{"id":169074,"date":"2025-12-02T20:41:21","date_gmt":"2025-12-02T13:41:21","guid":{"rendered":"http:\/\/www.thestorythailand.com\/?p=169074"},"modified":"2025-12-02T20:41:58","modified_gmt":"2025-12-02T13:41:58","slug":"%e0%b8%9b%e0%b8%a3%e0%b8%b0%e0%b9%80%e0%b8%97%e0%b8%a8%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b8%84%e0%b8%a3%e0%b8%ad%e0%b8%87%e0%b9%81%e0%b8%8a%e0%b8%a1%e0%b8%9b%e0%b9%8c%e0%b9%82%e0%b8%a5%e0%b8%81","status":"publish","type":"post","link":"https:\/\/www.thestorythailand.com\/th\/%e0%b8%9b%e0%b8%a3%e0%b8%b0%e0%b9%80%e0%b8%97%e0%b8%a8%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b8%84%e0%b8%a3%e0%b8%ad%e0%b8%87%e0%b9%81%e0%b8%8a%e0%b8%a1%e0%b8%9b%e0%b9%8c%e0%b9%82%e0%b8%a5%e0%b8%81\/","title":{"rendered":"\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22\u0e04\u0e23\u0e2d\u0e07\u0e41\u0e0a\u0e21\u0e1b\u0e4c\u0e42\u0e25\u0e01 “\u0e43\u0e0a\u0e49 AI \u0e40\u0e17\u0e35\u0e48\u0e22\u0e27”"},"content":{"rendered":"\n

\u0e2b\u0e32\u0e01\u0e04\u0e38\u0e13\u0e04\u0e34\u0e14\u0e27\u0e48\u0e32 AI \u0e40\u0e1b\u0e47\u0e19\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e44\u0e01\u0e25\u0e15\u0e31\u0e27 \u0e2b\u0e23\u0e37\u0e2d\u0e40\u0e1b\u0e47\u0e19\u0e40\u0e1e\u0e35\u0e22\u0e07\u0e02\u0e2d\u0e07\u0e40\u0e25\u0e48\u0e19\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e04\u0e19\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e01\u0e25\u0e38\u0e48\u0e21 \u0e04\u0e38\u0e13\u0e2d\u0e32\u0e08\u0e01\u0e33\u0e25\u0e31\u0e07\u0e15\u0e01\u0e02\u0e1a\u0e27\u0e19\u0e23\u0e16\u0e44\u0e1f\u0e02\u0e1a\u0e27\u0e19\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e02\u0e2d\u0e07\u0e2d\u0e38\u0e15\u0e2a\u0e32\u0e2b\u0e01\u0e23\u0e23\u0e21\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27 \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e25\u0e48\u0e32\u0e2a\u0e38\u0e14\u0e08\u0e32\u0e01\u00a0SiteMinder<\/strong>\u00a0\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e42\u0e25\u0e01\u0e14\u0e49\u0e32\u0e19\u0e42\u0e2e\u0e40\u0e17\u0e25\u0e04\u0e2d\u0e21\u0e40\u0e21\u0e34\u0e23\u0e4c\u0e0b \u0e44\u0e14\u0e49\u0e40\u0e1b\u0e34\u0e14\u0e40\u0e1c\u0e22\u0e23\u0e32\u0e22\u0e07\u0e32\u0e19 “Changing Traveller Report 2026” \u0e0b\u0e36\u0e48\u0e07\u0e43\u0e2b\u0e49\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e17\u0e35\u0e48\u0e19\u0e48\u0e32\u0e2a\u0e19\u0e43\u0e08\u0e27\u0e48\u0e32\u00a0“\u0e19\u0e31\u0e01\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e44\u0e17\u0e22” \u0e04\u0e37\u0e2d\u0e01\u0e25\u0e38\u0e48\u0e21\u0e04\u0e19\u0e17\u0e35\u0e48\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e01\u0e49\u0e32\u0e27\u0e40\u0e02\u0e49\u0e32\u0e2a\u0e39\u0e48\u0e22\u0e38\u0e04\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25\u0e21\u0e32\u0e01\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e43\u0e19\u0e42\u0e25\u0e01<\/strong><\/p>\n\n\n\n

