TCP Group, is celebrating its 68th anniversary with the grand opening of the TCP Legacy Museum, a gateway to explore the historic success of the global energy drink and TCP Group’s legacy of pride. Positioned as a must-visit destination.
Saravoot Yoovidhya, Chief Executive Officer of TCP Group, said, “On the occasion of our 68th anniversary, we are thrilled to unveil the ‘TCP Legacy Museum,’ a source of pride, showcasing our history and experiences in the energy drink business. This museum highlights the creation of our iconic Kratingdaeng and Red Bull brands, which have captivated people worldwide, the development of high-quality products meeting international standards to become a House of Great Brands, and the establishment of an organizational foundation for sustainable growth, which reflects the vision and determination of Mr. Chaleo Yoovidhya, the founder of Kratingdeang (Red Bull) brand and TCP Group. We hope that the TCP Legacy Museum will inspire students, tourists, and the general public, serving as a new landmark that supports the growth of tourism and the economy of Prachin Buri Province.”
Entering its 69th year, TCP Group continues to focus on product excellence to reinforce its House of Great Brands, developing a range of innovative products to meet the unmet needs of consumers, promoting health and wellness, and adhering to the principles of good corporate governance and sustainability to ensure long-term growth and success.
“TCP Group has faced numerous challenges throughout its 68-year history, from its beginnings as a pharmaceutical partnership to its current position as a leading Thai food and beverage company that exports products worldwide. We are committed to advancing with strength and determination, driving our business to become a leader in F&B in Asia. Our mission is to energize, encourage, and refresh people worldwide contributing to a better world for all,” said Mr. Saravoot.
TCP Legacy Museum: TCP Group’s pride from the present into the future
After undergoing renovations during the COVID-19 pandemic, the TCP Legacy Museum has officially reopened its doors to the public. The revamped museum features interactive exhibits across seven zones:
- The Legacy: Step back in time to 1956 and relive the memorable journey that began when Mr. Chaleo Yoovidhya founded a pharmaceutical partnership and distributed medications under the “TC-MYCIN” brand. He then pioneered a new phenomenon, a Thai energy drink called “Kratingdaeng (Red Bull),” which has become a globally recognized brand. This groundbreaking effort paved the way for the expansion of the “TCP Group” today.
- House of Great Brands: Showcasing therange of TCP Group’s products and innovations tailored to the unique lifestyles of today’s consumers. Enjoy an Augmented Reality (AR) experience, where visitors can take photos or record videos interacting with products from around the world.
- The Original: Discover the origins of the Kratingdaeng (Red Bull) beverage and the story behind this bottled energy drink through interactive exhibits engaging all your senses – sight, taste, smell, sound, and touch. This zone offers a new perspective in the belief that consuming energy drinks affects health, providing factual information about energy drinks.
- Factory in Focus: Explore the modern beverage production process and quality control system that meets international standards and is consistently kept up-to-date.
- TCP Sustainability: Join in energizing a better world through the “TCP sustainability framework,” aimed at creating a positive impact, encompassing sustainable packaging development, carbon neutrality, and water sustainability.
- World Record: Experience the excitement of Ferrari Formula 1, with a historical exhibit of the Red Bull Formula 1 racing team demonstrating its driving performance on Ratchadamnoen Road, to honor His Majesty the Late King Bhumibol Adulyadej the Great on the occasion of his 84th birthday in 2010.
- Legacy Shop: Shop for unique souvenirs featuring Kratingdaeng (Red Bull) and other TCP Group brands.
The TCP Legacy Museum is located on the premises of T.C. Pharmaceutical Industries Co., Ltd., in Bang Tan Sub-district, Ban Sang District, Prachin Buri Province (Click to view the map.) The museum is open to the public free of charge every Tuesday, Thursday, and Saturday from 10:00 AM to 2:00 PM.
Visitors can book their preferred date in advance at: https://tcp.com/about/tcp-legacy-museum/ For further inquiries, please contact: Tel. 037 239 239 ext. 0
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