KCG Corporation Public Company Limited or KCG, showcased its latest offerings at the global food and beverage trade show, THAIFEX-ANUGA ASIA 2024. Visitors are invited to explore an exhibition celebrating KCG’s 60-year journey, unveiling new innovations and services under the concept of “Food Innovation Best One Stop Service Solutions”. This highlights KCG’s comprehensive services in food innovation.
Damrongchai Vipawatanakul, Chief Executive and Managing Director of KCG announced, “Since our listing on the Stock Exchange of Thailand on August 3, 2023, this is our first appearance at THAIFEX. Our goal is to establish KCG as a leader in food innovation and menu creation in partnership with genuine Thai enterprises. At THAIFEX, our booth will illustrate Smart Solutions through an engaging exhibition designed to attract new partners and foster conversations. We also aim to reinforce the confidence of our existing business partners, encouraging further development and co-creation of new products with KCG.” The KCG booth will feature five zones:
- KCG Corporate Zone: 4 topics on display as follows
- Innovation & Award-Winning Products: Showcasing KCG’s new innovative products in response to future food consumption trends. Also, on display are KCG’s products that have been honored with the Superior Taste Awards. This award guarantees world-class taste standards, accredited by the International Taste Institute in Brussels, Belgium. It serves as a testament to the exceptional taste of food and beverages, evaluated by leading chefs and beverage experts. In 2024, KCG received awards in the biscuit product category: Danish biscuits earned a 2-star award, while Rosie Cracker received a 3-star award.
- Sustainability: Highlighting KCG’s growth while creating delight in the taste to stakeholders and sustainable society in line with ESG principles.
- Supply Chain Management: Showcasing KCG Logistics Park, a new integrated distribution center and warehouse designed to enhance production capacity, catering to the expanding needs of the Western food and bakery industry.
- KCG Chefs: Featuring the KCG chefs who innovate and create new products for KCG.
- KCG Products Highlight Zone: Displaying and selling highlighted products and promotions at the event, including Allowrie, the top-selling butter and cheese brand for eight consecutive years, and BISCUITS Imperial, featuring Imperial Danish-style butter cookies, along with many other delicious biscuits.
- KCG Business Solutions Zone: Presenting solutions to enhance the experience and seamless business operations, including product and service procurement that meet customer needs, close consultation for new product development (NPD), and strategic brand partnerships to foster joint business growth between KCG and its partners.
- Indoguna Thailand Zone: Featuring Indoguna (Thailand) Company Limited, a leading importer of meat and seafood, supplying top restaurants, hotels, supermarkets, and food manufacturers.
- Demonstration Zone: Showcasing culinary demonstrations by KCG Ambassador chefs using innovative food ingredients produced and imported by KCG.
Launch two new innovations.
Damrongchai further stated, “This year’s booth aims to provide comprehensive insights into KCG’s business operations, building confidence among partners and consumers. Additionally, KCG is committed to transforming the organization with technology, enhancing product innovation, and offering new service solutions to deliver superior experiences for consumers and entrepreneurs.”
At the event, KCG launched two new innovations aligned with ESG principles, offering new flavors and experiences to consumers. These include the IMPERIAL Edible Cookie Cup, an innovative, edible coffee cup that can hold drinks and be consumed afterwards. Made from a special Imperial cookie recipe, enhancing the drinking experience while reducing food waste.
Another innovation is DAIRYGOLD, a basil-flavored sliced cheese product that perfectly blends Eastern and Western flavors to suit the modern lifestyle. This product combines real cheese with the taste of stir-fried basil, a popular Thai dish, offering a perfect balance of creamy cheese with the aromatic and spicy flavors of basil leaves.
“Currently, we operate under a strategic management policy grounded in sustainable development. We are committed to continuously developing products and innovations across all product groups to adapt to changing factors and strengthen our organization. This approach drives the business towards sustainable growth while giving equal importance to all stakeholders” concluded Damrongchai
Attending ‘THAIFEX-ANUGA ASIA 2024’ reinforces KCG’s leadership in producing, distributing, and importing butter, cheese, and leading consumer products from around the world that aims to be driven by innovation and technology with quality. Visit the KCG booth at LL01, Hall 10, Fine Food Zone, Impact Muang Thong Thani, from May 28 to June 1, 2024.
Mercedes-Benz aims to drive circularity through “urban mining.
2024 Survey Reveals ‘Environmental Problems and Pollution’ as the Top Concern for Thais.
