Hyundai Mobility Thailand (HMT) continues to emphasize its commitment to sustainable leadership by partnering with the talented Thai artist JWON, Sarayut Kurakaew. This collaboration showcases the incredible power of art through the innovative IONIQ 5 Art Car, creating from wrapping with piece of art created by JWON. The partnership also features an exclusive workshop at the IONIQ Lab, where participants can explore the intersection of creativity and technology. Besides, multiple pieces of art exclusively created for IONIQ Lab are showcased in the event, including 2-meter sculpture of Dylie and drawings.
JWON’s artistic vision, titled ‘Dylie, embark on your journey to the world’, elevates the IONIQ 5’s design. His artwork utilizes ethereal clouds as a symbol of a clean, pollution-free environment, igniting a desire for a healthier, more sustainable future. Dylie serves as more than just a decorative element – as a guide it fosters a connection with viewers and harmonizes with the surroundings, symbolizing a vibrant and sustainable path, much like a sky adorned with beautiful clouds. This collaboration between JWON’s artistic talents and the advanced IONIQ 5 showcases the transformative power of art in an inspiring way and emphasizes their shared dedication to innovation and sustainability. Together, they transform the vehicle into a rolling masterpiece that captures the imagination.
This collaboration goes beyond the visual representation of art on the IONIQ 5. It extends to an exclusive workshop at the IONIQ Lab, where participants can explore the exciting synergy between creativity and technology. JWON, known for his expertise with a squeegee in creating art, will share tips, techniques, and encourage participants to freely express themselves and create their own unique artworks. This project demonstrates IONIQ’s commitment to fostering new ideas and providing individuals with a platform for self-expression. The workshop aims to inspire participants to think differently, pushing the boundaries of innovation.
JWON’s influence extends globally, with exhibitions at international events, providing an exceptional platform for IONIQ to broaden its reach. His unique artistic style and engaging exhibitions are expected to attract considerable attention and interest in IONIQ’s electric vehicles. Furthermore, as a Thai artist, JWON’s collaboration enhances IONIQ’s connection with the local community, particularly in Thailand, where various events are being organized.
Wallop Chalermvongsavej, the Managing Director of Hyundai Mobility Thailand, enthusiastically stated, “IONIQ Lab is not just an innovation center; it is a transformative platform that inspires and empowers sustainable adventures. It’s where creativity and collaboration merge to shape a brighter future. This exciting collaboration perfectly aligns with our brand’s dedication to innovation, sustainability, and individual expression.
Our aim is to bring together art and technology to ignite creativity and advocate for a greener world. With JWON’s distinctive artistic style and global recognition, we are confident in reaching a wider audience and showcasing the remarkable capabilities of IONIQ’s electric vehicles. Through this event, we seek to emphasize art’s potential in provoking positive change. By harmoniously blending JWON’s artistic talents and the cutting-edge technology of the IONIQ 5, we can spark inspiration and nurture sustainable practices.”
Go & Check-in with Dylie to support cleaner air for all of us at the IONIQ Lab for an engaging experience that blends art, technology, and environmental awareness from May 18th to June 18th, 2024. IONIQ 5 Art Car, 2-meter sculpture of Dylie, and pieces of drawing from JWON that have never been showcased anywhere before are waiting for you to explore.
Discover the future of driving at the IONIQ Lab in True Digital Park, where innovation meets sustainability. Schedule your test drive sessions now (booking required) to experience the power and elegance of the IONIQ 5 and IONIQ 6. To stay updated on the coming events from Hyundai Mobility Thailand, please follow Hyundai Thailand page on Facebook.
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