u00a0together with\u00a0Racha\u00a0Uthaichan,\u00a0Senior Executive Vice President, Global Business, PTT Oil and Retail Business Public Company Limited\u00a0(OR), Nittaya Tumrongrajniti,\u00a0Vice President, Cafe\u00a0Amazon\u00a0Strategy and Marketing\u00a0Department,\u00a0OR\u00a0and\u00a0Niti\u00a0Kittisatien,\u00a0General Director,\u00a0ORC Coffee Passion Group Joint Stock Company,\u00a0or\u00a0ORCG,\u00a0jointly celebrate the latest launch of Caf\u00e9\u00a0Amazon\u00a0HAI Ba Trung in Ho Chi Minh City, which is the 14th<\/sup>\u00a0branch in Vietnam.\u00a0This milestone is another important step and a testament to the cooperation, determination and dedication in operating Caf\u00e9\u00a0Amazon’s business in Vietnam.<\/p>\n\n\n\n

Racha\u00a0Uthaichan,\u00a0Senior Executive Vice President, Global Business, PTT Oil and Retail Business Public Company Limited<\/strong>\u00a0says that as the coffee market in Vietnam is growing rapidly and has a tendency to grow continuously, OR and CRG, a company affiliated to the Central Group, foresee the arising opportunity, thus joining forces to establish a joint venture company called ORC Coffee Passion Group Joint Stock Company, or ORCG, in 2019, and launching its first Caf\u00e9\u00a0Amazon\u00a0in 2020.\u00a0Currently, there are\u00a014\u00a0Caf\u00e9\u00a0Amazon\u00a0outlets in Vietnam, consisting of\u00a010\u00a0in Ho Chi Minh City and the rest in other cities, including Ben Tre, Tra Vinh and My Tho, with a target to reach\u00a020\u00a0branches by\u00a02022.<\/p>\n\n\n\n

OR hopes that, with OR’s expertise in the coffee business that promotes the growth potential of Caf\u00e9 Amazon, combined with CRG’s expertise in restaurant branding and service management, Caf\u00e9 Amazon will enjoy a warm welcome from Vietnamese consumers and lead to opportunities for stable and sustainable growth. Moreover, OR will continue to strengthen and never stop developing Caf\u00e9 Amazon to cater the best-in-class beverages and service to all coffee lovers in Vietnam, as reflected in OR’s mission, which is to scale its portfolio for the global market. <\/p>\n\n\n\n

Additionally, the partnership is also in pursuit of OR’s vision, Empowering All toward Inclusive Growth, by focusing on a new growth model, which employs an Outside-In strategy, collaborating with external partners to support each other and jointly accomplish sustainable growth.<\/p>\n","protected":false},"excerpt":{"rendered":"

PTT Oil and Retail Business Public Company Limited with partners launching the 14th Caf\u00e9 Amazon in Ho Chi Minh City<\/p>\n","protected":false},"author":8,"featured_media":77105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,13941],"tags":[4198,4199,14676],"class_list":["post-77103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en","category-marketing","tag-ho-chi-minh-city","tag-vietnam","tag-cafe-amazon-3"],"yoast_head":"\nCaf\u00e9 Amazon launching the 14th branch in Ho Chi Minh City<\/title>\n<meta name=\"description\" content=\"PTT Oil and Retail Business Public Company Limited with partners launching the 14th Caf\u00e9 Amazon in Ho Chi Minh City\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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