Easy Money and Premium Gold Yaowarat offer customer incentives, with higher financing limits for eligible gold transactions
Easy Money Group has launched two promotional campaigns offering prizes worth a combined 5 million baht through its pawnshop business and Premium Gold Yaowarat, alongside increased financing limits for eligible customers using the latter’s gold sale-and-redemption service.
The campaigns form part of the group’s year-end strategy to attract customers seeking liquidity for household and business expenses, the company said.
Easy Money is offering prizes worth 3 million baht and double reward points, while Premium Gold Yaowarat is allocating 2 million baht in gold prizes across three draws.
Premium Gold Yaowarat is also offering an additional 10,000 baht in financing per baht-weight of gold under its gold sale-and-redemption service, subject to the company’s criteria and conditions.
Sittiwit Thangtharnarkeat, chairman of the group’s executive board, said households and business operators were having to manage spending and liquidity carefully amid economic challenges.
The group aims to encourage customers to use the value of their existing assets to meet financing needs, while offering additional benefits through the two businesses, he said.
Easy Money’s campaign runs from Nov 1 to Dec 15, 2026. Customers holding pawn tickets valued at 50,000 baht or more may qualify for the prize draw if they meet the company’s service requirements and fulfil the interest payment conditions in their contracts before the draw.
Existing customers who meet additional criteria will receive twice the number of draw entries. Double reward points are also available to eligible participants.
The prize draw is scheduled for May 20, 2027, with results to be announced the following day through Easy Money’s official channels.
Suthee Panaworn, chief executive of Easy Money Group, said the campaign was intended to reward existing customers and attract people exploring financing options.
He said the company would communicate participation requirements so customers could check their eligibility.
Premium Gold Yaowarat’s campaign runs from Nov 1, 2026, to Jan 16, 2027, with three prize draws held according to the company’s schedule.
To qualify, customers must hold gold sale-and-redemption contracts valued at 30,000 baht or more and meet requirements relating to interest payments and use of the service. The number of entries and other participation details are subject to the campaign’s official rules.
Suthee said the business would continue to emphasise asset valuation and clear communication of transaction terms to help customers assess whether the service suited their needs.
Easy Money operates a nationwide network of 100 branches, providing financing secured by gold, jewellery and other valuables.
Premium Gold Yaowarat offers gold bars, gold and diamond jewellery, gold savings programmes and gold-related services.
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