YouTube officially launches Super Chat, Super Stickers and Super Thanks in Thailand, offering new ways for creators to build even stronger connections with their fans and monetize. Creators that are part of the YouTube Partner Program (YPP) can start using them from today.
YouTube believes creators and artists should be able to transform their passion into a business. Over fourteen years ago, YouTube first kicked off these efforts with the launch of the YouTube Partner Program (YPP), and since then, YouTube has rolled out a multitude of ways that creators can make money beyond ads.
In Thailand, YouTube has been offering different ways for creators to monetize, including Channel Memberships. In fact, creators in Thailand have already been building great connections with their audience using channel memberships. The number of channels in Thailand that earn a majority of revenue from alternative monetization products in June 2021 saw an increase over 150% compared to the prior year. Also, in June 2021, YouTube channels in Thailand earned over 250% more revenue from channel memberships as compared to prior year.
Super Chat, Super Stickers and Super Thanks will help fans and creators to connect with one another. Super Chat and Super Stickers will allow viewers to support their creators during livestreams and Premieres, while Super Thanks will enable fans to express their gratitude and show support on a video’s watch page.
- Super Chats are highlighted messages in the chat stream that stand out from the crowd to get even more of your favorite creator’s attention. Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages.
- Super Stickers allow viewers to buy cool stickers to connect with their favorite creators. Stickers come in different packs and languages, helping creators earn more money while also connecting with their audience.
- Super Thanks lets viewers support the creators and content they love by purchasing a Super Thanks on a video’s watch page. Buyers also get to post a distinct, colorful and customisable comment in the video’s comments section.
Mukpim Anantachai, Head of YouTube Partnerships, Thailand & Vietnam, said “From its earliest days, YouTube opened the door for millions of people to share their voice, find a community, reach a global audience, and build a business. YouTube has also supported the creator economy by enabling creators to share in the revenue and earn money from their content. Over the past three years, YouTube has paid creators, artists and media companies more than $50 billion. Today, we are happy to share that Super Chat, Super Stickers and Super Thanks are now fully rolled out in Thailand, giving creators access to three fan funding features. These Super features will help creators diversify their revenue stream while deepening the relationship with their viewers who will get recognized for sharing the support.”
Krit Boonyarang, one of Thailand’s most famous YouTube creators who is best known as Bie The Ska, said “With Super Chat, Super Stickers and Super Thanks, fans now have more ways to support their favorite creators. Creators can also use these features to explore what their viewers want to watch and create better content strategies that resonate with them while fostering stronger bonds with fans. This aligns with my goal to bring joy and laughter to all my fans who have supported me throughout the years.”
Viewers can purchase Super Chat, Super Stickers and Super Thanks at various points, starting today.
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