airasia digital, the digital arm of AirAsia Group, announces the rollout of its latest service in Thailand – airasia food, to ramp up its presence as a super app platform in ASEAN. The launch features 30,000 free meals for 30 days and many more benefits for Bangkok users, available now in four parts of Bangkok, comprising Din Daeng, Chatuchak, Lat Phrao, and Huai Khwang. The application aims to expand service delivery across more areas of Bangkok in the coming weeks.
airasia super app was designed to meet and exceed the ever-changing needs of the Thais’ lifestyle, as well as supporting local merchant partners and driver partners. Through the addition of the new food delivery service, users can now enjoy more value and choice to meet growing demand for a seamless food experience, including secured payment options and a wide selection of the best-priced meals.
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To celebrate the official launch in Thailand, airasia food is offering a number of privileges for early bird users, including daily free meals, free delivery and more, as outlined below:
- The 30,000 free meals for 30 days campaign starts today, in partnership with leading brands including McDonald’s, Flash Coffee and Cafe Amazon. Each day, a special menu from the leading brands will be available for the first 1,000 orders. Simply apply the code – FREEMEALS to receive this special offer (limited redemption per day, 1 redemption per user throughout the campaign) from 18 August to 16 September 2021.
- Free delivery on all orders within a radius of 6 kilometers from 17 August to 30 September 2021.
- 80THB discount for new users on orders of 100THB or more by applying the code HELLO80 from 17 August to 30 September 2021.
- 2,000 BIG Points for the first 20,000 BIG members who sign up in the promotion period, from 17 August to 16 September 2021.
airasia super app CEO Amanda Woo said, “The COVID-19 pandemic has permanently reshaped our everyday lives. Food delivery and take-outs have undeniably become an integral part of our consumption behavior. We are thrilled to introduce to Bangkokians a new service that caters to their new-normal lifestyle, all the while continuing to support the Thai local merchants and communities. The key goal of our airasia super app is to be the best value one-stop travel and lifestyle application for everyone and every need.
“Prior to today’s launch, we have spent weeks testing our food and delivery service with our own AirAsia Allstars in Thailand. Free meals and a slew of privileges were offered during the trial phase to foster engagement and reduce expenses for our Allstars, most of whom provided us with positive feedback on the convenient and affordable experience our service was able to bring. Additionally, we also offered an exclusive platform commission rate to Allstars who might want to become merchant partners to earn additional income during these challenging times.”
Amanda added, “airasia super app aims to rise as the e-commerce marketplace of choice for everyone in ASEAN, be it for travel, food delivery or logistics, to name a few. airasia food marks the beginning of our digital revolution in Thailand, and we are currently preparing for courier, grocery, ride-hailing and beauty services, which will be launched in coming weeks.”
Country Head of airasia super app, Varut Vutipongsatorn said, “By leveraging the knowledge from the super app’s success in Malaysia and Singapore, the expertise of Teleport, our logistic arm, and the strength of the AirAsia brand in the travel sector along with the integral local insights of the ex-Gojek team in Thailand, we believe that airasia food will be able to offer the best customer experience and fast become the leading value provider of choice for Bangkokians.
“airasia food’s mission is to become a user-friendly platform for discovering inexpensive meals while also supporting various merchants and drivers in our ecosystem, efficiently and at the best price. For Bangkok users, our technology allows easy food ordering and seamless online payments, including credit and debit cards, bank transfers, BigPay, PromptPay and e-wallets. We are confident that airasia food is ready to offer the best contactless delivery experience to help encourage social distancing and retain normalcy throughout the pandemic and beyond.
“For merchants, as part of the launch, we are offering a 5% commission fee to support them during these difficult times, from now through the end of October. ”
The airasia super app, with over 50 million downloads and over 75 million users, has launched on-demand services, including food delivery in Malaysia and Singapore with overwhelmingly positive feedback. By expanding its food delivery service in Thailand, the super app has successfully embarked on the journey towards becoming the one-stop platform of choice for all Thai people.
The airasia food service is now available in 4 districts across Bangkok – Din Daeng, Chatuchak, Lat Phrao, and Huai Khwang, with Phya Thai, Ratchathewi, Pathumwan and Watthana to be added to its areas of service soon. Users can select from a great variety of stores, ranging from well-known brands such as McDonald’s, Flash Coffee or Amazon to many local providers, available from 6.30 a.m. to 7 p.m daily. airasia food also aims to expand into other regions such as Phuket and Chiang Mai in the near future.
airasia food is now ready to cater to every scrumptious need and to help keep the city fed during these challenging times. Download the app now on both iOS and Android to take advantage of the best value deals in key areas of Bangkok.
airasia digital is fast becoming the leading digital travel and lifestyle platform of choice in Asean, leveraging an ecosystem built on six key verticals including a super app, financial services and logistics capabilities designed to cater for the diverse lifestyles of Asean’s 700-million population.
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