True Online, providing speed, strength, stability, and superiority through the power of AI technology. This initiative aims to transform broadband into smart living under the concept “Your Everyday Connect Tech”, connecting Thais with full digital life technology every day. Ready to revolutionize broadband in 2024 with 3 main strategies: Smart Tech – Smart Service – Smart Solution & Privilege.
Tanaphon Manavutiveth, Chief Marketing Officer, True Corporation Plc, stated, “The key factor that has made True Online capture the hearts of Thai customers throughout this time is our understanding of the ongoing changing customer behaviors. This has led to the development of innovative services that can truly meet their needs, connecting the digital lifestyles of modern people seamlessly.
Most recently, in 2024, True Online is once again ready to redefine the dimensions of broadband in Thailand by harnessing the power of AI, creating a distinctive and outstanding broadband network with the ability to truly understand every customer’s needs. Furthermore, we are transforming digital technology to enrich smart living at home, which is True Online’s intention to create added value for Thai customers, aligning with the increasing trend in the use of smart home devices and smart home systems.
As reported by Statista, indicating the continuous growth of smart home device users in Thailand, currently estimated at around 10.8 million and expected to increase to 18.7 million in the next 3 years. The top 3 smart home devices that cater to Thai users’ needs are security devices, convenience devices, and entertainment devices. Therefore, we aim to elevate the customer experience under the concept of “Your Everyday Connect Tech”, linking Thais with technology to enrich their digital lives every day through 3 main strategies: Smart Tech – Smart Service – Smart Solution & Privilege.
These strategies reaffirm True Online’s leadership in home fiber internet innovation. Furthermore, we present the intelligence of the number one home internet, connecting every aspect of digital life, through real customer representatives such as “Num Kanchai Kamnerdploy”, who is not only a skilled news anchor but also embodies the essence of True Online’s advertising, portraying the connection of every digital technology to enrich every lifestyle fully. We are confident that True Online will remain the number one brand in customers’ hearts and the top smart fiber broadband in Thailand (No.1 Smart Fiber Broadband in Thailand) with the fastest, most powerful, and most stable broadband network, covering 77 provinces and serving more than 19 million households nationwide.”
Sakolporn Hanchanlert, Head of Online Convergence Division, True Corporation Plc, stated that with the strengths of our broadband network combined with the power of AI, True Online has the potential to elevate its services and better meet the needs of Thai consumers. We plan to expand our services beyond just communication through broadband. Instead, we aim to create a difference by advancing services that cater to the smart lifestyles of everyone at home and transforming ordinary homes into smart homes. We will pursue this strategy in three main aspects:
SMART TECH
The pinnacle of broadband technology that harnesses the power of AI to meet every lifestyle’s internet usage needs, encompassing all aspects.
- The Smart AI technology includes Pro AI Network, which utilizes AI to monitor, analyze, and control the network; Pro AI Router, which utilizes AI to allocate usage volume and pairs VIP Priority channels based on lifestyle modes; and Pro AI WiFi, which efficiently analyzes usage data, reducing latency by up to 40%. It also offers enhanced value with the Pro AI Package priced at 799 baht, a new intelligent package that caters perfectly to gamers, livestreamers, and online meeting participants.
- The fiber broadband network is fast, powerful, and equipped with AI Detector and Monitoring system, which automatically checks signal quality and alerts for abnormal usage, providing confidence in signal stability in all areas.
- Fiber to the Room (FTTR) technology delivers high-speed home internet of up to 1 Gbps uniformly to every room in households and residential buildings through a transparent fiber optic network.
- Our router supports fiber speeds of up to 2 Gbps, and our intelligent Mesh WiFi signal extenders penetrate and cover every corner with strong and fast WiFi in every room.
SMART SERVICE
Integrating AI technology to elevate the world-class experience by truly understanding every customer’s needs.
Seamless Customer Experience
- Comprehensive pre- and post-sales services through the True iService application, covering real-time tracking of technician work, service cost checking, and basic issue troubleshooting advice.
Speed adjustment services according to customer needs, including the purchase of smart home devices for installation at home, along with various special privileges.
- QR codes on the router devices for accessing membership numbers and usage history.
Seamless Connectivity
- Enhance online confidence with free mobile internet service of 10 GB in case of temporary disruptions, such as disasters.
SMART SOLUTION & PRIVILEGE
Smart benefits and intelligent solutions enhance digital life with utmost happiness:
- Smart solutions ensure safety both inside and outside the home with CCTV cameras capable of real-time motion detection and cloud-based playback through the TrueX app.
- Direct entertainment delivery for everyone at home with diverse content via TrueID TV box and TrueVisions Now.
- Carefully curated privileges covering all lifestyles, simply redeemable with TruePoints for satisfaction and enjoyable shopping, along with numerous discounts from leading partners nationwide and other services such as air conditioner cleaning.
- Free home insurance and life insurance.
- Catering to modern home needs with Solar Cell packages offering up to 3 benefits:
- Up to 3,600 Baht monthly service fee discount.
- Free Power Optimizer equipment worth up to 54,000 Baht.
- 0% installment for 10 months through participating banks.
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