Siam Commercial Bank (SCB) recently organized a “Digital Marketing Trends 2024” event, focusing on the integration of AI to empower SME marketing efforts and drive sales. With a turnout of 100 SME entrepreneurs, the event aimed to equip participants with essential insights to navigate the evolving business landscape. Through comprehensive discussions on AI technology and its applications in digital marketing, attendees gained valuable strategies to enhance business expansion and ensure long-term success.
The event was a pivotal component of SCB’s Digital Bank with a Human Touch initiative, underscored by the presence of Suparit Mekaroonkamol, First Senior Vice President Director of SME Bangkok 1 Function, and Pasit Kheaovichai, Senior Vice President of SME Partnership & Supply Chain at Siam Commercial Bank, extending a warm welcome to all participants.
Entrepreneurs in attendance gained valuable insights into the 2024 Thai economy and SME business trends from Mrs. Chayanit Somsuk, Analyst ,Industry Analysis Division at the SCB Economic Intelligence Center (SCB EIC). Additionally, they were enlightened on the effective utilization of AI technology in marketing within the digital era by a panel of distinguished experts, including Dr. Chinawut Chinaprayoon, Executive Vice President (Digital Ecosystem Promotion Unit) Digital Economy Promotion Agency (depa), Dr. Phongsak Trintawat, Head of Robinhood Academy at Purple Ventures Co., Ltd., Burin Kledmanee, Executive Vice President of Readyplanet Public Company Limited, and Nithi Satchatippavarn, CEO and Co-founder of MyCloudFulfillment.
Furthermore, the event facilitated interactions with business partners proficient in digital marketing consultancy, catering specifically to the needs of SME entrepreneurs. Notable among these partners were Choco Card Enterprise Co., Ltd., renowned for its expertise in CRM, digital marketing, and platform creation tailored to maximize SME business benefits.
Their services include business management, customer management, and marketing planning, leading to increased sales through precise data analysis and systematic customer behavior grouping. Feyverly Co., Ltd., specializing in digital solutions such as CRM, privileges, POS, and online marketing systems across various social media platforms, and as a channel partner with Alibaba.com, the world’s largest B2B online trading platform. And lastly, Niche-Est Solutions (Thailand) Co., Ltd. stands out for its adeptness in software and application development, enabling businesses to optimize operations and achieve greater success.
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