As food and beverage manufacturers accelerate efforts to capture emerging consumer trends, 10 standout innovations across protein innovation, fermentation technology, and sustainable packaging are already gaining commercial traction. These advancements are set to debut at THAIFEX – Anuga Asia 2026, signaling the future direction of the global F&B industry and highlighting where smart sourcing decisions are currently being made.
Scheduled to return from May 26–30, 2026, at IMPACT Muang Thong Thani in Bangkok, the event has expanded to cover 140,000 square meters across 12 halls. This extensive platform will host 3,590 exhibitors from 56 countries and regions, allowing buyers to source these commercial innovations at scale prior to wider market distribution.
Where Market Demand Meets Proven Innovation
The THAIFEX – Anuga tasteInnovation Show recognizes 10 winners and 50 finalists, chosen by industry experts for their originality and commercial viability in direct response to market demands.
The 2026 winners are:
- Moringa Noodles Salad by Vinh Hoan Corporation: A plant-forward noodle concept enriched with moringa for functional nutrition and convenience.
- Chicken Made Noodle by Betagro Agro Industry Co., Ltd.: A protein-rich noodle innovation made primarily from chicken.
- Chicken Basil with Rice Sausage by CPF Global Food Solution Public Company Limited: Thailand’s iconic Pad Kra Pao reworked into a ready-to-eat sausage inspired by space-grade food standards.
- Imoeuf Egg White Ice Cream by Imoeb 2024 Co., Ltd.: Thailand’s first egg-white protein ice cream infused with Thai herbs.
- Mister Cone Edible Wafer Cup by K.C.L. Trading Co., Ltd.: A sustainable edible cup designed as an alternative to plastic packaging while creating a new sensory consumption experience.
- MUST Chicken Breast Protein Shake by Precision Trading Co., Ltd.: A whole-food protein smoothie developed from organic chicken breast using proprietary texture technology.
- Rossukon Fermented Rice Vinegar by K.P. Krarunpetch Limited Partnership: Thailand’s first fermented rice vinegar developed using a proprietary rapid fermentation process.
- Cocoimmu™ Fermented Cellular Signaling Complex by BIST INNO REFORM CO., LTD.: A biotech-derived fermented ingredient developed from coconut water and Cordyceps.
- Sukishi Thai Mango Kimchi by Sukishi Intergroup Co., Ltd.: A kimchi concept combining Korean fermentation with Thai mango, bringing tropical sweetness into a traditionally savory category.
- IF Coconut Water with Jasmine Rice Flavour by General Beverage Co., Ltd.: A beverage concept combining coconut water with Thai jasmine rice flavor, reflecting growing demand for familiar local flavors in ready-to-drink formats.
Hall 4: A Concentrated View of What Is New in the Market
This year, Hall 4 will debut “New to Market Street,” granting buyers exclusive access to products launched within the past 12 months. Alongside the award-winning tasteInnovation products, Hall 4 is positioned to serve as the industry’s innovation sourcing hub, where emerging products transition from initial market entry to commercial scale.
Featured launches include:
- Tyson Lightly Breaded Boneless Chicken Bites by Tyson Foods: A portable chicken cup format reflecting growing demand for convenient, protein-led meal occasions.
- Instant Kombucha Smart Drink Alternative by Village Coffee Joint Stock Company: A low-sugar kombucha-based beverage positioned as an alternative to traditional soft drinks.
- Breaded Fish Donut (Cheese) by P.F.P. Trading Co., Ltd.: A playful seafood snack innovation combining real fish protein with molten cheese in a ready-to-eat format.
Additionally, Hall 4 will host the Startup Showcase, designed to connect early-stage brands with commercial partners before they scale up, effectively compressing the timeline from pitch to commercial scaling.
Where the Industry’s Next Conversations Unfold
Running across all five days, the Future Food Experience+ Stage—also located in Hall 4—will convene industry leaders to examine crucial developments shaping food production, sourcing, and retail.
The discussion topics will encompass precision fermentation, AI-driven food production, longevity nutrition, supply-chain sustainability, retail transformation, and food production systems.
Sessions will feature prominent organizations and speakers, including Innova Market Insights, Euromonitor, AFMA, Centric Software, the European Commission, and the Italian Trade Agency. These sessions will be accompanied by startup showcases, investor networking, panel discussions, and live tastings aimed at accelerating the adoption of innovation.
A Platform Built Around Active Sourcing
With accelerating product cycles and increasing sourcing complexity, THAIFEX – Anuga Asia 2026 serves as a single platform where buyers can identify, compare, and evaluate products and supply opportunities within a compressed timeframe—providing an essential tool for staying ahead of market shifts.
SCBX unit PointX partners with Expedia to expand loyalty point utility
Southeast Asia’s largest building expo opens in Bangkok
