As an inclusive entertainment platform catering to local creators, businesses of all sizes and communities, TikTok launches “TikTok For All” — an initiative to unlock opportunities and drive positive impact for Thais and Creative Economy.
In Thailand, there are more than 3 million creators that earn an income on TikTok and more than 2.4 million sellers (99% of them local) that are supported by TikTok. In 2021, Thailand’s creative industry boasted a value of approximately 1.1 trillion Baht, accounting for 6.81% of the country’s GDP and the number of individuals engaged in the creative sector surged to 963,549 in 2022, underscoring its growing impact on the nation’s economy.
Chanida Klaiphan, Head of Public Policy – Thailand stated, “TikTok remains steadfast in its commitment to sustainably supporting Creative Economy. We fuel Creative Economy through our TikTok for Smart Economy, Smart People, and Smart Environment strategic pillars. This approach empowers everyone to share their creativity and inspire others to create positive impacts. Our diverse range of initiatives spans economics, society, culture, and sustainability.”
TikTok provides digital skills and digital literacy to upskill and educate Thai communities. This includes digital literacy online curriculums for Thai youths in partnership with the Bangkok Metropolitan Administration (BMA). TikTok also provides TikTok for OTOP digital skill trainings for local businesses in partnership with the Community Development Department (CDD) supporting 532 OTOP businesses nationwide in the first phase, with the target to increase more than 1,000 OTOP businesses this year.
Moving forward, TikTok will continue to unlock real-world opportunities to make positive impacts through various initiatives designed for Thai communities.
Pisut Rojlertjanya, Head of Operations – Thailand stated, “TikTok aims to drive Creative Economy for Thailand by providing robust support to Thai populace through our completed ecosystem. Our commitment is to foster a supportive environment for our communities where content creation, discovery, and enjoyment occur safely. Our platform facilitates real-world opportunities. We aim to unlock possibilities for our creators to create enduring value to sustain and enhance their creativity.”
TikTok has evolved beyond being a mere entertainment platform. It has become a catalyst of life-changing moments for creators. In 2024, TikTok is poised to elevate support to partners & publishers through exclusive opportunities, such as, exclusive workshops with partners & publishers in private and public sectors and will continue to support the creation of quality content by escalating world-class collaborations with global creators, enabling diverse creative communities to share insights and experiences while enhancing creator’s capabilities.
Kornnikar Niwatsaiwong, Head of FMCG, E-Commerce – Thailand stated, “TikTok Shop is a one-stop, seamless e-commerce ecosystem where users can go from discovery to action in a matter of seconds. We establish an infinity loop of shopping experiences, guiding users seamlessly from discovery to consideration, purchase, and review, and then back to rediscovery.
At present, we support more than 2.4 million sellers, 99% of them local. We envision fostering engagement between sellers and consumers, contributing to the growth of Thailand’s digital and creator economy.”
In 2024, TikTok is committed to providing continued support for local sellers and businesses with an aim to empower them to thrive and seize business opportunities. The platform enhances e-commerce opportunities through the convergence of entertainment content and commerce to empower seamless shopping experiences.
Cholthicha Ngamkamollert, Head of Client Partnership – Thailand stated, “As an entertainment platform that drives impact, TikTok has evolved into a dynamic space that empowers brands to effectively communicate their stories and deliver positive impacts.
In 2024, TikTok aims to drive substantial growth in Consumer Packaged Goods (CPG), Commerce, Food & Beverage (F&B), Automotive, Finance and Apps with a dynamic blend of content and e-commerce strategies and remains resolute in our commitment to catalyzing business success.”
TikTok’s influence extends across the consumer journey, significantly shaping decision-making processes and playing a pivotal role in molding consumer behavior.
According to TikTok’s studies, watching content on the platform makes purchase decisions surge with over 70% of consumers relying on TikTok videos.
Furthermore, TikTok strengthens its communities by fostering growth opportunities for businesses of all sizes through shoppertainment trends and transforming shopping experiences by merging entertainment and commerce.
Moving forward, TikTok will continue to empower brands to make a profound impact and extend their reach to consumers in a meaningful way.
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