{"id":83737,"date":"2022-11-29T10:19:51","date_gmt":"2022-11-29T03:19:51","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=83737"},"modified":"2022-11-29T10:20:54","modified_gmt":"2022-11-29T03:20:54","slug":"gartner-survey-finds-87-of-business-leaders-expect-to-increase-sustainability-investment","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/en\/gartner-survey-finds-87-of-business-leaders-expect-to-increase-sustainability-investment\/","title":{"rendered":"Gartner survey finds 87% of business leaders expect to increase sustainability investment"},"content":{"rendered":"\n

A new Gartner, Inc. survey revealed that 87% of business leaders expect to increase their organization\u2019s investment in sustainability<\/a> over the next two years. Customers are the primary stakeholder group creating pressure for organizations to invest or act on sustainability issues, selected by 80% of executives, followed by investors (60%) and regulators (55%).<\/p>\n\n\n\n

\u201cSustainability enables businesses to cope with disruption,\u201d said\u00a0Kristin Moyer<\/a>, Distinguished VP Analyst,\u00a0Gartner.<\/strong> \u201cEconomic uncertainty, geopolitical conflict and escalating materials and energy costs are forcing businesses to reexamine all forms of expenditure. This focus on essentialism, in combination with increasing\u00a0stakeholder desire<\/a>\u00a0to see progress on environmental, social and governance (ESG) goals, creates new opportunities for enterprises to grow while mitigating cost and risk.\u201d<\/p>\n\n\n\n

Sustainability Protects Organizations from Disruption<\/h3>\n\n\n\n

The survey found that 86% of business leaders see sustainability as an investment which protects their organization from disruption. Additionally, 83% said sustainability program activities directly created both short- and long-term value for their organization, and 80% indicated that sustainability helped their organization optimize and reduce costs.<\/p>\n\n\n\n

Specifically, the top areas where survey respondents said sustainability programs are mitigating cost increases are energy consumption, business travel and customer transactions<\/p>\n\n\n\n

\u201cExecutive leaders are achieving both operational and supply chain savings through their sustainability programs,\u201d said Moyer. \u201cThis kind of \u2018two for one<\/a>,\u2019 where sustainability investment supports a business goal like cost optimization, significantly enhances the program\u2019s impact by creating a virtuous cycle.\u201d<\/p>\n\n\n\n

Sustainability Drives Growth and Innovation<\/h3>\n\n\n\n

Sustainability can also enable new value creation and business growth opportunities. Fifty-seven percent of business leaders said the enterprise sustainability program has a strong connection to the results on the income statement, and 42% of respondents are leveraging their sustainability activities to drive innovation, differentiation and enterprise growth through sustainable products<\/a>.<\/p>\n\n\n\n

\u201cInvesting in sustainability can support product differentiation but be wary of greenwashing risks \u2013 there are no shortcuts to sustainable growth,\u201d said Moyer. \u201cFocus on product attributes that are important to customers and how these priorities shape buying decisions. When viewed through a strategic lens, sustainability can provide a ray of sunshine for businesses during difficult market conditions.\u201d<\/p>\n\n\n\n

EIC revises up Thailand\u2019s economic growth forecast to 3.2% in 2022<\/a><\/p>\n\n\n\n

\u2018Beyond the Elephant in the Room\u2019- MIT Media Lab Southeast Asia Forum<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A new Gartner, Inc. survey revealed that 87% of business leaders expect to increase their organization\u2019s investment in sustainability over the next two years.<\/p>\n","protected":false},"author":8,"featured_media":83738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[6603,15884],"class_list":["post-83737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-en","tag-gartner-2","tag-sustainability-investment"],"yoast_head":"\nGartner survey finds 87% of business leaders expect<\/title>\n<meta name=\"description\" content=\"A new Gartner, Inc. survey revealed that 87% of business leaders expect to increase their organization\u2019s investment in sustainability over the next two years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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