\u0e15\u0e31\u0e27\u0e40\u0e25\u0e02\u0e17\u0e35\u0e48\u0e19\u0e48\u0e32\u0e15\u0e01\u0e43\u0e08\u0e04\u0e37\u0e2d \u0e04\u0e19\u0e44\u0e17\u0e22\u0e01\u0e27\u0e48\u0e32 95% \u0e40\u0e15\u0e23\u0e35\u0e22\u0e21\u0e43\u0e0a\u0e49 AI \u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e40\u0e1b\u0e47\u0e19 \u2018\u0e1c\u0e39\u0e49\u0e0a\u0e48\u0e27\u0e22\u0e2a\u0e48\u0e27\u0e19\u0e15\u0e31\u0e27\u2019 \u0e43\u0e19\u0e01\u0e32\u0e23\u0e27\u0e32\u0e07\u0e41\u0e1c\u0e19\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27<\/strong> \u0e0b\u0e36\u0e48\u0e07\u0e40\u0e1b\u0e47\u0e19\u0e2a\u0e31\u0e14\u0e2a\u0e48\u0e27\u0e19\u0e17\u0e35\u0e48\u0e2a\u0e39\u0e07\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14 \u0e41\u0e0b\u0e07\u0e2b\u0e19\u0e49\u0e32\u0e17\u0e38\u0e01\u0e0a\u0e32\u0e15\u0e34\u0e43\u0e19\u0e42\u0e25\u0e01 <\/sup><\/sup><\/sup>\u0e19\u0e35\u0e48\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48\u0e41\u0e04\u0e48\u0e01\u0e23\u0e30\u0e41\u0e2a\u0e0a\u0e31\u0e48\u0e27\u0e04\u0e23\u0e32\u0e27 \u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d\u0e2a\u0e31\u0e0d\u0e0d\u0e32\u0e13\u0e40\u0e15\u0e37\u0e2d\u0e19\u0e20\u0e31\u0e22\u0e23\u0e30\u0e14\u0e31\u0e1a\u0e2a\u0e35\u0e41\u0e14\u0e07\u0e17\u0e35\u0e48\u0e1a\u0e2d\u0e01\u0e27\u0e48\u0e32 \u0e2b\u0e32\u0e01\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e42\u0e23\u0e07\u0e41\u0e23\u0e21\u0e44\u0e17\u0e22\u0e22\u0e31\u0e07\u0e17\u0e33\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14\u0e41\u0e1a\u0e1a\u0e40\u0e14\u0e34\u0e21\u0e46 \u0e04\u0e38\u0e13\u0e2d\u0e32\u0e08\u0e01\u0e33\u0e25\u0e31\u0e07\u0e04\u0e38\u0e22\u0e01\u0e31\u0e1a\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e04\u0e19\u0e25\u0e30\u0e20\u0e32\u0e29\u0e32\u0e01\u0e31\u0e1a\u0e17\u0e35\u0e48\u0e1e\u0e27\u0e01\u0e40\u0e02\u0e32\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23<\/p>\n\n\n\n

\u0e08\u0e32\u0e01 “\u0e40\u0e2b\u0e48\u0e2d\u0e02\u0e2d\u0e07\u0e43\u0e2b\u0e21\u0e48” \u0e2a\u0e39\u0e48 “\u0e19\u0e31\u0e01\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32” \u0e14\u0e49\u0e27\u0e22 AI<\/h3>\n\n\n\n

\u0e04\u0e27\u0e32\u0e21\u0e19\u0e48\u0e32\u0e2a\u0e19\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e2a\u0e16\u0e34\u0e15\u0e34\u0e19\u0e35\u0e49\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e2d\u0e22\u0e39\u0e48\u0e17\u0e35\u0e48\u0e08\u0e33\u0e19\u0e27\u0e19\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49 \u0e41\u0e15\u0e48\u0e2d\u0e22\u0e39\u0e48\u0e17\u0e35\u0e48 “\u0e27\u0e34\u0e18\u0e35\u0e04\u0e34\u0e14” \u0e02\u0e2d\u0e07\u0e04\u0e19\u0e44\u0e17\u0e22 \u0e23\u0e32\u0e22\u0e07\u0e32\u0e19\u0e23\u0e30\u0e1a\u0e38\u0e27\u0e48\u0e32\u0e04\u0e19\u0e44\u0e17\u0e22\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e43\u0e0a\u0e49 AI \u0e40\u0e1e\u0e35\u0e22\u0e07\u0e40\u0e1e\u0e23\u0e32\u0e30\u0e04\u0e27\u0e32\u0e21\u0e17\u0e31\u0e19\u0e2a\u0e21\u0e31\u0e22 \u0e41\u0e15\u0e48\u0e43\u0e0a\u0e49\u0e40\u0e1e\u0e37\u0e48\u0e2d “\u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32” (Value)<\/strong> \u0e2d\u0e22\u0e48\u0e32\u0e07\u0e41\u0e17\u0e49\u0e08\u0e23\u0e34\u0e07 <\/sup><\/p>\n\n\n\n

