TrueBusiness has announced a strategic partnership with SoftBank Corp., a Japan-based telecommunications company, to jointly explore and develop digital technology solutions for enterprise customers in Thailand.
Under the agreement, True Corporation and SoftBank will collaborate on business development by combining their respective products, services, and technologies. The partnership aims to support the development of digital infrastructure and enterprise solutions aligned with global standards, with a focus on AI-related technologies.
The collaboration will be guided by three main areas:
- Tailored Global Solutions, Delivered Locally: Leveraging SoftBank’s global vendor ecosystem and True’s seamless connectivity to deliver bespoke enterprise digital services that address real-market challenges with tangible impact.
- Comprehensive End-to-End Execution: Elevating enterprise services through a full-lifecycle approach—from conceptual design to deployment—combining TrueBusiness’s trusted connectivity and service excellence with SoftBank’s expertise in global tech consulting and sourcing world-class consultancy.
- Future-Ready Innovation with Regional Impact: Long-term committing to continuous innovation and investment in AI Cloud and 5G, positioning Thailand as the center of the regional digital economy.
Dr.Teeradet Dumrongbhalasitr, Chief Business Officer, True Corporation Plc, said “Our partnership with SoftBank represents a pivotal milestone in our quest to harmonize with global leaders. It underscores our commitment to elevating innovation and service standards for our enterprise clients. By synthesizing SoftBank’s global best practices with True Corporation’s nationwide cutting-edge infrastructure and profound market intelligence, we are confident this collaboration will serve as a catalyst for Thai organizations to achieve concrete digital transformation and drive sustainable economic growth through accessible, high-impact technology.”
Kimimasa Kudo, Vice President, Head of Global Business Division at SoftBank Corp., stated “Establishing a robust AI ecosystem in Thailand aligns seamlessly with our mission. We aspire to introduce global innovations that enhance the innovative and leadership capacities of Thai businesses in this digital era. We believe in True Corporation’s potential as a strategic partner to foster ‘Integrated Innovation,’ enabling Thai enterprises to scale and spearheading ASEAN’s digital economic growth with Thailand at its core.”
Through this partnership, Thai enterprises are expected to gain unprecedented access to technological excellence via SoftBank’s ecosystem—ranging from cutting-edge AI platforms to tailor-made digital solutions—complemented by TrueBusiness’s seamless end-to-end service integration and after-sales support. This holistic approach not only ensures agility and accelerated ROI but also fortifies businesses against future disruptions, ensuring a sustainable and competitive presence in the global arena.
Alibaba Cloud unlocks Thai business Growth with Multi-Agent AI for 2026
Salesforce launches Thai-ready ‘Agentforce’ for Agentic Enterprise Era
