Blackmores Limited hosted the “INTO THE FIZZERS WORLD: More Fizz…More Health” event to launch “Blackmores Fizzers” in Thailand. The product introduces a fizzy granule dietary supplement format designed for easy dissolution in water with zero sugar (0% Sugar). Recognized by the Thailand Superbrands Award for 16 consecutive years (2011–2026), the brand developed this format to provide a convenient, daily vitamin option tailored to the younger generation’s lifestyle.
Priti Halai, Country Manager of Blackmores Limited Thailand, stated that Blackmores holds the top position in Thailand’s vitamin and dietary supplement category with a 24% market share. The national market is valued at approximately 12 billion Baht and is projected to grow by 7.8% this year, driven by shifting consumer habits and increased emphasis on preventive healthcare. To maintain market competitiveness against new entrants, established brands are focusing on product innovation and targeted strategies.
Three specialized formulas designed for versatile daily consumption
Blackmores Fizzers marks the brand’s first introduction of fizzy granules to the Thai market. The sachets can be mixed with water, allowed to dissolve in the mouth, or chewed directly. Available in portable packaging, the product comes in three distinct formulas:
- Immu Plus (Orange Flavor): Formulated with Vitamin D3, Vitamin C, and Zinc to support daily immune health.
- Nicotinamide Plus (Mixed Berry Flavor): Contains Nicotinamide, Zinc, and Vitamin C to support skin health and general wellness.
- Performance Plus (Strawberry & Apple Flavor): Features 225 mg of Magnesium to support muscle health as part of a daily routine.
Revenue growth targets and first-half financial performance
Blackmores currently offers over 50 SKUs across diverse consumer demographics. Immune support and fish oil products represent the company’s primary revenue drivers, collectively generating 50% of its total market share. Following a 16.8% year-over-year revenue increase in the first half of the year, Blackmores has set a overall revenue growth target of 18.6% for 2026, supported by product launches like Blackmores Fizzers.
The primary target demographic for Blackmores Fizzers is younger, health-conscious consumers seeking convenient wellness solutions. To build brand awareness among this audience, Blackmores will initially focus its promotional execution on influencer marketing strategies.
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