AIS has partnered with Match Group and Tinder to launch the “Human Connection Campaign Thailand,” a nationwide initiative aimed at promoting safe and positive connections both digitally and in real life. The campaign combines AIS’s connectivity infrastructure with Tinder’s relationship platform to raise awareness of loneliness, social isolation, and social disconnection in Thailand’s digital society. The coalition includes the Department of Mental Health, the Global Initiative on Loneliness and Connection (GILC), the Thailand Institute for Mental Health Sustainability (TIMS), and Sati.
The collaboration follows findings from the Human Connection Survey, conducted by Ipsos on behalf of Match Group, which revealed that 87% of Thais are seeking new social connections, while 72% prefer fewer, deeper, and more meaningful relationships over numerous superficial ones. The findings highlight that despite technological connectivity, building meaningful relationships, ensuring safety, and fostering a sense of belonging remain critical challenges.
Kantima Lerlertyuttitham, Deputy Chief Executive Officer and Chief Corporate Officer of AIS, stated that as digital connectivity becomes integral to everyday life in Thailand, building a connected society is a national priority. She noted that connectivity in the digital age must foster understanding and meaningful relationships, ensuring that people feel connected and included in society.
Furthermore, AIS aims to invest in the emotional and social well-being of people alongside digital infrastructure. The company continues to promote a Safe Digital Society through Digital Literacy and AI Literacy initiatives to empower Thais to navigate the digital world safely while prioritising well-being and social belonging.
AIS continues its Safe Digital Society mission through “AIS Aunjai Cyber,” an initiative equipping children, youth, educators, parents, and the general public with skills to use digital media responsibly. AIS is also expanding efforts into AI Literacy to build resilience against cyber threats, misinformation, and emerging risks associated with artificial intelligence.
Simultaneously, AIS supports employee well-being and mental health by promoting “Safe Relationship” skills through digital learning programmes on the AIS LearnDi platform. This initiative focuses on personal boundaries, mutual respect, and responsible online communication. To translate these ideas into physical action, AIS is developing “AIS SIAM” as a People Connected Hub where young people can meet, exchange ideas, and participate in community activities.
Katie Peters, Senior Vice President and Head of Corporate Affairs at Match Group, stated that human connection is fundamental to well-being, yet research shows many people face challenges in building meaningful relationships. The Human Connection Campaign was created to provide opportunities for meaningful interactions and foster a sense of community.
The campaign’s cross-sector coalition emphasizes that addressing loneliness and social disconnection requires collective action from the public sector, academia, civil society, businesses, and digital platforms. Through the Human Connection Pledge, the campaign aims to engage over 100 organisations and reach more than 20,000 employees across Thailand by 2027, with AIS expanding the movement through its nationwide network of partners, enterprise customers, and employees to support sustainable development.
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