Alibaba Pictures and T&B Media Global are joined by Thai Prime Minister Srettha Thavisin to announce a groundbreaking partnership that will further enhance Thai-Chinese cultural exchanges through entertainment. Zheng Yong, Chief Technology Officer of Alibaba Digital Media & Entertainment Group along with Dr. Jwanwat Ahriyavraromp, Founder and CEO of T&B Media Global, announced a multi-tiered strategic partnership and innovative cooperation that redefines the entertainment industry.
Simultaneously, the two companies are committed to advancing cultural exchanges and further strengthening the close relationship between China and Thailand. The collaboration also focuses on the development of immersive entertainment technologies that promise to bring new, immersive experiences to audiences worldwide.
Dr. Jwanwat Ahriyavraromp, Founder and CEO of T&B Media Global, stated, The strategic cooperation focuses on three verticals. The first is the collaboration in AI (Artificial Intelligence) and virtual human development. Alibaba Pictures Group and T&B Media Global will work together to create virtual humans for use in film and television productions, as well as innovating content creation through Artificial Intelligence Generated Content (AIGC). The goal is to be at the forefront of AI development and virtual human creation for the entertainment industry.
The second is in the field of film and television distribution. Both parties will work closely to leverage their local capabilities to support the distribution of each companies’ films and TV series in their respective countries. This results in bringing a more diverse collection of high-quality films and TV series to the audiences of both countries.
The last collaboration is in the joint creation of Intellectual Properties (IP). Both countries will leverage their respective resources and channels to expand into the wider global market.
This exciting collaboration is one to watch, and both parties believe that the cooperation will further strengthen the close relationship between the two countries and contribute positively to society.
The announcement of the strategic collaboration was held in Beijing, People’s Republic of China, as a continuous effort by the Tourism Authority of Thailand (TAT). They organized a signing ceremony, known as the “Memorandum of Understanding”, together with 8 Chinese companies.
The goal of this collaboration is to promote tourism, cultural exchange between China and Thailand, and advance Thailand’s tourism industry through innovation and global industry elevation. The ceremony was attended by His Excellency Srettha Thavisin, the Prime Minister of Thailand, along with leading national businessmen, including Dhanin Chearavanont, the Senior Chairman of the Charoen Pokphand Group, Soopakij Chearavanont, the Chairman of the Charoen Pokphand Group, Suphachai Chearavanont, CEO of the Charoen Pokphand Group, Pakkhapon Ngamlak, Chief Operating Officer of Charoen Pokphand Group, who attended the TAT event and listened to the vision of the strategic collaboration between Alibaba Pictures Group and T&B Media Global.
The strategic collaboration between Alibaba and T&B Media Global will fully leverage each companies’ strengths, capabilities and resources to deliver high-quality entertainment experiences to audiences in China and Thailand. In addition, the new entertainment experiences will serve as a vehicle to drive Thai-Chinese soft power to the global market.
Currently, China’s entertainment and media industry is experiencing significant growth and is closely watched as it is the world’s largest film market. PwC estimates that China’s total annual revenue is expected to grow significantly to $470 billion USD by 2027, or to expand by 6.1% over the next five years, higher than the global average of 3.5%. Surveys indicate that China’s box office revenue has reached a staggering $1.32 ten billion representing 27% of the global film market.
Thailand’s media and entertainment industry is projected to reach $17 billion USD in 2025, with an average annual growth rate of 4.45% from 2021 – 2025. A significant transformation in the industry is the incorporation of AI to enhance content production and creativity across the gaming, film, television production, and music segments
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