“KTC” leads the way with “MAAI by KTC,” playing to their strengths to grow together and recently joined forces with “MAX Card” to become a Loyalty Platform, a system that builds relationships with cardmembers by collecting fully integrated, ready-to-use points. The platform operates with the marketing concept of “when 1+1 gives you more than 2,” allowing cardmembers options to choose to transfer points between MAX Points and MAAI Points to redeem more benefits than ever before. This collaboration offers cardmembers more options to choose from, creates great point redemption experience, and meets the needs of lifestyles in the Digital Era.
Pranaya Nithananon, Senior Vice President – Credit Card Marketing, “KTC” or Krungthai Card Public Company Limited, stated, “KTC has continually adhered to the strategy of building relationships with partners (Partnership Marketing). Recently, KTC has launched the “MAAI by KTC” loyalty platform, a system that builds relationships with cardmembers by points collection. KTC aims to push the platform as a tool to help support partners in making CRM (Customer Relationship Management) more effective. MAAI by KTC draws on the strengths of the KTC FOREVER points management technology system as a model, coupled with the number of partners that KTC has in a variety of industries to help MAAI by KTC be able to further strengthen the bond through business partners’ reward points. The platform offers a more cost-effective investment in terms of cost, time, and management services, and therefore mark this effort as a collaboration where the whole is greater than the sum of its parts and to expand the partner network to have more assortment or what we call “Mak Maai” in Thai.
“The collaboration between MAAI by KTC and MAX Card is the starting point for strengthening the Eco System of both organizations. KTC and PTG have been business partners for a long time. Together, we deliver special privileges through highly successful marketing campaigns. Today, MAX Card has become a part of MAAI by KTC, another collaboration with the same common goal, which is to meet the needs of cardmembers to get maximum benefits. This joint marketing increases the interaction of both of our member bases. When cardmembers have the option to redeem points, they have more freedom to collect, transfer, or redeem points for special privileges covering almost all lifestyle categories from both parties. Whether it is the Restaurant with a wide range of partners, such as buffets or cafes; Movie Theatre such as Major Cineplex and SF Cinema; or Travel such as flight ticket booking services or travel services with KTC World Travel Service. We believe that this collaboration will strengthen our business operations and cardmembers will enjoy special privileges that are to their liking, thereby establishing long-term bonds with the organization.”
Promsak Jaranyagorn, Managing Director, Max Solution Service Company Limited, PTG Energy Public Company Limited, said, “This alliance with MAAI by KTC is considered a new phenomenon where leading national organizations have come together with the same goal to truly break the limitations on special privileges for cardmembers, to create a variety of choices that meet the lifestyles of consumers in the Digital Era. We believe in the potential and strength of both organizations, especially Max Card members with currently more than 17 million members nationwide.
In 2022, we aim to expand the membership base to 19 million members. From past statistics, it was found that most Max Card members have been regularly using the service for discounts and point redemptions. When this is combined with MAAI by KTC, which has the distinction of creating a fully integrated, ready-to-use platform with a strong loyal customer base, the two organizations will be able to share and create endless special experiences for members to collect, transfer, and redeem for special privileges covering all lifestyle groups from both parties. This includes redeeming reward points for discounts on fuel refills at PT gas stations, Max Service, emergency fuel delivery services, as well as partner discounts in various categories such as food and beverage, health and beauty, and hotel and tourism. We’re confident that this collaboration will give members more benefits and enable both organizations to grow together sustainably.”
