With its Fast Forward Digital strategy, dtac’s comprehensive digital transformation has led to significant growth over the past year – with 700,000 new customers adding to the company’s 6.7 million digital monthly users.
To keep the momentum going in 2022, dtac is launching several new Beyond Mobile Connectivity services for the contemporary digital era: dtac Safe, dtac Gaming SIM, and Pay Via dtac. Moreover, dtac opens up new Beyond Mobile Connectivity services to Thai users via the comprehensive “New dtac App, Now for everyone”. The new version of the dtac App now supports 4 different languages – Thai, English, Burmese, and Cambodian – and supports a variety of lifestyle and payment needs.
How Lih Ren, Chief Marketing Officer, Total Access Communication PLC or dtac, said, “The introduction of new digital services for consumers has delivered strong growth since launch, with highly favourable customer response. For instance, dtac dSurance, the one-stop insurance marketplace received more than 2.5 million visitors in just the first two months. Gaming Nation, our gaming hub featuring top hit games including PUBG Mobile, made gaming top-up simple, secure and credit card-free, doubled the gaming sales performance QoQ.
With a mission to move beyond mobile connectivity, dtac is facilitating Thailand’s access to an integrated digital lifestyle. The company leverages partnerships across multiple industries, including insurance, fintech, banking and gaming, to introduce new digital products and services to consumers. Already, these efforts have contributed to a significant growth in dtac subscribers with 6.7 million digital users and more than 1 million active digital users each day.”
In 2022, dtac is furthering its Future Ready vision to redefine the Telco-Tech Industry and drive digital living for every kind of Thai lifestyle. Along with more digital services designed to serve all facets of life, our dtac App is positioned to transform from a mobile app to a lifestyle app of the future, elevating the daily lives of Thai people.
Serving Users Beyond Mobile Connectivity
Expanding far beyond mobile connectivity, dtac is collaborating with leading brands to offer 3 new categories of digital services: Protection, Gaming, and Finance Services & Platform.
1) dtac Safe for reliable cyber security
dtac Safe is our most reliable and affordable cyber security service, certified by the European Cybersecurity Standard for protection against cyber attacks. dtac Safe guards against malware that infects user data, blocks ransomware that hackers often use to hold valuable data hostage, and identifies phishing scams that aim to steal your sensitive information. dtac Safe works not only while your mobile device is on the dtac network but also when you are connected to WiFi anywhere in the world.
2) dtac Gaming SIM for the fastest gaming experience
Created with Hyperlane technology, dtac Gaming SIM is hands-down the best SIM card for gamers, offering a priority lane with unlimited max speed, great reactivity, and no more pings or lag. Use it to enhance your best network experience. dtac’s Gaming Nation is the first and only platform of its kind that welcomes more than 32 million Thai gamers from all networks. Thanks to our close collaboration with game developers like Bytedance, Netmarble, Pearl Abyss, and many others, dtac continually offers fun and exclusive items for the richest gaming experiences.
3) Pay Via dtac for easy payments without credit cards
These days customers need quick access to digital payment services, whether for online shopping, topping up for game items, or purchasing more internet time. To streamline payments and make life easier, dtac offers a solution to unify all the bills you need to pay with Pay Via dtac. Best part? No credit card is required. With One-Time-Password (OTP) to authenticate each online transaction, you can manage your money securely.
The New dtac App is Much More Than a Telco App
dtac reimagine the dtac App and elevate the digital user experience for all. Our New dtac App, now for everyone supports 4 different languages – Thai, English, Burmese, and Cambodian – and serves as a hub for digital lifestyle, products, and services that customers can browse, select and pay – all through one app. For users who do not wish to download and install the app on their mobile phones, we offer web-based dtac Lite which works just like the standard app. The new dtac App also harnesses the power of AI technology to enhance User Experience and User Interface (UX/UI) designs and offer personalization of lifestyle services.
Furthermore, dtac builds customer engagement through games and special privileges with the dtac Reward program and dtac Reward Coins campaign that offers users additional perks and prizes. These include super discounts on food, drinks, deliveries, shopping, and lots more. With more than 30,000 partners across the country, dtac aims for even greater engagement with our customers and growing user numbers who trust the platform for an immersive digital experience.
How Lih Ren concluded, “dtac is confident of achieving our goal of 10 million digital users as we have previously achieved similar growth rates in the past. More importantly, we are Future Ready to drive the evolution of Telco-Tech Industry, going above and beyond our past as a conventional telecom operator. Through easy-to-use, secure and integrated services and the New dtac App, we will help open up the digital world to more Thai users and improve their quality of life.