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  • AI \u0e04\u0e37\u0e2d\u0e2d\u0e32\u0e27\u0e38\u0e18\u0e40\u0e17\u0e35\u0e22\u0e1a\u0e23\u0e32\u0e04\u0e32:<\/strong>\u00a0\u0e04\u0e19\u0e44\u0e17\u0e22\u0e43\u0e0a\u0e49 AI \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e1b\u0e23\u0e35\u0e22\u0e1a\u0e40\u0e17\u0e35\u0e22\u0e1a\u0e23\u0e32\u0e04\u0e32 \u0e2a\u0e23\u0e38\u0e1b\u0e23\u0e35\u0e27\u0e34\u0e27\u0e17\u0e35\u0e48\u0e1e\u0e31\u0e01\u0e08\u0e32\u0e01\u0e21\u0e2b\u0e32\u0e28\u0e32\u0e25\u0e43\u0e2b\u0e49\u0e40\u0e2b\u0e25\u0e37\u0e2d\u0e2a\u0e31\u0e49\u0e19\u0e01\u0e23\u0e30\u0e0a\u0e31\u0e1a \u0e41\u0e25\u0e30\u0e43\u0e0a\u0e49\u0e15\u0e23\u0e27\u0e08\u0e08\u0e31\u0e1a\u0e01\u0e25\u0e42\u0e01\u0e07\u00a0<\/li>\n\n\n\n
  • \u0e1e\u0e25\u0e31\u0e07\u0e02\u0e2d\u0e07 Micro-Influencer:<\/strong>\u00a0\u0e19\u0e2d\u0e01\u0e08\u0e32\u0e01 AI \u0e41\u0e25\u0e49\u0e27 \u0e04\u0e19\u0e44\u0e17\u0e22 13% \u0e22\u0e31\u0e07\u0e40\u0e23\u0e34\u0e48\u0e21\u0e15\u0e49\u0e19\u0e04\u0e49\u0e19\u0e2b\u0e32\u0e17\u0e35\u0e48\u0e1e\u0e31\u0e01\u0e08\u0e32\u0e01 “\u0e1a\u0e25\u0e47\u0e2d\u0e01\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27” (Travel Blogs) \u0e0b\u0e36\u0e48\u0e07\u0e2a\u0e39\u0e07\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e43\u0e19\u0e42\u0e25\u0e01\u0e40\u0e0a\u0e48\u0e19\u0e01\u0e31\u0e19\u00a0<\/li>\n<\/ul>\n\n\n\n

    \u0e2a\u0e34\u0e48\u0e07\u0e19\u0e35\u0e49\u0e2a\u0e30\u0e17\u0e49\u0e2d\u0e19\u0e27\u0e48\u0e32 Customer Journey \u0e02\u0e2d\u0e07\u0e04\u0e19\u0e44\u0e17\u0e22\u0e0b\u0e31\u0e1a\u0e0b\u0e49\u0e2d\u0e19\u0e02\u0e36\u0e49\u0e19 \u0e1e\u0e27\u0e01\u0e40\u0e02\u0e32\u0e43\u0e0a\u0e49\u0e40\u0e17\u0e04\u0e42\u0e19\u0e42\u0e25\u0e22\u0e35\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e23\u0e2d\u0e1a\u0e04\u0e2d\u0e1a\u0e41\u0e25\u0e30\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23 “\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e40\u0e25\u0e48\u0e32” (Storytelling) \u0e08\u0e32\u0e01\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e08\u0e23\u0e34\u0e07\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e15\u0e31\u0e14\u0e2a\u0e34\u0e19\u0e43\u0e08 \u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32\u0e01\u0e32\u0e23\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e42\u0e06\u0e29\u0e13\u0e32\u0e15\u0e23\u0e07\u0e46 <\/sup><\/p>\n\n\n\n

    Paradox of Thrift: \u0e2d\u0e22\u0e32\u0e01\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e2a\u0e38\u0e14\u0e43\u0e08 \u0e41\u0e15\u0e48\u0e08\u0e48\u0e32\u0e22\u0e14\u0e49\u0e27\u0e22\u0e04\u0e27\u0e32\u0e21\u0e23\u0e30\u0e21\u0e31\u0e14\u0e23\u0e30\u0e27\u0e31\u0e07<\/h3>\n\n\n\n

    \u0e20\u0e32\u0e22\u0e43\u0e15\u0e49\u0e04\u0e27\u0e32\u0e21\u0e15\u0e49\u0e2d\u0e07\u0e01\u0e32\u0e23\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e17\u0e35\u0e48\u0e1e\u0e38\u0e48\u0e07\u0e2a\u0e39\u0e07\u0e02\u0e36\u0e49\u0e19 \u0e42\u0e14\u0e22\u0e04\u0e19\u0e44\u0e17\u0e22\u0e01\u0e27\u0e48\u0e32 64% \u0e22\u0e37\u0e19\u0e22\u0e31\u0e19\u0e27\u0e48\u0e32\u0e08\u0e30\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19\u0e43\u0e19\u0e1b\u0e35 2026 \u0e01\u0e25\u0e31\u0e1a\u0e21\u0e35\u0e04\u0e27\u0e32\u0e21\u0e22\u0e49\u0e2d\u0e19\u0e41\u0e22\u0e49\u0e07\u0e17\u0e35\u0e48\u0e19\u0e48\u0e32\u0e2a\u0e19\u0e43\u0e08\u0e0b\u0e48\u0e2d\u0e19\u0e2d\u0e22\u0e39\u0e48 \u0e04\u0e37\u0e2d “\u0e04\u0e27\u0e32\u0e21\u0e23\u0e30\u0e21\u0e31\u0e14\u0e23\u0e30\u0e27\u0e31\u0e07\u0e43\u0e19\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e08\u0e48\u0e32\u0e22” <\/sup><\/p>\n\n\n\n

