IKEA Thailand announces the launch of the ‘IKEA Sukhumvit’ store, its fourth location in Thailand. Situated on the 3rd floor of the newly opened Emsphere shopping mall, the store will open its doors from December 1, 2023. With its debut as the first ‘city-center store’ in Southeast Asia and the largest home furnishing store in Bangkok, ‘IKEA Sukhumvit,’ covering an area of 12,000 square meters, offers easy accessibility to city dwellers while exposing them to the IKEA-style complete shopping experience.
Aligned with IKEA’s vision to create a better everyday life for the many people, this new store is poised to meet the diverse needs and lifestyles of an urban population with comprehensive house furnishing solutions, boasting over 8,254 products, with more than 4,000 available for cash & carry. It also creates employment opportunities, grounded in inclusion and diversity, for a team of over 180 individuals. In addition to IKEA’s dedication to promoting sustainable development in local communities, the first city-center store in Thailand revolutionizes the retail industry by taking a seamless combination of online and offline shopping experiences to another level and providing services that reflect the circular economy concept even further.
Leonie Hoskin, Retail Manager, IKEA Thailand and Vietnam, said: “The IKEA city store concept was introduced in 2017 and represents a pivotal global growth strategy for the company. IKEA Sukhumvit, the first city store in Southeast Asia and the largest home furnishing store in Bangkok, is poised to offer convenience for both Thai residents and foreigners residing in the city center. It is easily accessible, and customers can enjoy the comprehensive IKEA-style shopping experience, whether it is Showroom, Market Hall, Self-serve warehouse, IKEA Restaurant, or Swedish Food Market. We feel truly excited to continue our 12 years of success in Thailand by bringing our brand closer to those living in the city, enhancing online and offline shopping experiences, offering additional services to meet specific urban lifestyles, and fostering development in local communities.”
Centrally located, IKEA Sukhumvit is easily accessible by public transportation. It offers the complete IKEA-style shopping experience featuring a selection of up to 8,254 products, with more than 4,000 available for cash & carry, within a 12,000 sq.m floor space divided into four zones. These include Showroom zone designed specifically for the urban lifestyle, and Market Hall, with a selection of over 3,000 items in the same categories as those found in IKEA Bangna and IKEA Bang Yai. Also included are Self-serve warehouse with over 300 items to buy and take home, as well as As-is corner, and IKEA Restaurant, which commands a panoramic view of Benchasiri Park, accommodating up to 530 seats for visitors to unwind, enjoy the greenery in the heart of the city and indulge in their favorite Swedish cuisine. The restaurant menu will also include three new dishes exclusively available at IKEA Sukhumvit during its launch period.
Sirin Atsilarat, Store Manager of IKEA Sukhumvit, stated: “IKEA Sukhumvit is ready to welcome IKEA brand lovers and those who have not yet made a trip to the Bangna store and the Bang Yai store. Visitors to the Sukhumvit store can enjoy the comprehensive shopping experience and services offered by IKEA. In response to a busy city life, we offer a fast service with same-day delivery within an 8-kilometer radius using an electric delivery vehicle. This also reflects local residents’ interest in protecting the environment. The new delivery service is available for the first time at IKEA Sukhumvit. In addition, we are introducing a special collection, AURTIENDE, for the first time in the world, here in Thailand to celebrate IKEA’s fourth location built on the ‘City-Centre Store’ concept.”
The same-day delivery service is provided within an 8-kilometer radius utilizing electric vehicles. With prices starting at 129 baht, the service is applicable to in-store purchases and customers who physically visit the store. Technology has been leveraged to provide fast track service and enhance customer convenience. As many as 16 self-checkout kiosks are available, reflecting the commitment to catering to the lifestyles of urban dwellers in the digital era.
IKEA Sukhumvit is ready to welcome visitors seeking new ideas and inspiration to adorn their rooms, condominiums, houses, or offices. Starting from December 1, 2023, customers can relish the ease of city shopping for furniture and home decor, along with the renowned IKEA standards of design, quality, and affordability. Further information can be found at www.IKEA.co.th.