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Virtual event to fill Techsauce Global Summit void

Pandemic forces new approach to major annual gathering

Techsauce Media, a leading source of tech and business news in Thailand and Southeast Asia, is to stage a Virtual Summit in June following the postponement of its Techsauce Global Summit 2020 because of the Covid-19 pandemic.

The Global Summit – a major annual gathering – attracts global startups, venture capitalists, angel investors, large corporations, and tech enthusiasts from around the world, and is one of Techsauce’s main business events. It was to be held in June, but has been postponed until October, and this date remains uncertain.

Hence, the Techsauce Virtual Summit, which the company believes may pave the way to a new business model that will become a part of the ‘new normal’ after Covid-19.

Techsauce Media’s CEO and co-founder, Oranuch Lerdsuwankij, told The Story Thailand that the Techsauce Global Summit 2020 had to be postponed because about 40 per cent of its attendants were coming from overseas.

As with many international players, the catastrophic lockdowns of the pandemic have thus robbed Techsauce Media of confidence in planning for its future.

“We aim to still have the physical event [the Global Summit 2020], but for now we are not sure that it can be held in October. We have to wait and see how the situation develops,” Oranuch said.

The Techsauce Virtual Summit, in June, is one way the company is venturing into an uncertain future, determined to hold on to a vital aspect of its business. Importantly, the Techsauce Virtual Summit will encourage businesses to learn from each other the skills needed to survive through the pandemic.

The Virtual Summit will, itself, be a learning experience. If the pandemic situation does not allow a ‘return to normal’, the Techsauce Global Summit – once a physical event attracting up to 10,000 participants and visitors – may have to become a virtual event in future years.

“All sessions at the Virtual Summit will be in English,” Oranuch said. “It will welcome attendees from all over the world. It is being designed as a sharing experience for businesses around the world, in how they are tackling the Covid-19 situation. We really hope that the Summit’s content will be useful.”

She said that Techsauce Media’s future plans included the staging of virtual conferences, but the company had not considered that those plans would be needed ‘here and now’. Covid-19 had forced the company to launch the new conference model.

As well as moving forward with the virtual conference, Oranuch said Techsauce Media was looking for new business opportunities that would emerge as part of the ‘new normal’, to address market demand after Covid-19. Since that ‘new normal’ will not come until a vaccine has been developed for the coronavirus, it is not likely to arrive for another 18 months, at least.

At present, the company’s main challenge is how it can retain all of its staff.

“We adjust our business plans every day and every week, depending on the situation. We cannot predict how the company can survive with its existing business model,” she said, adding that for this year, her mission is to save the company and all of its staff and to develop new products and services with new business models in order to take off again after Covid-19.



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