SYNNEX (Thailand) PCL, the country’s leading IT distributor, officially hosted “SYNNEX OPEN HOUSE 2026,” marking a pivotal shift in its business model. Under the theme “Empowering the Future Together,” the company announced its evolution from a traditional distributor to a Strategic Technology Partner, aiming to capture the massive AI investment wave with a projected revenue target of THB 53 billion.
Synnex Technology Showcase: Immersive Innovation
The event debuted the “Synnex Technology Showcase,” Thailand’s first fully integrated large-scale exhibition designed to demonstrate real-world applications of AI and emerging tech. The showcase featured five immersive zones:
- Living Future: Smart-home ecosystems integrated with Solar & Energy Storage (ESS).
- Synnex Smart Town: AI-driven city management for security, traffic, and smart parking.
- Future Workplace: Hybrid-work solutions backed by AI-ready data centers and cybersecurity.
- Smart Learning Hub: Next-generation hybrid classrooms.
- Smart Wellness: Elevating healthcare through Medical IoT and telemedicine.
Smart Warehouse: Infrastructure for Sustainable Growth
SYNNEX unveiled its state-of-the-art Smart Warehouse, a 9,000-square-meter facility powered by the System 5 platform. This intelligent logistics hub is Thailand’s first of its kind, capable of handling over 12.8 million items annually.
- Automation & Robotics: Featuring HaiPick intelligent picking robots and ASRS (Automated Storage and Retrieval System), the facility processes up to 10,000 items per hour.
- Operational Excellence: The system is designed to support a 62% increase in sales volume, ensuring speed, accuracy, and scalability for the long term.
2026 Strategic Roadmap: Riding the AI Wave
Sutida Mongkolsuthree, CEO of SYNNEX (Thailand) PCL, emphasized that 2026 is the year of transformation. The company is pivoting to a Value-Driven Growth strategy, focusing on:
- AI Upgrade Cycle: Driven by the surge in AI PCs and AI Smartphones.
- Infrastructure Expansion: Capturing the expansion of Cloud, Data Centers, and AI Infrastructure spurred by global capital inflows.
- End-to-End Solutions: Moving beyond hardware sales to provide complex, high-value technology services for both public and private sectors.
“In 2026, AI is no longer just a tool but the core pillar of the digital economy. SYNNEX is stepping up as a Technology Empowerment Partner to ensure our customers and partners can fully leverage the potential of this era for stable, long-term growth,” Sutida stated.
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