      \n
    • Standard Room \u0e22\u0e31\u0e07\u0e04\u0e23\u0e2d\u0e07\u0e40\u0e21\u0e37\u0e2d\u0e07:<\/strong>\u00a0\u0e41\u0e21\u0e49\u0e08\u0e30\u0e2d\u0e22\u0e32\u0e01\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e2b\u0e23\u0e39 \u0e41\u0e15\u0e48\u0e04\u0e19\u0e44\u0e17\u0e22 58% \u0e22\u0e31\u0e07\u0e04\u0e07\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e08\u0e2d\u0e07\u0e2b\u0e49\u0e2d\u0e07\u0e1e\u0e31\u0e01\u0e41\u0e1a\u0e1a\u0e21\u0e32\u0e15\u0e23\u0e10\u0e32\u0e19 (Standard Room) \u0e2a\u0e39\u0e07\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14\u0e40\u0e21\u0e37\u0e48\u0e2d\u0e40\u0e17\u0e35\u0e22\u0e1a\u0e01\u0e31\u0e1a\u0e0a\u0e32\u0e15\u0e34\u0e2d\u0e37\u0e48\u0e19\u00a0<\/li>\n\n\n\n
    • \u0e09\u0e25\u0e32\u0e14\u0e40\u0e25\u0e37\u0e2d\u0e01\u0e0a\u0e48\u0e2d\u0e07\u0e17\u0e32\u0e07\u0e08\u0e2d\u0e07:<\/strong>\u00a0\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u0e19\u0e35\u0e49\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e42\u0e2d\u0e01\u0e32\u0e2a\u0e17\u0e2d\u0e07\u0e43\u0e2b\u0e49\u0e42\u0e23\u0e07\u0e41\u0e23\u0e21 \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e04\u0e19\u0e44\u0e17\u0e22\u0e21\u0e31\u0e01\u0e43\u0e0a\u0e49 OTA (Online Travel Agency) \u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e40\u0e1b\u0e23\u0e35\u0e22\u0e1a\u0e40\u0e17\u0e35\u0e22\u0e1a\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25 \u0e41\u0e15\u0e48\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e08\u0e30\u0e01\u0e25\u0e31\u0e1a\u0e21\u0e32\u00a0“\u0e08\u0e2d\u0e07\u0e15\u0e23\u0e07” (Direct Booking)<\/strong>\u00a0\u0e01\u0e31\u0e1a\u0e42\u0e23\u0e07\u0e41\u0e23\u0e21\u0e17\u0e31\u0e19\u0e17\u0e35 \u0e2b\u0e32\u0e01\u0e40\u0e27\u0e47\u0e1a\u0e44\u0e0b\u0e15\u0e4c\u0e42\u0e23\u0e07\u0e41\u0e23\u0e21\u0e21\u0e35\u0e02\u0e49\u0e2d\u0e40\u0e2a\u0e19\u0e2d\u0e17\u0e35\u0e48\u0e14\u0e35\u0e01\u0e27\u0e48\u0e32\u00a0<\/li>\n<\/ul>\n\n\n\n

      \u0e19\u0e35\u0e48\u0e04\u0e37\u0e2d\u0e42\u0e08\u0e17\u0e22\u0e4c\u0e02\u0e2d\u0e07\u0e19\u0e31\u0e01\u0e01\u0e32\u0e23\u0e15\u0e25\u0e32\u0e14: \u0e08\u0e30\u0e17\u0e33\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e44\u0e23\u0e43\u0e2b\u0e49\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e14\u0e39\u0e2b\u0e19\u0e49\u0e32\u0e40\u0e27\u0e47\u0e1a \u0e22\u0e2d\u0e21\u0e01\u0e14\u0e08\u0e2d\u0e07\u0e42\u0e14\u0e22\u0e44\u0e21\u0e48\u0e01\u0e25\u0e31\u0e1a\u0e44\u0e1b\u0e17\u0e35\u0e48 OTA?<\/em><\/p>\n\n\n\n

      Dynamic Pricing: \u0e22\u0e37\u0e14\u0e2b\u0e22\u0e38\u0e48\u0e19\u0e44\u0e14\u0e49 \u0e01\u0e47\u0e44\u0e14\u0e49\u0e43\u0e08\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32<\/h3>\n\n\n\n

