Jiraphon Kawswat, President & Chief Executive Officer, PTT Oil and Retail Business Public Company Limited (OR), together with Rajsuda Rungsiyakull, Senior Executive Vice President, as ORion Project Director, and Somyot Kongprawet, Senior Executive Vice President, Non-Oil Retail Business, jointly launched “Your Space”, a multi-brand store that offers spaces for rent for online merchants to showcase their products and items, allowing shoppers to physically experience actual products before making a decision. In this regard, rental fees will be at fixed rates in response to the preferences of merchants, ensuring that it will be worth every baht they pay. With its first branch piloted at PTT Station Vibhavadi (opposite to the University of the Thai Chamber of Commerce), the store focuses on featuring products to create brand awareness and generate conversions, and employs self-serve ordering through QR Codes and online channels.
Jiraphon revealed that “OR has adjusted its business direction to underscore business growth along with the flourishing of people and the environment. With its new vision “Empowering All Toward Inclusive Growth,” it is primed to thrive on another new version of its business model. These all start with customers’ understanding to complement the commitment.
which will be shaped to suit business operations by leveraging the existing potential of OR to hand over opportunities to entrepreneurs of all sizes and achieve inclusive growth. Its objectives are to unleash income potentials, distributing wealth to small-sized partners and entrepreneurs, as well as the community. One of the key strategies is to develop PTT Station into a platform that is ready to boost opportunities for mutual growth with partners as well as offering services that are beyond refueling, specifically as a shopping hub for unique products and items. In addition, this store does also align with the change in direction in terms of technology, society, economy, and current lifestyle.
The launch of the multi-brand store “Your Space” which allows brands to showcase their actual products and unlock physical experience for consumers before they make a purchase is thus another opportunity to strengthen those brands through reinforcing brand awareness and conversions.
fixed rental fee
Each space is tailored at an affordable fixed rental fee, starting from only 2,500 baht without GP deducted from the sales.
According to this, it is a business model that touches the needs of both buyers and sellers. For one reason, buyers can make their decisions easily with a wide variety of actual products in front of them, be they IT, fashion, accessories, or others. The buyers can simply place an order by scanning a QR Code that directs them to the seller’s online store or make one directly through the seller’s online sales channel. As for sellers, they are no longer required to stock their products at the store. All in all, OR also contributes to the marketing support for the brands, whether they are co-promotions, public communications, and in-store sales campaigns.
planned to reach 5 branches in Bangkok
The first multi-brand store “Your Space” is located at PTT Station – Vibhavadi Branch (opposite to the University of the Thai Chamber of Commerce) in the midst of high-potential business locations on Vibhavadi-Rangsit Road with over 50 square meters of showcase space and over 20 brands already signing a contract. In addition, in 2022, it is planned to reach 5 branches in strategic areas of Bangkok and to begin making its presence in the provincial areas in 2023 to meet the needs of all customers in the regions. For more information, please visit https://facebook.com/YourSpace.OR/
