True Corporation is prepared for a surge of travelers across Thailand for the Songkran festival by enhancing mobile signals (5G, 4G, and WiFi) for better coverage and faster speeds. The company is using mobility data to plan for surges in voice and data usage as the country travels for the holidays. Five provinces in the Northeast are expected to welcome the most visitors. And True Corporation is responding to this influx with “cells-on-wheels” (COWs) and nationwide optimization through its 24/7, AI-powered Business Intelligence Network Center (BNIC).
Prathet Tankuranun, Chief Technology Officer of True Corporation PLC, said, “We continuously develop our 5G and 4G networks throughout Thailand to provide a world-class customer experience for mobile users. For Songkran, which is the Thai New Year and a popular festival for both domestic and international tourists, we are enhancing service capabilities for True and dtac customers. We do so by analyzing mobility data, which shows that the Northeastern region had the most visitors last year, followed by the North and South. This data allows us to plan network optimization accordingly to ensure a great network experience for all travelers.”
The top five most visited provinces in Thailand according to mobility data from last year’s Songkran festival are:
- Ubon Ratchathani
- Buriram
- Si Sa Ket
- Nakhon Si Thammarat
- Khon Kaen
Special measures to support mobile usage hot spots nationwide during Songkran focus on five types of areas:
- Key tourist attractions, temples, and locations for merit-making activities
- Venues for Songkran water splashing
- Transport hubs (airports, bus stations, train stations)
- Main road networks connecting regions
- Major rest stops along roads
This initiative also supports readiness to provide convenience to the public in collaboration with the NBTC, which has called for cooperation in maintaining the quality and standards of mobile use during Songkran, a time when service usage is expected to be higher than usual.
Introducing special solutions to enhance True-dtac signals during Songkran:
- COWs, or Cells-On-Wheels, are fast-moving mobile signal base stations located at popular locations and tourist destinations.
- Temporary signal poles extended to tourist attractions and main event areas in each province.
- Event parameter tuning to support usage behavior during the Songkran festival.
- BNIC, an intelligent network operations center equipped with AI and a War Room, enhances the efficiency of 5G, 4G, and home internet networks, ensuring coverage and management of all services 24 hours a day.
In addition to preparing 5G, 4G, and WiFi nationwide to support the Songkran festival, True and dtac customers benefit from round-the-clock call center assistance for emergencies and other inquiries. True customers should call 1242, and dtac customers should call 1678.
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