      \u0e2a\u0e38\u0e20\u0e01\u0e24\u0e29\u0e0e\u0e34\u0e4c \u0e41\u0e1c\u0e19\u0e2a\u0e21\u0e1a\u0e39\u0e23\u0e13\u0e4c<\/strong> \u0e1c\u0e39\u0e49\u0e08\u0e31\u0e14\u0e01\u0e32\u0e23\u0e1b\u0e23\u0e30\u0e08\u0e33\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22 \u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 SiteMinder \u0e0a\u0e35\u0e49\u0e43\u0e2b\u0e49\u0e40\u0e2b\u0e47\u0e19\u0e17\u0e32\u0e07\u0e2d\u0e2d\u0e01\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e04\u0e37\u0e2d\u0e01\u0e32\u0e23\u0e40\u0e25\u0e34\u0e01\u0e43\u0e0a\u0e49\u0e01\u0e32\u0e23\u0e15\u0e31\u0e49\u0e07\u0e23\u0e32\u0e04\u0e32\u0e41\u0e1a\u0e1a\u0e15\u0e32\u0e22\u0e15\u0e31\u0e27 (Static Pricing) \u0e41\u0e25\u0e49\u0e27\u0e2b\u0e31\u0e19\u0e21\u0e32\u0e43\u0e0a\u0e49\u00a0“Dynamic Pricing”<\/strong>\u00a0\u0e04\u0e27\u0e32\u0e21\u0e40\u0e0a\u0e37\u0e48\u0e2d\u0e40\u0e14\u0e34\u0e21\u0e46 \u0e17\u0e35\u0e48\u0e27\u0e48\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e40\u0e01\u0e25\u0e35\u0e22\u0e14\u0e01\u0e32\u0e23\u0e02\u0e36\u0e49\u0e19\u0e23\u0e32\u0e04\u0e32\u0e15\u0e32\u0e21\u0e40\u0e17\u0e28\u0e01\u0e32\u0e25\u0e01\u0e33\u0e25\u0e31\u0e07\u0e16\u0e39\u0e01\u0e25\u0e1a\u0e25\u0e49\u0e32\u0e07 \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e1c\u0e25\u0e2a\u0e33\u0e23\u0e27\u0e08\u0e1e\u0e1a\u0e27\u0e48\u0e32\u00a0\u0e19\u0e31\u0e01\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e44\u0e17\u0e22\u0e40\u0e01\u0e37\u0e2d\u0e1a 80% \u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e41\u0e25\u0e30\u0e22\u0e2d\u0e21\u0e23\u0e31\u0e1a\u0e01\u0e25\u0e44\u0e01\u0e23\u0e32\u0e04\u0e32\u0e19\u0e35\u0e49\u0e44\u0e14\u0e49<\/strong>\u00a0\u0e2b\u0e32\u0e01\u0e01\u0e32\u0e23\u0e08\u0e48\u0e32\u0e22\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e41\u0e25\u0e01\u0e21\u0e32\u0e14\u0e49\u0e27\u0e22\u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e17\u0e35\u0e48\u0e40\u0e2b\u0e19\u0e37\u0e2d\u0e01\u0e27\u0e48\u0e32 \u0e2b\u0e23\u0e37\u0e2d\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e02\u0e49\u0e2d\u0e40\u0e2a\u0e19\u0e2d\u0e17\u0e35\u0e48\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32\u0e43\u0e19\u0e0a\u0e48\u0e27\u0e07 Low Season\u00a0<\/p>\n\n\n\n

      \u0e22\u0e34\u0e48\u0e07\u0e44\u0e1b\u0e01\u0e27\u0e48\u0e32\u0e19\u0e31\u0e49\u0e19 \u0e04\u0e19\u0e44\u0e17\u0e22 86% \u0e22\u0e34\u0e19\u0e14\u0e35\u0e21\u0e2d\u0e1a\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25\u0e2a\u0e48\u0e27\u0e19\u0e15\u0e31\u0e27 (Data Privacy) \u0e43\u0e2b\u0e49\u0e01\u0e31\u0e1a\u0e42\u0e23\u0e07\u0e41\u0e23\u0e21 \u0e2b\u0e32\u0e01\u0e41\u0e25\u0e01\u0e21\u0e32\u0e14\u0e49\u0e27\u0e22\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e41\u0e1a\u0e1a Personalization<\/strong> \u0e17\u0e35\u0e48\u0e23\u0e39\u0e49\u0e43\u0e08\u0e41\u0e25\u0e30\u0e15\u0e2d\u0e1a\u0e42\u0e08\u0e17\u0e22\u0e4c\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e1a\u0e38\u0e04\u0e04\u0e25 <\/sup>\u0e19\u0e35\u0e48\u0e04\u0e37\u0e2d\u0e22\u0e38\u0e04\u0e17\u0e35\u0e48 Data \u0e21\u0e35\u0e04\u0e48\u0e32\u0e14\u0e31\u0e48\u0e07\u0e17\u0e2d\u0e07\u0e04\u0e33 \u0e41\u0e25\u0e30\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e08\u0e30\u0e41\u0e25\u0e01\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e21\u0e31\u0e19\u0e40\u0e1e\u0e37\u0e48\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e30\u0e14\u0e27\u0e01\u0e2a\u0e1a\u0e32\u0e22<\/p>\n\n\n\n

