Following a teaser campaign featuring character silhouettes emerging from its signature bucket, KFC Thailand has officially launched the “KFC | SANRIO CHARACTERS” campaign to celebrate Colonel Sanders’ birthday month. The promotion features a collectible series of blind-box keychains priced at 89 baht with the purchase of any participating bucket set valued at 299 baht or more. The items are available from 27 August to 23 September 2026, or until stocks last, across KFC locations nationwide (excluding Don Mueang and Suvarnabhumi Airport branches), the KFC website, the KFC App, and major food delivery platforms.
Weekly Drop Schedule and Secret Character Details
The collection features a weekly rotation of specific Sanrio characters, along with an unannounced secret item:
- 27 August – 2 September 2026: Cinnamoroll
- 3 – 9 September 2026: My Melody
- 10 – 16 September 2026: Pompompurin
- 17 – 23 September 2026: Kuromi
Additionally, Hello Kitty is featured as a hidden secret character distributed randomly across the blind boxes throughout the campaign period.
Capitalizing on Art Toy and Collectible Culture in Thailand
Building on its previous KFC Baby Sanders Collection, KFC Thailand is leveraging the popularity of art toys and collectible culture in the local market. The campaign transitions the characters into wearable keychains designed for bag accessories and daily use, combining KFC’s Quick Service Restaurant (QSR) presence with Sanrio’s character IP.
To support the launch, KFC released a campaign film depicting customer reactions to the character keychains. The video content has been published on the brand’s official social channels (https://www.facebook.com/reel/2963174234059283).
Each keychain design depicts a Sanrio character emerging from the traditional red-and-white KFC bucket. Furthermore, KFC has introduced themed store decorations at three specific locations: KFC Ekkamai, KFC Samyan Mitrtown, and KFC Drive Thru Kaset-Nawamin. Additional campaign updates are available via KFC Thailand’s official Facebook, TikTok, Instagram, and X accounts.
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