The food delivery market in Thailand has experienced significant growth in recent years, driven by the increasing popularity of online ordering and the growing demand for convenience and speed in food delivery.
Here are some key trends and factors shaping the food delivery market in Thailand:
– Increasing adoption of online ordering: With the proliferation of smartphones and internet connectivity, more consumers in Thailand are turning to online platforms to order food. Online food delivery platforms such as LINE MAN Wongnai, GrabFood, and Foodpanda are popular among consumers as they offer convenience and a wide range of food options.
– Growing demand for convenience: As consumers’ lifestyles become more hectic, there is a growing demand for convenient food delivery options. Food delivery platforms in Thailand are responding to this demand by offering fast and reliable delivery services.
– Competition among food delivery platforms: There are several food delivery platforms operating in Thailand, including local and international players. Competition is intense, with platforms offering discounts, promotions, and other incentives to attract and retain customers.
– Emphasis on safety and hygiene: In the wake of the COVID-19 pandemic, there is a growing emphasis on safety and hygiene in food delivery. Platforms are implementing measures such as contactless delivery and temperature checks to ensure the safety of customers and delivery personnel.
– Expansion beyond food delivery: Some food delivery platforms in Thailand are expanding beyond food delivery to offer other services such as grocery delivery, courier services, and personal shopping.
Food delivery market in Thailand is highly competitive and dynamic, driven by changing consumer preferences and the increasing adoption of online platforms. The market is expected to continue to grow in the coming years, presenting opportunities for new and existing players in the industry.
There are several food delivery platforms operating in Thailand, including both local and international players. The market leader in terms of market share is GrabFood, which is a subsidiary of the Singapore-based ride-hailing and food delivery company, Grab.
According to a 2021 report by the Bangkok Post, GrabFood has a market share of around 52% in Thailand’s food delivery market, followed by Foodpanda with a share of around 31%. LINE MAN Wongnai, which is a joint venture between LINE Corporation and Wongnai Media, is also a significant player in the market, although its exact market share is not publicly available.
However, it is important to note that the food delivery market in Thailand is highly competitive and dynamic, and market share can fluctuate rapidly based on factors such as pricing, promotions, and customer service.
LMWN
LINE MAN Wongnai (LMWN) is a food delivery and services platform in Thailand. It is a joint venture between LINE Corporation, a Japanese communication app company, and Wongnai Media, a Thai restaurant and travel review platform.
LMWN allows users to order food and other services from local businesses, including restaurants, convenience stores, pharmacies, and more, and have them delivered to their doorstep. It also offers various services such as package delivery, courier services, and personal shopping.
The platform leverages the large user base of LINE, which is one of the most popular communication apps in Thailand, and the restaurant and travel review expertise of Wongnai, to provide users with a seamless and convenient experience for ordering food and services.
Grab and LINE MAN Wongnai
Grab and LINE MAN Wongnai are both popular food delivery platforms operating in Thailand, but there are some key differences between them:
– Parent companies: Grab is a Singapore-based ride-hailing and food delivery company, while LINE MAN Wongnai is a joint venture between LINE Corporation, a Japanese communication app company, and Wongnai Media, a Thai restaurant and travel review platform.
– Market share: By 2021, GrabFood has a market share of around 52% in Thailand’s food delivery market, while LINE MAN Wongnai’s market share is not publicly available.
– Delivery fees: Both GrabFood and LINE MAN Wongnai charge delivery fees for orders, but the fees may vary depending on the distance and location of the delivery. In general, GrabFood’s delivery fees are considered to be higher than LINE MAN Wongnai’s.
– Food options: Both platforms offer a wide range of food options from local restaurants and food vendors. However, LINE MAN Wongnai is known for its focus on local and traditional Thai food, while GrabFood offers a wider variety of international food options.
– User experience: Both platforms have user-friendly apps and websites that allow users to easily browse menus, place orders, and track deliveries. However, LINE MAN Wongnai’s app and website are known for their clean and simple design, while GrabFood’s app and website are more feature-rich and offer additional services such as ride-hailing and mobile payments.
Overall, both GrabFood and LINE MAN Wongnai are popular food delivery platforms in Thailand, each with its own strengths and unique features. The choice between them may depend on factors such as personal preferences, location, and the availability of food options.
