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‘dtac callMe VDO’ addresses the short video era

With dtac callMe VDO, dtac is the first to launch a service that surprises callers with videos rather a ringing tone. A wide range of videos will be available for customers to choose from, ranging from chart-topping music videos to fun content from local creators.

After a customer chooses a video, it then plays for callers to that customer’s number, instead of a ringing tone. Debuting with dtac’s Nong Tua d character, the launch marks a rise in short-form video as a means of self-expression and communication. dtac customers able to subscribe from many devices from a wide range of manufacturers.

Lih Ren How, Chief Marketing Office at Total Access Communication Public Company Limited or dtac, said, “We’re in the age of short video, as seen on Instagram stories and TikTok. It was high time ringing tones finally catch up with this global trend and I’m delighted dtac is the first in Thailand to do this. Moreover, dtac callMe VDO comes at a time when calling one another is a critical way to stay connected to loves ones. We all need little things that can put a smile on our faces these days—which is what Nong Tua d is all about.”

To ensure customers have a wide range of content to choose from, dtac is developing its offer with both internal content production and content partners.

From dtac comes the debut of the ‘Nong Tua d’ collection. Customers can register for this service by dialing 3690001# and receive the Nong Tua d video “Love Love” to begin using the service. It’s free through October 31, 2020.

dtac CallMe VDO is partnering with top content providers, such as น่าเบื่อ เพื่อนรัก (This is Boring Day), จ๊อด8ริ้วยูนิเวิร์ส (Jod 8riew), ฟอร์มหมาแก่ (Form Dog Old), Jaytherabbit, Shewsheep from Eat All Day Facebook page, Warner Music Thailand partnering with Wayfer Records and DUMB Recording, LOVEiS Entertainment, HolyFox, Solution One, Muzik Move Records, Me Records, Boxx Music, Nadao Music, SPICYDISC, i am, Jaymidi, ILLSLICK, What the Duck and BEC Tero Music and many more.

“It’s very important for dtac callMe VDO to reflect each customer’s identity. We’re in an age of hyper personalization and that’s why we’re working with such a wide range of content creators. You can even assign different videos to different groups of callers, so your mother or your boss won’t see the same video as your friends,” said Mr. How.

The service comes at a time when calling and video calling are on the rise. In addition to the rise of short-form video on social media, video conferencing apps have seen triple- and double-digit growth this quarter.

A benefit of dtac callMe VDO is that it is available for many devices from a wide range of manufacturers and does not require callers to install an app.



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