Central Pattana plc, is joining hands with the Tourism Authority of Thailand (TAT) to build the ‘Sustainable Tourism Ecosystem’, highlighting the strengths of Central shopping centers nationwide as journey destinations to promote quality and sustainable tourism. The company also unveils ‘GO LOCAL, LOVE LOCAL’ campaign to connect tourists with communitiesand joins hands with local agencies and tourism startups to design travel routes, with the first four pilot provinces as Nakhon Si Thammarat,Ayutthaya, Ubon Ratchathani and Chanthaburi.
Thapanee Kiatphaibool, Deputy Governor for Domestic Marketing at the Tourism Authority of Thailand (TAT), said: “In addition to creating valuable experiences for tourists, the TAT focuses on sustainability in Thailand’s tourism industry, extending from ‘Sustainable Development Goals’ (SDGs) to ‘Sustainable Tourism Goals’ (STGs) by integrating cooperation with partners such as the Central Group. This helps to reduce disparity, create income, alleviate poverty, preserve natural resources, and supports gender equality by using tourism as a tool to drive towards sustainability.”
“On behalf of the TAT, I would like to thank Central Pattana for its keen interest and realizing the importance in bringing sustainability to the tourism industry under the project: ‘Go Local, Love Local’, and with the Partnership with 360-degree integration, the TAT will be able to achieve our marketing goal of attracting 135 million Thai tourist-trips. Both the TAT and Central Pattana will jointly put forward sustainability for stakeholders in the tourism industry, as well as local people, tourism communities, community entrepreneurs, shops, shopping centers and department stores as we jointly create a travel atmosphere and continue to create memorable travel experiences for our tourists,” Thapanee added.
Annual investment worth at 400 million baht to support community development
Dr. Nattakit Tangpoonsinthana, Head of Marketing for Central Pattana plc, said:“Central Pattana focuses on sustainability in many aspects by using the strength of ‘Place Making’ to develop projects and space for the future, throughout the country. In addition to building ‘The Ecosystem for All’, we ensure the growth of all parties alongside us as well as communities and societies wherever our projects are located, nationwide.
Our business expansion nationwide promotes local wealth and income distribution while supporting the local essence and local tourism as seen in the ‘GO LOCAL, LOVE LOCAL’ campaign. We highlight the fact that Central Pattana can truly reach communities and we believe in creating the ‘Pride of Local Citizens’ as it makes people love and appreciate their hometowns while earning more income and helping to stimulate the economy and tourism of the province.”
Central Pattana prepares a 400-million-baht annual support fund for community development and local wealth, with a ‘Sustainable Tourism Ecosystem’ strategy that includes three concepts:
- Retail-Led Tourism: highlighting shopping centers as a destination to complete community tourism ecosystem.
- Being a Center of Life for the province – Central shopping centers also connect communities, local entrepreneurs and tourism, together with plans to expand the hotels to cover 27 provinces in five years, which will help complement the local tourism ecosystem.
- Accommodating all activities: Shop-Eat-Play-Stay – fully equipped with facilities to support travel and support clean energy by installing EV Charging Stations (495 parking slots), the most EV charging stations for shopping centers in Thailand.
- Launching the ‘GO LOCAL, LOVE LOCAL’ campaign to support quality tourism by using our strength as the Center of Life of each city/province, with a network of entrepreneurs, communities, and government agencies such as the TAT as well as startups and travel agencies, which will help connect the dots of all parties upstream to downstream.
- Cross-Region Model: promoting cross-regional tourism by using a network of Central shopping centers nationwide to create high value and encourage tourists to spend more on each trip to distribute income to local communities.
- Meeting the needs of various types of tourism such as ‘Micro Tourism’ or daytrips and long-stay tourism, with travel routes designed in collaboration with local communities – able to attract tourists to encounter local experiences in line with the concept of Community-Based Tourism (CBT).
- Meeting the needs of new travel trends such as ‘Sustain to Regain’, which prioritizes experiences, learning and the understanding of culture, local lifestyles and access to nature while caring and being responsible for the environment and community and ‘Work from Anywhere’ – digital nomads who travel and work simultaneously as working in a relaxing environment helps people to be more creative and gives efficient outcomes.
- National Soft Power: Extracting the ‘DNA’ of secondary cities and joining hands with local communities to create attractive events throughout the year.
- Central shopping centers have a fundamental concept in highlighting the local essence, with project designs inspired by landmark attractions in each province to help promote tourism in the province.
- Responding to the TAT’s ‘Soft Power 5F’ policy, which comprises ‘Food, Fashion, Fight, Festival and Film’, by creating signatures events for each region based on its traditions, highlighting the value of signature products of the province as well as holding national and global events in each branch throughout the country such as global festivals: Songkran, Pride Month, local signatures, countdowns, durian festival, crab-eating festival, colorful Kasalong Chiang Rai festival, Pattaya Bikini Run, Samui Neon Run and a new event: Thailand’s Coffee Hub, kicked off first at centralwOrld and followed by a roadshow to Chanthaburi, etc.
The ‘GO LOCAL, LOVE LOCAL’ campaignshines a spotlight on secondary cities and promotes local tourism, with the pilot province, Nakhon Si Thammarat, indulging in the extraordinary charm of ‘Dharma, Nature and Culture’. Discover ‘Dharma’ at landmarks that worshipers should not miss, enjoy unseen natural attractions that you will want to share with the world and absorb culture from direct experience of the lifestyles of the local people. Visit the local areas and check out the great promotions at Central Nakhon Si Thammarat. Also, simply purchase a travel package with ‘Go Local Love Local’ for a top chance to win one of ten e-vouchers worth 30,000 baht.
For more information, visit: https://campaign.centralpattana.co.th/LocalTourism/
Exclusive ‘7th Year Celebrity Party’ at Nakhon Si Thammarat on Friday 30 July 2023 from 3.00-8.00 PM, where you can meet celebrities at the red-carpet reception. Don’t miss the highlight of the winning draw for the ORA Good Cat EV, worth 828,500 baht as well as enjoying the entertainment with a close-up meet and greet session with popular artists from 1 June to 31 July 2023.
Prepare for the journeys of ‘GO LOCAL, LOVE LOCAL’ in three more provinces: Ayutthaya – visit the old city with a new perspective, experience the world heritage city, make merit, visit ancient sites, enjoy delicious food at chic cafés and travel in a local community style. Ubon Ratchathani – experience the charm of four lights of southern Isan: the first light at dawn, the light of the Dhamma from highly-revered monks, the candlelight of the spectacular tradition and the amazing sunlight of clean energy. Chanthaburi – embrace and enjoy the popular tourist city of the East that includes a variety of natural beauty sites. Fill yourself up with popular fruits in Chanthaburi and experience the charm of a classic waterfront community.
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