      \u0e08\u0e31\u0e1a\u0e15\u0e32 “\u0e21\u0e31\u0e07\u0e01\u0e23\u0e08\u0e35\u0e19” \u0e22\u0e38\u0e04\u0e43\u0e2b\u0e21\u0e48: \u0e40\u0e19\u0e49\u0e19 Quality over Quantity<\/h3>\n\n\n\n

      \u0e43\u0e19\u0e02\u0e13\u0e30\u0e17\u0e35\u0e48\u0e15\u0e25\u0e32\u0e14\u0e43\u0e19\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e40\u0e19\u0e49\u0e19\u0e04\u0e27\u0e32\u0e21\u0e04\u0e38\u0e49\u0e21\u0e04\u0e48\u0e32 \u0e15\u0e25\u0e32\u0e14\u0e08\u0e35\u0e19\u0e01\u0e25\u0e31\u0e1a\u0e09\u0e32\u0e22\u0e20\u0e32\u0e1e\u0e17\u0e35\u0e48\u0e15\u0e48\u0e32\u0e07\u0e2d\u0e2d\u0e01\u0e44\u0e1b\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e2a\u0e34\u0e49\u0e19\u0e40\u0e0a\u0e34\u0e07 \u0e25\u0e37\u0e21\u0e20\u0e32\u0e1e\u0e17\u0e31\u0e27\u0e23\u0e4c\u0e08\u0e35\u0e19\u0e25\u0e07\u0e25\u0e07\u0e17\u0e35\u0e48\u0e40\u0e19\u0e49\u0e19\u0e1b\u0e23\u0e34\u0e21\u0e32\u0e13\u0e44\u0e1b\u0e44\u0e14\u0e49\u0e40\u0e25\u0e22 \u0e40\u0e1e\u0e23\u0e32\u0e30\u0e19\u0e31\u0e01\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e08\u0e35\u0e19\u0e22\u0e38\u0e04\u0e43\u0e2b\u0e21\u0e48\u0e04\u0e37\u0e2d\u0e01\u0e25\u0e38\u0e48\u0e21 High Spending<\/strong><\/sup><\/p>\n\n\n\n

        \n
      • \u0e2b\u0e23\u0e39\u0e2b\u0e23\u0e32\u0e04\u0e37\u0e2d\u0e04\u0e33\u0e15\u0e2d\u0e1a:<\/strong>\u00a0\u0e01\u0e27\u0e48\u0e32 80% \u0e21\u0e2d\u0e07\u0e2b\u0e32\u0e2b\u0e49\u0e2d\u0e07\u0e1e\u0e31\u0e01\u0e23\u0e30\u0e14\u0e31\u0e1a Superior \u0e2b\u0e23\u0e37\u0e2d Deluxe \u0e02\u0e36\u0e49\u0e19\u0e44\u0e1b\u00a0<\/li>\n\n\n\n
      • Digital Wallet \u0e04\u0e37\u0e2d\u0e2b\u0e31\u0e27\u0e43\u0e08:<\/strong>\u00a0\u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e02\u0e32\u0e14\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e04\u0e37\u0e2d\u0e23\u0e30\u0e1a\u0e1a\u0e0a\u0e33\u0e23\u0e30\u0e40\u0e07\u0e34\u0e19\u0e14\u0e34\u0e08\u0e34\u0e17\u0e31\u0e25\u0e17\u0e35\u0e48\u0e23\u0e2d\u0e07\u0e23\u0e31\u0e1a\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21\u0e08\u0e35\u0e19\u00a0<\/li>\n<\/ul>\n\n\n\n

        \u0e14\u0e31\u0e07\u0e19\u0e31\u0e49\u0e19 \u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e15\u0e25\u0e32\u0e14\u0e08\u0e35\u0e19\u0e44\u0e21\u0e48\u0e43\u0e0a\u0e48 “\u0e01\u0e32\u0e23\u0e25\u0e14\u0e23\u0e32\u0e04\u0e32” \u0e41\u0e15\u0e48\u0e04\u0e37\u0e2d “\u0e01\u0e32\u0e23\u0e22\u0e01\u0e23\u0e30\u0e14\u0e31\u0e1a” (Upsell) \u0e1b\u0e23\u0e30\u0e2a\u0e1a\u0e01\u0e32\u0e23\u0e13\u0e4c\u0e43\u0e2b\u0e49\u0e1e\u0e23\u0e35\u0e40\u0e21\u0e35\u0e22\u0e21\u0e17\u0e35\u0e48\u0e2a\u0e38\u0e14<\/p>\n\n\n\n

        \u0e1b\u0e35 2026 \u0e02\u0e2d\u0e07\u0e04\u0e19\u0e23\u0e39\u0e49\u0e17\u0e31\u0e19<\/h3>\n\n\n\n

