AIS has solidified its digital and sports content leadership in Thailand, announcing that AIS PLAY has secured the official broadcasting rights for the 20th Asian Games and the 5th Asian Para Games “Aichi-Nagoya 2026.” Serving as the Official Broadcaster across OTT Online and IPTV platforms, AIS PLAY will deliver full coverage from Japan in Full HD with Thai commentary, highlights, and reruns on a single app, catering perfectly to the streaming era.
Rungtip Jarusiripipat, Head of Entertainment Department at AIS, stated: “We have continuously collaborated with the Sports Authority of Thailand (SAT) to connect Thai people with major sporting events featuring Thai athletes. This is another significant milestone for AIS PLAY in securing the broadcast rights for the Asian Games and Asian Para Games. We consider it an elevation of the sports viewing experience for Thais to an international level. We remain committed to ensuring that Thais can watch and cheer for our national athletes conveniently and comprehensively.
The broadcasts will be of high quality, supported by our No.1 Digital Infrastructure, offering stability and crisp Full HD resolution. Broadcasting this pan-Asian sporting event not only reflects the trust placed in us by global partners but also reinforces AIS PLAY’s role as a comprehensive sports content platform and the ultimate destination for sports fans. AIS will continue to support the Thai sports industry, both domestically and internationally, to send our collective cheers to Thai athletes on every stage.”
SAT Governor Targets 80-90% Medal Success, Aiming to Inspire Youth
Dr.Gongsak Yodmani, Governor of the Sports Authority of Thailand (SAT), stated: “I would like to thank AIS for consistently prioritizing and supporting the Thai sports industry. Through our past collaborations, AIS has proven its professionalism in delivering high-quality broadcasts, which plays a highly significant role in building awareness and popularity within the Thai sports scene.
In these upcoming competitions, our Thai athletes have an 80-90 percent chance of winning medals. To allow Thai sports fans to cheer closely, we are certain that AIS will provide us with the most comprehensive broadcasting channels. This will not only boost the morale of our athletes but also open opportunities for the youth to access and watch their favorite sports, thereby creating further inspiration.”
Securing these rights firmly reinforces AIS PLAY’s image as the country’s leading sports streaming platform and reflects AIS’s dedication to elevating the sports viewing experience for Thais to an international standard.
Get ready to join in sending encouragement and cheering for the Thai national team in the 20th “Asian Games Aichi-Nagoya 2026” and the 5th “Asian Para Games Aichi-Nagoya 2026.” Catch every important match completely and comprehensively via AIS PLAY.
Thailand leads Southeast Asia’s AI advertising boom as focus shifts to performance integration
True activates 24-hour AI War Room for ‘Thai Chuay Thai Plus’ surge
