52 million Thais are expected to cast their vote in the upcoming national elections which will be held on May 14, 2023, and many of them will search for information online about the political parties and other related topics to support their decision.
To make it easier for the media and general public to find this data for their stories, Google has launched a Google Trends Thailand General Election page, a tool that helps surface the top queries, topics, and search interest in political parties running in the elections. The page also includes data on the top election-related topics searched in each part of the country, such as the economy, unemployment and wages, among others. All the charts from the page are embeddable and will continue to update even after they’re placed on an outlet’s site.
This is in addition to the Thailand Election Workshop series hosted by Google News Initiative (GNI) aimed to empower Thai journalists with the knowledge and tools for effective election reporting, data journalism as well as YouTube’s Community Guideline Policies training with focus on elections-related content led by YouTube Thailand. Thai journalists are also equipped with tools to protect themselves from online attacks targeting journalists who cover election and political news. To date, more than 70 journalists and publishers have already taken part in these training sessions led by industry experts.
It’s important to note that the Google Trends Thailand General Election page is not a poll or survey and does not reflect voting intentions. It merely reflects people’s search interest about particular topics at a local level over a period of time. A spike in a particular search query does not reflect that a political party is somehow “more popular” or “winning”.
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