        \u0e1a\u0e17\u0e2a\u0e23\u0e38\u0e1b\u0e02\u0e2d\u0e07\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e19\u0e35\u0e49\u0e0a\u0e31\u0e14\u0e40\u0e08\u0e19\u0e27\u0e48\u0e32 \u0e43\u0e19\u0e1b\u0e35 2026 \u0e2d\u0e19\u0e32\u0e04\u0e15\u0e44\u0e21\u0e48\u0e44\u0e14\u0e49\u0e02\u0e36\u0e49\u0e19\u0e2d\u0e22\u0e39\u0e48\u0e01\u0e31\u0e1a\u0e41\u0e04\u0e48\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e27\u0e22\u0e07\u0e32\u0e21\u0e02\u0e2d\u0e07\u0e2a\u0e16\u0e32\u0e19\u0e17\u0e35\u0e48\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27 \u0e41\u0e15\u0e48\u0e02\u0e36\u0e49\u0e19\u0e2d\u0e22\u0e39\u0e48\u0e01\u0e31\u0e1a “\u0e04\u0e27\u0e32\u0e21\u0e09\u0e25\u0e32\u0e14\u0e43\u0e19\u0e01\u0e32\u0e23\u0e43\u0e0a\u0e49\u0e02\u0e49\u0e2d\u0e21\u0e39\u0e25”<\/strong> <\/sup>\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e15\u0e49\u0e2d\u0e07\u0e40\u0e15\u0e23\u0e35\u0e22\u0e21\u0e42\u0e04\u0e23\u0e07\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1e\u0e37\u0e49\u0e19\u0e10\u0e32\u0e19\u0e43\u0e2b\u0e49\u0e1e\u0e23\u0e49\u0e2d\u0e21\u0e23\u0e31\u0e1a\u0e21\u0e37\u0e2d\u0e01\u0e31\u0e1a\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49 AI \u0e19\u0e33\u0e2b\u0e19\u0e49\u0e32\u0e40\u0e23\u0e32\u0e44\u0e1b\u0e41\u0e25\u0e49\u0e27\u0e01\u0e49\u0e32\u0e27\u0e2b\u0e19\u0e36\u0e48\u0e07<\/p>\n\n\n\n

        \u0e15\u0e32\u0e21\u0e17\u0e35\u0e48\u0e04\u0e38\u0e13\u0e2a\u0e38\u0e20\u0e01\u0e24\u0e29\u0e0e\u0e34\u0e4c\u0e17\u0e34\u0e49\u0e07\u0e17\u0e49\u0e32\u0e22\u0e44\u0e27\u0e49 \u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e1e\u0e24\u0e15\u0e34\u0e01\u0e23\u0e23\u0e21\u2014\u0e44\u0e21\u0e48\u0e27\u0e48\u0e32\u0e08\u0e30\u0e40\u0e1b\u0e47\u0e19\u0e01\u0e32\u0e23\u0e40\u0e1b\u0e34\u0e14\u0e23\u0e31\u0e1a AI \u0e2b\u0e23\u0e37\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e40\u0e02\u0e49\u0e32\u0e43\u0e08\u0e40\u0e23\u0e37\u0e48\u0e2d\u0e07\u0e23\u0e32\u0e04\u0e32\u2014\u0e08\u0e30\u0e40\u0e1b\u0e47\u0e19\u0e01\u0e38\u0e0d\u0e41\u0e08\u0e2a\u0e33\u0e04\u0e31\u0e0d\u0e17\u0e35\u0e48\u0e40\u0e1b\u0e25\u0e35\u0e48\u0e22\u0e19\u0e04\u0e27\u0e32\u0e21\u0e17\u0e49\u0e32\u0e17\u0e32\u0e22\u0e43\u0e2b\u0e49\u0e40\u0e1b\u0e47\u0e19\u0e42\u0e2d\u0e01\u0e32\u0e2a\u0e43\u0e19\u0e01\u0e32\u0e23\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e22\u0e31\u0e48\u0e07\u0e22\u0e37\u0e19 <\/sup><\/p>\n\n\n\n

        \u0e04\u0e33\u0e16\u0e32\u0e21\u0e40\u0e14\u0e35\u0e22\u0e27\u0e17\u0e35\u0e48\u0e40\u0e2b\u0e25\u0e37\u0e2d\u0e2d\u0e22\u0e39\u0e48\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e1c\u0e39\u0e49\u0e1b\u0e23\u0e30\u0e01\u0e2d\u0e1a\u0e01\u0e32\u0e23\u0e42\u0e23\u0e07\u0e41\u0e23\u0e21\u0e44\u0e17\u0e22\u0e04\u0e37\u0e2d: \u0e27\u0e31\u0e19\u0e19\u0e35\u0e49\u0e23\u0e30\u0e1a\u0e1a\u0e2b\u0e25\u0e31\u0e07\u0e1a\u0e49\u0e32\u0e19\u0e02\u0e2d\u0e07\u0e04\u0e38\u0e13 \u0e09\u0e25\u0e32\u0e14\u0e17\u0e31\u0e19\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e2b\u0e23\u0e37\u0e2d\u0e22\u0e31\u0e07?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

