HomeStartupThai unicorn LINE MAN Wongnai leans on flexible workplace to support rapid...

Thai unicorn LINE MAN Wongnai leans on flexible workplace to support rapid growth

The flexible workplace is a key element supporting the rapid growth of Thailand’s latest unicorn, LINE MAN Wongnai.

LINE MAN Wongnai, a prominent on-demand and restaurant discovery platform, has extended its collaboration with WeWork, a leading flexible space provider.

This move aims to establish an innovative workspace that nurtures teamwork and creativity across WeWork T-One and Spring Tower for its expanding workforce of over 1000 employees.

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Prior to joining WeWork in 2019, LINE MAN Wongnai had a conventional real estate approach that resulted in staff members being dispersed across various floors with limited chances for interaction and collaboration.

Since their relocation to WeWork, LINE MAN Wongnai has experienced remarkable growth, created a culture of collaboration, effectively merged two corporate cultures and has now become Thailand’s most recent unicorn, valued well over US$1 billion after its series-B funding.

According to Anontawong Marukpitak, VP of People, LINE MAN Wongnai, “We are on the path to becoming a National Champion and our next big goal is to launch an IPO in Thailand to inspire the next generation of Thai startups.”

As a swiftly growing company, LINE MAN Wongnai requires a workspace solution that can adapt to the changing size and work arrangements of its team in a flexible and cost-effective manner. Furthermore, the company needs a dynamic work environment that accommodates its changing needs, and WeWork’s flexible office solutions allow them to do just that.

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The partnership has allowed LINE MAN Wongnai to put employee connection and collaboration at the center of its workspace strategy, which has helped to drive innovation and stay ahead of the evolving industry landscape and shifting consumer preferences.

The company has recently switched from designated desks to hot desks, in alignment with their work-from-anywhere policy, to provide more flexibility to its employees. WeWork’s intentional design enhances both teamwork and individual productivity, fosters brainstorming and design thinking, and supports diverse work environments with social and breakout meeting spaces.

This partnership has been instrumental in helping LINE MAN Wongnai become Thailand’s latest unicorn with a valuation above $1 billion after its series-B funding. The company’s next goal is to launch an IPO in Thailand to inspire the next generation of Thai startups.

WeWork has been successful in bringing together global and local companies, attracting creative talent from various industries in Bangkok. LINE MAN Wongnai has benefited from this team-centric work environment, which has enabled them to retain their top talent while also recruiting new team members.

Balder Tol, General Manager of WeWork Australia and Southeast Asia, commented on the ongoing office space partnership, saying, “LINE MAN Wongnai is one of the most exciting brands to have emerged from Thailand in recent years. We’re thrilled to continue supporting and growing with them as they progress in their growth trajectory within Thailand and across the region. Their focus on employee engagement has made this partnership even more meaningful. We are seeing a shift in the way people approach work, and this is a great example of a business recognizing the need for collaboration, flexibility, and scalability to thrive and grow beyond the pandemic.”

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