        SiteMinder \u0e40\u0e1c\u0e22\u0e44\u0e17\u0e22\u0e41\u0e0a\u0e21\u0e1b\u0e4c\u0e42\u0e25\u0e01\u0e43\u0e0a\u0e49 AI \u0e27\u0e32\u0e07\u0e41\u0e1c\u0e19\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27 95% \u0e41\u0e19\u0e30\u0e42\u0e23\u0e07\u0e41\u0e23\u0e21\u0e1b\u0e23\u0e31\u0e1a\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c Dynamic Pricing \u0e23\u0e31\u0e1a\u0e40\u0e17\u0e23\u0e19\u0e14\u0e4c\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e1b\u0e35 2026<\/p>\n","protected":false},"author":61,"featured_media":169073,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,13548],"tags":[30233,38552,39838],"class_list":["post-169074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-13548","tag-siteminder","tag-38552","tag-changing-traveller-report-2026"],"yoast_head":"\n\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22\u0e04\u0e23\u0e2d\u0e07\u0e41\u0e0a\u0e21\u0e1b\u0e4c\u0e42\u0e25\u0e01 "\u0e43\u0e0a\u0e49 AI \u0e40\u0e17\u0e35\u0e48\u0e22\u0e27" - The Story Thailand<\/title>\n<meta name=\"description\" content=\"SiteMinder \u0e40\u0e1c\u0e22\u0e44\u0e17\u0e22\u0e41\u0e0a\u0e21\u0e1b\u0e4c\u0e42\u0e25\u0e01\u0e43\u0e0a\u0e49 AI \u0e27\u0e32\u0e07\u0e41\u0e1c\u0e19\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27 95% \u0e41\u0e19\u0e30\u0e42\u0e23\u0e07\u0e41\u0e23\u0e21\u0e1b\u0e23\u0e31\u0e1a\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c Dynamic Pricing \u0e23\u0e31\u0e1a\u0e40\u0e17\u0e23\u0e19\u0e14\u0e4c\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e1b\u0e35 2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thestorythailand.com\/th\/%e0%b8%9b%e0%b8%a3%e0%b8%b0%e0%b9%80%e0%b8%97%e0%b8%a8%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b8%84%e0%b8%a3%e0%b8%ad%e0%b8%87%e0%b9%81%e0%b8%8a%e0%b8%a1%e0%b8%9b%e0%b9%8c%e0%b9%82%e0%b8%a5%e0%b8%81\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22\u0e04\u0e23\u0e2d\u0e07\u0e41\u0e0a\u0e21\u0e1b\u0e4c\u0e42\u0e25\u0e01 "\u0e43\u0e0a\u0e49 AI \u0e40\u0e17\u0e35\u0e48\u0e22\u0e27" - The Story Thailand\" \/>\n<meta property=\"og:description\" content=\"SiteMinder \u0e40\u0e1c\u0e22\u0e44\u0e17\u0e22\u0e41\u0e0a\u0e21\u0e1b\u0e4c\u0e42\u0e25\u0e01\u0e43\u0e0a\u0e49 AI \u0e27\u0e32\u0e07\u0e41\u0e1c\u0e19\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27 95% \u0e41\u0e19\u0e30\u0e42\u0e23\u0e07\u0e41\u0e23\u0e21\u0e1b\u0e23\u0e31\u0e1a\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c Dynamic Pricing \u0e23\u0e31\u0e1a\u0e40\u0e17\u0e23\u0e19\u0e14\u0e4c\u0e17\u0e48\u0e2d\u0e07\u0e40\u0e17\u0e35\u0e48\u0e22\u0e27\u0e1b\u0e35 2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thestorythailand.com\/th\/%e0%b8%9b%e0%b8%a3%e0%b8%b0%e0%b9%80%e0%b8%97%e0%b8%a8%e0%b9%84%e0%b8%97%e0%b8%a2%e0%b8%84%e0%b8%a3%e0%b8%ad%e0%b8%87%e0%b9%81%e0%b8%8a%e0%b8%a1%e0%b8%9b%e0%b9%8c%e0%b9%82%e0%b8%a5%e0%b8%81\/\" \/>\n<meta property=\"og:site_name\" content=\"The Story Thailand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheStoryThailand\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-02T13:41:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T13:41:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.thestorythailand.com\/wp-content\/uploads\/2025\/12\/SiteMinder-Thais-Using-AI-plan-trips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"622\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sona Satta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TheStoryThai\" \/>\n<meta name=\"twitter:site\" content=\"@TheStoryThai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sona Satta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u0e19\u0e32\u0e17\u0e35\" \/>\n<script 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